Our Approach

We begin by educating the community about the structure of human social networks, how they create knowledge and how Web 2.0 tools can enhance this process.

Innovation and creativity require highly function human social networks that display a high degree of openness and transparency. We help identify the tools that will be useful.

We work with the relevant stakeholders to identify appropriate technology for an organization’s Web 2.0 conversations.

Typically we begin with dedicated wikis, adding weblogs and discussion groups as needed. It is criticial that the individuals understand how their workflow can be enhanced by using these tools.

We have experience with both proprietary and Open Source approaches.

Although proprietary systems may be a solution for some, we have found that Open Source solutions offer a tremendous balance between mature technologies and innovation. We do not advocate a specific technology. What is critical is the network, not the tool.

We identify certain specific archetypes found in many research organizations (i.e. early adopters, troubleshooters, internal experts).

Providing these people with reasons for using Web 2.0 technologies greatly enhances the likelihood of success. Whether digital or in person, the rate of diffusion of information can be altered without connecting humans.

We provide in depth training not only in Web 2.0 approaches but also in basic principles of scientific communications.

Science 2.0 can not be successful unless there is also an understanding of Science 1.0. Communication is paramount for effective information flow.

We maintain a continuing relationship with our clients.

As new technologies, such as podcasts, vlogs, or collaborative writing, reach appropriate maturity, we begin discussions with our clients in order to see if these approaches make sense for them.

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