Category Archives: Web 2.0

‘Twitter’ for business

conversation by cliff1066™

Use Microblogging to Increase Productivity
[Via HarvardBusiness.org]

Are you using Twitter to reach your customers and followers? Do you update your status on Facebook several times a day? Maybe you daily ask questions of one of your specialized LinkedIn groups?

You can replicate this experience inside your organization. There are a number of internal solutions that allow employees to share messages and information with each other, including Yammer and Socialtext. Laurence Smith, Vice President of Global Learning & Development at LG Electronics in Seoul, Korea has become an advocate of Yammer as a way to drive greater innovation in the design of the company’s training programs.

Just a few years ago, Smith says, “when we wanted to revise a classroom training program, we would write a survey, send this to all business unit HR leaders around the world, analyze the results and then use this input to design a new pilot.” The total time elapsed was several weeks to several months and often yielded limited feedback.

But today, Smith and his team start a conversation on Yammer and use tags to create a dialogue with employees. One program in the development stage is FSE (Foreign Service Executive) Soft Landing. It’s targeted to managers assigned to a new country who need to understand the local culture and norms.

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Companies are beginning to see that microblogging approaches can have real value behind the firewall. They are useful fro rapid information dispersion across a variety of devices as well as providing simple ways for people to carry on ad-hoc discussions.

Socialtext continues to have the greatest number of useful social media tools for corporations. and at a very reasonable price also. By making these conversations explicit, not only can the company leverage the information it can also harness the knowledge of all its employees.

And by having everything time stamped, everyone knows who should get the credit for great new ideas or helpful information.

Who am I?

I figure that I may be getting some traffic from the Huffington Post article so an introduction.

I’ve been working in the field of biotechnology since the early 80s, spending 16 years as a researcher at Immunex, the premier biotech in the Seattle area until it was bought by Amgen. It was an incredible crucible of top-notch researchers working with little money to find cures for important diseases. There were, I believe, less than 50 employees when I started and several thousand when I left. So I had first hand knowledge of many of the needs of a small biotech as it grew. I was a small part in the development of a biologic that changed people’s lives – ENBREL.

I left Immunex when Amgen finalized the merger and spent some time thinking about what to do next. Luckily Immunex stock options, which were given to all Immunex employees when I started, provided some economic buffer. I worked with the Washington Biotechnology and Biomedical Association on several projects and helped form a philanthropic organization called the Sustainable Path Foundation, where I am still a Board member.

I started a blog called A Man With a PhD, something I continue to this day, as well as a science-based blog called Living Code for Corante, that Forbes picked as the 3rd best Medical blog in 2003.

In 2004, I became the third employee of a startup biotechnology company called Etubics. As VP in charge of Research, I did everything from ordering lab equipment, growing cells, negotiating contracts and having to fly cross country to talk with suppliers. All while trying to raise money so we could have a hope of producing the vaccines that I believe can change the world.

So I got to see firsthand and at the highest levels, what it takes to start and run a company. I left last year as the company was entering a new phase, where clinical development and manufacturing were at the forefront and research was on the back burner. Not only were these areas I did not have a lot of expertise or interest, but I also was pretty well burned out. The stress of a small company is enormous, particularly in an industry where it takes over 15 years for a therapeutic to get from the research lab to the patient.

I left to pursue one of my real passions – how to understand why Immunex was such a powerhouse of research, why it is was one of the few biotech companies started in the 80s to produce a blockbuster drugs, along with several other good drugs, and whether this could be replicated.

That is what SpreadingScience is about – how to create organizations that are resilient to change, that can adapt in ways that increase the successful outcomes need. You can read some of the material or follow my blog to get an idea of how I am accomplishing this.


Fixing problems

I expect some traffic from people following the Huffington Post article about Peter Rubin.

I always get a few butterflies in my stomach when I talk with a reporter who contacts me out of the blue. As with most things, trust is important. Also, I have a tendency to babble a lot on the phone, especially when talking extemporaneously, so I always worry if I will say something that does not exactly fit what I really mean. I hope I did not sound like too much of a Pollyanna.

I think Arthur did a reasonable job, particularly since he was talking with me for the first time and having to deal with my speech patterns.

The point I had is that I’m torn because there are vitally important reasons for some companies to need the expertise of some people so I do not want to prevent access to their expertise. But I also do not ant to see people using their position, particularly if it is a tax=payer supported one, to simply enrich themselves.

How to remove the latter without harming the former?

One big point I made to Arthur Delaney, who was the reporter that called, was that openness and transparency are a huge part of solving what is a difficult problem. Shining a light into this process makes it much less likely that people will game the system. Not impossible but less likely.

It seems to me that much of the misbehavior that many people partake in comes from the fact that they can carry out this bad behavior, and escape its consequences, because is happens in the dark, behind the scenes.

Most people – not all, I’m not that much of an idealist – may modify their misbehavior if they know that others can see it. And if they know that there will be consequences if they do misbehave.

There are lots of important, legitimate reasons for organizations to need the expertise of a range of people who have worked in government or for a company or for an NGO. To be successful, specialized expertise is sometimes needed. This expertise can be critical, particularly for small companies.

We need to make sure that those types of interactions are not harmed.

Real openness should not harm them. At least I hope not.

Watch the video with the original narrator

How to start a movement: Derek Sivers on TED.com
[Via ED | TEDBlog]

With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.) (Recorded at TED2010, February 2010 in Long Beach, CA. Duration: 3:10)

Watch Derek Sivers’ talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 600+ TEDTalks.

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I talked about this a few weeks ago. well, it turns out the Derek Silvers gave a TED talk in February and here it is. So you can see the actual fellow who put the video together.

A very informative three minutes.

My Op/Ed in Xconomy

petri dish by kaibara87

The opinion piece I wrote for Xconomy has been published. Luke Timmerman asked me on Monday to examine the bill and the sections that impacted the Biotechnology industry. I had not even realized there were parts of the huge healthcare reform bill.

I started writing on Monday evening and got Luke my version by about 1 PM on Tuesday (I had to take my car to the shop for its 15,000 checkup or I would have been done sooner). Luke had some edits and it was ready by early evening.

Everything was done using online technologies. Even 5 years ago it would have been hard to put this all together in such a short time. I essentially started from zero on the specifics (I mean how many people have actually read any of the healthcare reform bill itself?), educated myself rapidly, used my background of 25 years in the industry to form an opinion and composed the piece. I then carried on a ‘conversation’ with Luke to get it into final shape.

I found the relevant parts using Open Congress’s interface, which allows you to link to specific paragraphs, as well as leave comments. It presents a unique way for citizens to interact with the legislation that our Congress is working on. Not only are there links to every piece of information one may want, there are also links to news stories, and other facts (Like the Senate version has over 400,000 words.)

Without this web site, it would have been very difficult to even find the sections dealing with biotechnology, much less try to understand them, It was very easy to search for the relevant sections and get an understanding of what they really said. I read a few articles online to get some other viewpoints and then wrote my opinion of the sections.

The fact that the biotechnology industry now gets 12 years of market exclusivity for its products, several years longer than for the small molecule drugs sold by pharmaceutical companies, is really a pretty big deal.

There has been uncertainty for several years over this time frame, with the FTC feeling there should be little or no market exclusivity outside of the patent time frame to the industry’s organization, BIO, which wanted at least 12 years without regard of patent considerations.

Not knowing just how long a time period a new biologic might be free of competition can have a large effect on determining which therapeutics make it to the market place. Now those who model the value of a product have much surer time frames to work with.

I do not think the bill is as friendly to those companies hoping to create ‘generic’ biologics called biosimilars. While it does delineate a path to government approval, the legislation does not make it easy. There are some substantial costs for getting approval of these products. They may not be very much cheaper than the original therapeutic itself. and they do not get any real exclusivity for their products in the end.

For many possible follow-on biologics it will simply be too expensive to take them to market. The large costs incurred while doing this will also make it harder for them to take market share away from a biologic, which has had 12 years of unfettered ability to market itself and its positive results to the customers. at least market share based on cost.

And, as I read the section dealing with patent issues, I became even more aware of the hard road for these follow-on generics. In order to get patent issues dealt with before the follow-on biologic is marketed, the patent holders/licensees of the original drug must be furnished the same information that is submitted in the application to the FDA – the results of clinical trials, assays to determine the follow-on biologic’s potency, stability, etc.

It seems to me that this could open up all sorts of shenanigans. And it appears to be more than regular generics have to do. From what I could determine, a company hoping for approval of a generic simply has to provide the patent numbers that cover the drug it is proposing to market. I could find nothing to indicate that it must turn over all the data of the generic to its direct competitor before going to market.

How many companies will be willing to provide their direct competitor with all the information present in its application to the FDA? It seems to me a place where some mischief could occur.

Now, I did not have time to review the complete history of these sections. I’m sure I could find all the committee testimonies on these parts. Perhaps someone out there has more detailed information. I’d love to pull an Emily Litella and say “Never Mind.”

So, this bill settled something really important for the biotech industry and, while bringing some clarity to the idea of biosimlars, also introduced some possible complications.

I have to say it was fun to use the power of the Web to investigate the issue and form some opinions. Using technology to move information around faster is part of what SpreadingScience does.

The world’s oldest profession provides modern insights

sugarloaf by Paul Mannix

Brazilian hooker-john hookups used for network analysis
[Via Ars Technica]

Modern communication networks, such as cell phone systems and the Internet, have provided researchers with the opportunity to study human associations and movement on a much greater scale than previously possible. Almost all of the papers that describe this sort of network analysis notes that it could have real world applications, since existing and emerging disease threats can spread through social and transit networks. A paper that will be released later this week by PNAS, however, skips the whole “this may be a useful model” aspect, and goes straight to a network in which diseases actually do spread: prostitutes and their clients.

Although organized prostitution is apparently illegal in Brazil, there are no laws against receiving payment for sex, making it possible for sex workers to freelance. Like everything else these days, that trade has found its way onto the Internet, and some enterprising Brazilians created an ad-supported public forum for individuals on both sides of the transaction. The forum is heavily moderated to keep it strictly on-topic: sellers (aka prostitutes) can advertise their business, and those that partake can rate the experience, as well as provide some information about the precise services rendered (the focus was strictly on heterosexual prostitution in this system).

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Using the data generated by Web 2.0 technologies these researchers have been able to garner a lot of insight into a very large social network that has existed for some time.

This looks like it will be a pretty interesting article – Information dynamics shape the sexual networks of Internet-mediated prostitution. And you can download it for free.

These online forums map very well with the correlated social networks, providing a nice insight into how the networks are set up and how something like diseases might progress through the network.

It is also a network that is highly optimized to move information around – who is the best for doing whatever at whichever price. It is also a very large network, so they were able to identify some other interesting characteristics.

For example, social networks also alter over time. Because they had 6 years worth of data, the researchers could examine how the contacts changed over time. They found that there were still very large connected networks at all times, with a minimum of 71% of the people being connected in the network.

There were over 10,000 buyers and about 6600 sellers. The average number of jumps between buyers was about 5.8 (those 6 degrees of separation) while it was smaller for sellers (about 4.9). Also interestingly, was the high number of what are called four-cycles – a set of connections that end where they start. These are normally described as a mutual friend introducing two people, this creating a triangle. This seems to make sense to me – someone who has found a great prostitute telling his friends, for example.

Another interesting aspect of the network, and one that has implications for disease spread, is that it was slightly disassortative. In a highly assortative network, highly connected members also tend to connect to each other. In a disassortative network, highly connected members tend to connect to less highly connected members.

The data suggest that for this network the most active buyers, those with the most connections to prostitutes, tended to connect to prostitutes that were less active in the network (i.e. fewer connections). And the most popular sex workers tended to connect to buyers that were not actively seeking out other prostitutes.

This actually creates a network where disease is not likely to arise but when it does, it could spread to a larger part of the network.

Another intriguing observation they made is that on a log-log plot, the number of sex workers and buyers increases linearly as the size of the city increases. In many things (such as wealth or information workers), the trend is greater than linear because larger cities provide greater benefits. Linear scaling falls for things that are usually necessities, such as water or power.

Normally, prostitution requires face-to-face interactions, so being in a big city, with its increasing large social networks, makes it easier to find one. And thus harder to find one in a small town. But, the online form removes that need and now small towns can do just as well as large towns, bringing prostitution down to the level of human necessities.

Pretty nice examination of a somewhat specialized human social network, one that could only really be studied because of Web 2.0 technologies.

Watching a community adopt change

VIDEO: Great Demo on Leadership and Tipping Points
[Via Global Guerrillas]

Make sure you turn on the audio for the commentary.

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Here we can see the S-shaped curve of change adoption happen in real time.


201003141300.jpg

The X-axis is time and the yellow curve is the cumulative number of people adopting the change. The crowd dynamics almost exactly hit this curve. Assume a total crowd at the end of about 50 people.

We start with an innovator standing alone. Then another one joins and the two dance alone for almost 30 seconds. They are then followed by a third, for about 20 seconds.

The tipping point on the curve, the point of maximal adoption of change, occurs at 15-20%. So for a group of 50, we would expect to see a very rapid rate of adoption occurring when 7-10 people become involved.

And that is exactly what is seen. within 10 seconds after the 7th person has joined, the group more than triples in size, rapidly reaching its peak numbers.

It takes over a minute for the group to grow from 1 to 3. Within another 30 seconds, there are too many to count without freezing the video.

Exactly the same dynamics takes place when any sort of novel change hits a community; often not started by a half-naked dancer but by someone trying out something different.

And, just as the narrator explained about how important the second and third followers are, so to is it with other types of change. It is these early adopters who mediate change for the whole community, transforming a lone nut into a leader.

Without the second and third joiners, the whole movement would not have materialized. we often spend too much time on the leaders, the innovators, and not enough on those that create the tipping points – the mediators between the disruptive antics of the lone ‘nuts’ and the actions of the majority.

Doers, mediators and disruptors

network by Arenamontanus

On self determination
[Via Seth’s Blog]

I posted this eight years ago (!) but a reader asked for an encore.

…are we stuck in High School?

I had two brushes with higher education this week.

The first was at a speech I gave in New York. There were several Harvard Business School students there, invited because of their interest in marketing and exceptional promise (that’s what I was told… I think they came because they had heard that Maury Rubin would make a great lunch!).

Anyway, they asked for my advice in finding marketing jobs. When I shared my views (go to a small company, work for the CEO, get a job where you actually get to make mistakes and do something) one woman professed to agree with me, but then explained, “But those companies don’t interview on campus.”

Those companies don’t interview on campus. Hmmm. She has just spent $100,000 in cash and another $150,000 in opportunity cost to get an MBA, but…

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I’ll discuss this in greater detail later but I wanted to discuss a little why the young woman replied the way she did.

We have a probably seen this figure graphing the number of people that adopt a new workflow or innovation as a function of time:


change

A small number of people chose the innovation rapidly, while the majority takes much longer. Part of the problem Seth describes arises because, that in my experience, many of the people in MBA schools have come from the middle of the figure, while someone like Seth comes from the earlier segments.

It turns out that people in each of these segments often exhibit a defined pattern of behavior.

The majority in the middle (67% of the total) are doers. They are the ones who get things done. They follow a workflow that generates positive results and see it to the end. They are process-driven and the backbone of any successful venture. If things do not get done, if details are not taken care of, then failure usually results.

Doers are justifiably resistant to change. Change can slow down the workflow. It can introduce a process that has not been proven to produce positive results. They hate anything that does not have a defined metric for success.They want proof it will work before changing. That is why they are in the middle.

The small percentage of innovators are disruptors, bringing change to the rest of the community. They are always finding new things that work, often after experimenting with many that do not. And they are always telling the doers that they are doing things wrong, that there are better ways to accomplish a task and generally disrupting the workflows of the doers.

These two groups are absolutely necessary for a successful organization. But they are often in opposition, with the disruptors upset that no one will do anything they say and the doers upset with the disruption that comes from change.

The critical people in a community, and the ones that actually are often in very short supply, are the so-called early adopters. They happen do be unique people who can listen to the ideas of the disruptors and translate them into processes that the doers can accept. These mediators are often well trusted by both communities because of their abilities to let just enough vital change through to the community to allow things to get done better while slowing down those things that would disrupt successful operations.

So, a doer with an MBA is going to follow procedures that have worked well in the past – campus interviews. Being focussed on current processes, it is not likely that she would have been able to accomplish novel approaches on her own. And, if somehow she met a CEO of a small company at a party, she would most likely not have been attracted to his proposal to come work for him.

But an excellent mediator, such as Seth, will explain to her how to use some of the ideas he has seen work well – small company, make mistakes. Now, it is much more likely that given the opportunity to work at a small company, she will actually consider it.

The manner by which change traverses a community seems to follow a very common framework. In many cases, the reason useful change does not get used by a community is that the ideas of the disruptors can not get to the doers. Because there are often not enough mediators.

One of the great innovations of online technologies is that they leverage the reach of a small number of mediators, allowing them to have a much greater effect than in an Industrial world. Thus a community without enough mediators to be successful 50 years ago can, by properly using Web 2.0 techniques, make those mediators much more influential. This will enhance the rate that innovations traverses the company.

Getting news in the mobile connected world

So, I’m driving to the nearby Barnes and Noble to use their Wifi and get some work done. Plus I get a discount on their coffee. I get a voicemail on my iPhone from my Mom saying she hopes I’m not in downtown Seattle, that it looks like a real mess.

Not having a clue to what she was talking about, I checked Google News. I found a couple of articles like this one, about a man wandering around near the Courthouse with some sort of device on his arm. The police has him in custody and were examining the device.

Then I ran across this article which quoted a Police tweet about the incident:

In a tweet, Seattle police said, “Adult male in 300 block of James has made general threats against persons and property. He has taped an unknown device to his left hand.”

Whoa. I had not thought about that at all. You can follow the whole incident on their Twitter page! Here is a picture of the description so far:


seattle pd twitter

Jeez. They have a picture of the device online already! Who would have really thought 5 years ago that information about something like this could not only be readily available but that organizations, such as the police, would be on the front lines of providing it. we no longer need to wait for the evening newscast or the paper the next day to get informed.

And as I finish this, the Twitter feed states that the downtown streets have been reopened.

Disruptive technology seldom is accurately described during its disruptive period

Apple’s “history of lousy first reviews”
[Via Edible Apple]

From the original Mac to the iMac to the iPod and even the iPhone, early reviews of revolutionary products tend to evoke a lot of negative reactions. The Week takes us back in time and examines what reviewers have historically thought about Apple’s latest and greatest creations.

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The problem with so many new, disruptive technologies is that most people do not understand them. Let me pull back a little bit to discuss how innovations are accepted by a community, using the model proposed by Everett Rogers.


diffusion

The majority of people do not change, do not take up new things, very rapidly. They like to stick with what they know.

A small group do accept new things very fast. These so called innovators are the ones that almost always make up the tech community.

Read any tech blog and you’ll see all sorts of stuff regarding the coolest new toys. They know in detail just why a new product is worthy, usually because it is the best, fastest, newest.

Now, to get new technology out of the hands of the innovators and into the majority requires the work of early adopters. These act as filters, helping move innovations that can make a real difference to the majority, out of the hungry hands of the innovators.

These people are pretty special because, for all sorts of reasons, the majority just will not listen to the innovators. They are too disruptive. They might listen to the early adopters because this group seems to know how to mediate between the two groups that often fail to communicate at all.

Now, the people who write about high tech are usually of two types (and this holds for any writing about rapidly changing technologies). They either write for the innovators, providing insights into the newest. Or they write for the majority, providing a comfortable view of how the rapid churn of the new can be ‘controlled’.

To really be successful, a technology needs to move out from the innovators to the majority. But who will write about this? Those that cater to the innovators will not because the technology that is usually being moved is ‘old hat.’ That is who their audience is.These writers always tell us how there are faster things with more memory that can do the same thing. “My hand-built PC is able to do three times as much for half the price.”

And what about those who cater to the majority? Well, they are usually skeptical of anything new. That is who their audience is. So this disruptive technology is often viewed in the same way as any other – something to be feared and watched carefully. “This computer is really slow and will never replace the speed of a mainframe.”

If you look at the criticisms of Apple products over the years, especially the ones that have been shown by history to be flat out wrong, you see they fall into one of these two bins.

What Apple has done, more than most other companies, is act first to move technologies and ideas out of the hands of the innovators, into the land of the majority. This does not mean they have to be the most innovative or always have the best ideas. What they have been successful at is becoming the premier company of transitioning technology. They filter out the technology, finding the best ones to move out to the majority.

Few companies are able to do this even once. The fact that Apple has done this in multiple product categories is amazing.

And, just as early adopters are usually the opinion and thought leaders of a community, so Apple is watched to see what will become the new paradigm for the majority. This explains why keynotes given by Steve Jobs can bring down the internet.

Most pundits and commenters on Apple, and on any disruptive technology, will continue to get it wrong. Few people are able to effectively, and accurately, discuss the views of the early adopter segment. I think that might be because to do that requires someone who can simultaneously understand both the views of the innovator cohort and the majority. These people seem to be pretty rare and can probably find a more lucrative livelihood than writing for a magazine. Perhaps working for Apple.