Ross is right

arches by jeffpearce
Socialtext is Growing Up:
[Via Enterprise 2.0 Blog]

I had a great chat with Socialtext’s co-founder Ross Mayfield this week, and he highlighted a few interesting facts about wiki implementations. Notably, he says that wikis fail in the enterprise if they are imposed by IT, rather than by business groups. This is not surprising, but it’s required the company to think hard about
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Ross is a smart guy. I met him several years ago at an AlwaysOn meeting at Stanford in 2003. Socialtext has been doing wiki’s from the beginning so they know some of the barriers that have to be surmounted.

And what he says applies not only to wikis but also to any Web 2.0 approach. The individuals have to see why it is worth their time to change their workflow. And the tools had better help them to that or the tools will languish.

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