We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer.
Your mileage may vary, and that’s okay. Further, you might have some really great ideas to add. That’s why we have lively conversations here at [chrisbrogan.com] in the comments section. Jump right in!
Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going wrong, now let’s focus on what’s going right.
I’m watching –and talking– to many brands that are choosing to engage with this seemingly endless stream of personal thoughts, updates, and conversations within Twitter.
Web Strategy: The Evolution of Brands on Twitter
Two of the smartest guys on new media on the Web. Twitter is a great example of how rapidly Web 2.0 tools can arise to mass numbers. In its first year it has doubling about every 6-7 months. Lots of innovators and some early adopters. So is it ready for an organization? Will it be a useful tool?
Both Chris and Jeremiah provide some insight into where Twitter use is going and how a business might implement it. Still seems a little early to me for most organizations but things could change rapidly.