A future position?

Workflow- Social Media for Marketers:
[Via chrisbrogan.com]

billboards What does a day in the life of a social media marketer look like? I’m not a marketer, so if I get some of your terms wrong, forgive me. I thought maybe we could do a walkthrough of a fictitious social media marketer, Yolanda, for a small hotel group (four hotels) in Boston. I picked hotels just because otherwise I’d have picked a software company. Let’s walk through a workflow, and then reconstruct it in bullets at the end.


The rest is very interesting and provides a possible scenario for what the future might bring. Having people who are embedded in a community can be a tremendous asset for an organization. It sure sounds like a fun job.

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Technorati – still the best?

blog by Annie Mole
Technorati Doesnt Count Microblogs:
[Via chrisbrogan.com]

Something Mack Collier just said rang a bell in my head: Technorati doesn’t count services like Twitter, Friendfeed, Plurk, Identi.ca, etc, as valid sources of traffic for a blog. Meaning, for the dozens of people who say that they find something interesting and share the link on Twitter, none of that goes towards whether a blog is authoritative.

Does that actually make sense? If we’re shifting as a user base into using services like Facebook, Twitter, and Jaiku more frequently (okay, not Jaiku), why wouldn’t Technorati, the current reigning source of “authority” of blogs on the web, count these sources?

Has Technorati become the Alexa of measurement?

Update: I guess Alexa counts FireFox now, too. Again, if you have the bar installed. Thanks for the update. (Note: Alexa, as far as I know, only counts users of the IE browser with the Alexa toolbar installed in its ratings of who visits your website, versus Compete and others who count much more.)

Technorati is a great place to get numbers about blogs, or to learn about what is reverberating around the blogosphere. But Twitter, Friendfeed and others provide alternative means for blog-like information to move freely.

So, what is the premier site for analyzing blogs may find itself missing large swaths of data that essentially fill the same niche.

What should it do to adapt? Novel approaches for information flow will continue to be created and an organization can not continue to commit to a niche when the niche changes.

How does a group know when to take on new areas and when not to? This is one os the critical questions we face today. An innovation organization that is not ready to answer that question almost every day may not be around long.

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Friendfeed for business

How to Use Friendfeed as a Collaborative Business Tool:
[Via chrisbrogan.com]

teacher The social media aggregation software, Friendfeed has much more value than one might originally think. The tool lets you add several disparate parts of your social web use into one spot (it collects your blog, your Flickr account, your upcoming.org event list, your bookmarks, etc).

Most people use this as a way to share a more enriched experience with friends and colleagues. But I think there’s a business opportunity in using the tool for collaborative business. Remember, Friendfeed can collect your status information, your presence, media from several sources, your bookmarks. There are many ways to use that. Here’s one set of use cases to consider for that purpose.
How to Use Friendfeed as a Collaborative Business Tool

Sign up for an account on Friendfeed.
On the”me” tab, on the right where it says “services,”click “Edit/add.”
Add appropriate accounts. (See below).


Friendfeed is a recently developed Web 2.0 tool. It will be interesting to see how it develops as a business tool.

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Working the email

Inbox Taming for Busy People:
[Via chrisbrogan.com]

inbox zero I’ve had my inbox at zero for over four weeks now ( Merlin Mann should be proud). I’ve learned that this helps my all around business processes, because to do this, I had to have a system to account for everything. The way I’ve managed it was a mix of David Allen’s Getting Things Done process, Stever Robbins’ You Are Not Your Inbox program, and simple figuring out what works and doesn’t work for me personally. I thought I’d share my process, in case it might be useful for you.

Most people do not have a really good plan for dealing with email. But it can make a huge difference in how effective email is for you. Chris has some great insights to get you started.

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More on Pixar

 36 90845903 18Aefab43C by pheezy
The Pixar Principles. The Art of Collective Creativity:
[Via Creativity Central]

The Previews:

When I freelanced for Disney, they still required creatives to punch a time clock. Women with tight-fitting hair nets roamed the halls with coffee and doughnuts. And the circular dining hall was festooned with pictures of Walt and Roy and executives like Card Walker.

Chances are somewhere in that group of diners was John Lasseter. John was an animator who left Disney to become part of the computer division of Lucasfilm. Steve Jobs bought the fledging company and renamed it Pixar, a fake Spanish word meaning “to make pictures or pixels.”

Jobs, Lasseter and Dr. Ed Catmull overcame a roller-coaster of financial challenges and turned Pixar into a dream company. Ed Catmull isn’t a name most people don’t know outside of the animation world. At Pixar, he not only co-founded the company, he was the key developer of the RenderMan rendering system used in such films as Toy Story and Finding Nemo.

Recently, Catmull wrote a terrific article for the Harvard Business Review called “How Pixar Fosters Collective Creativity.” His insights into developing a culture of collaboration and sustaining that culture are an important lesson for other creative organizations.

The Harvard Business Review article has the audio if you want to hear the whole thing.I wrote previously about Pixar in three posts entitled The Synthetic Organization part 1, part 2 and part 3. They discuss my view that Pixar may be a model for a new type of company, one based on many of the principles of Web 2.0 – openness, transparency, rapid diffusion of innovations.

This audio from the Ed Catmull is very useful. He wanted to create a creativity inspired company that is self-sustaining, that no longer needs the vision of a few people at the top to maintain innovation. Marty Baker at Creativity Central breaks some of this down. He presents the key insights:

Pixar’s Operating Principles can be distilled down to 3 principles.

1. Everyone must have the freedom to communicate with anyone.

2. It must be safe for everyone to offer ideas.

3. We must stay close to innovations happening in the academic community.

In addition, many decisions at Pixar take place in a social setting, with a level playing field. That is, there is no organizational chart when it comes to examining problems, the goal is to fix the problem not to assign blame.

Web 2.0 approaches work well in this sort of setting since it is hard to dominate a conversation simply because you are a VP. Everyone’s voice, their criticism, their suggestions, has a more equal standing than in a normal conference room. The lack of many of the non-verbal communications of status makes it easier for the goal of creativity to reached.

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To tweet or not

parrots by dano272
50 Ideas on Using Twitter for Business:
[Via chrisbrogan.com]

We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer.

Your mileage may vary, and that’s okay. Further, you might have some really great ideas to add. That’s why we have lively conversations here at [chrisbrogan.com] in the comments section. Jump right in!

Web Strategy: The Evolution of Brands on Twitter:
[Via Web Strategy by Jeremiah]

Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going wrong, now let’s focus on what’s going right.

I’m watching –and talking– to many brands that are choosing to engage with this seemingly endless stream of personal thoughts, updates, and conversations within Twitter.

Web Strategy: The Evolution of Brands on Twitter

Two of the smartest guys on new media on the Web. Twitter is a great example of how rapidly Web 2.0 tools can arise to mass numbers. In its first year it has doubling about every 6-7 months. Lots of innovators and some early adopters. So is it ready for an organization? Will it be a useful tool?

Both Chris and Jeremiah provide some insight into where Twitter use is going and how a business might implement it. Still seems a little early to me for most organizations but things could change rapidly.

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ribosome by Vik Nanda
Royalties for journal article authors:
[Via Bench Marks]

I’m happy to say that this week we sent out our first round of royalty payments to authors of original articles in CSH Protocols. Because we’re doing some reprinting of material from our already-published laboratory manuals, we built in a system to pay royalties to the editors of those manuals. We chose at the time to extend those royalties to authors of new material as well. The idea of writing up methods isn’t something that immediately occurs to most laboratories–they’re usually more interested in publishing data, so we’re hoping that these royalty payments will at least serve as something of a motivation for publishing (and continuing to publish) protocols with us. We’re not talking about huge sums of money, but as I recall from my graduate student days, every little bit helps. It also addresses one of the complaints one hears about us greedy science publishers–that we fail to compensate scientists for the work they’ve put into the publication and keep all the cash for ourselves. While CSHL Press is part of a not-for-profit research institute, and any money we make from our publications goes to fund research at Cold Spring Harbor Laboratory, we’re very curious to see what happens from this experiment in revenue-sharing. Does this make a difference to you as an author?

This set of royalties covers the calendar year 2007. A portion of our subscription revenue is set aside and divided among all authors/editors based on the usage of their individual articles during that calendar year. Those who published articles late in the year may not see much in terms of revenue given the relatively small time scale that their articles were available, but hopefully their articles will see a little more use in 2008.

This is a really interesting experiment. Many researchers will need a little extra incentive to write up a protocol paper, but they can be very useful to have. CSH Protocols has been leading on many ways from their free access articles each month to, now, the use of royalties.

Finding the right niche in an online/offline world is what keeps everyone on their toes. CSH Protocols looks to be making a nice place for itself. I’d imagine there will be some other tweaks to the publishing industry before it is all said and done.

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Someone should write a book

Etiquette in the Age of Social Media:
[Via chrisbrogan.com]

office pool I’m no Emily Post, but I have some things I want to share with you. Many come from my own experiences. Others come from thinking about how people might use the web in a less-than-polite way. In some cases, you might have a difference of opinion. Consider this a starting point, and not the final say. Please feel free to add your advice, disagree, and/or share your perspective. That’s why we’re all here.


Photo credit, FoundPhotosLJ

Email, Blogging, Facebook, Twitter Etiquette. There are some great points here. Most have to do with enhancing the online conversations within the context of each tool. Keep emails brief. Use lots of links in a blog post. Comment as much as possible. Remember there are human beings involved. Not everyone has to be a friend. Filter your contacts.

While online social networks are similar to regular ‘analog’ ones, there are some real differences. We are still learning the social habits necessary for an effective online conversation but we will figure it out. I wonder who will write the definitive tome of this and become the internet Emily Post.

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An interesting start

mandalay by mandj98
Mendeley = Mekentosj Papers + Web 2.0 ?:
[Via bioCS]

Via Ricardo Vidal: Mendeley seems to be a Windows (plus Mac/Linux) equivalent of Mekentosj Papers (which is Mac OS X only, and has been described as “iTunes for your papers”). In addition to handling your PDFs, it has an online component that allows sharing your papers and other Web 2.0 features (billing itself as “Last.fm for papers”).

Here, I’m reviewing the Mac beta version (0.5.6). I am focusing most on the desktop side and compare it to Papers, because I have a working solution in place and I would only switch to Mendeley if the experience is as good as with Papers. (I.e., my main problem is off-line papers management, Web 2.0 features are icing on the cake.)

By Mac standards, the app is quite ugly. Both Mendeley and Papers allow full-text PDF searches, which is important if you want to avoid tagging/categorizing all your papers. Papers can show PDFs in the main window, copy the reference of the paper and email papers. Mendeley in principle can also copy the reference, but special characters are transformed to gibberish in this beta version. Papers allows you to match papers against PubMed, Web of Science etc., while Mendeley only offers to auto-extract often incomplete meta-data. This matching feature is extremely useful as you get all the authorative data from the source, and most often Papers can use the DOI in the PDF to immeadiately give you the correct reference. Update: Mendeley also uses DOIs to retrieve the correct metadata, if available. (Thanks, Victor for your comment.)

Well, this is a beta being compared to a product on the market (and Papers is quite a good application). I would expect some of the rough edges to come off as it progresses. What will be interesting to see is how the Web 2.0 aspects turn out. They could provide a route for useful filtering of information as people’s paper databases build up. By having these accessible, it will be much easier to see which papers are really being read and used.

The links between literature libraries, online profiles and readership are potentially very interesting. Something to keep an eye on, particularly as the edges are evened out.

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