Fighting malaria with Web 2.0

mosquito by aussiegall
Social networking site aims to help fight malaria:
[Via News at Nature – Most Recent]

New website gives smaller African projects a bigger profile.
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An interesting approach – using social networking tools to help increase awareness of anti-malaria projects and help fundraising effort. It is a novel way to use some of these tools but I wonder if these would be more successful as a stand alone project or under the wings of larger social media entities?

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Knowledge hoarding

diffusion by Bitterjug
Is knowledge hoarding all about your pay cheque?:
[Via Library clips]

The other day I posted on, Participation is the currency of the knowledge economy.
The word “participation” can be interchanged for “social captial”, “conversation”, “contribution”, knowledge sharing”, but I chose “participation”, because “conversation” cannot happen without “participation.” And “participation” sounds more involved, sustained, or perpetual than “contribution” or “knowledge sharing.”

Anyway in that post I mentioned that the way companies currently operate is driven by each worker building their “intellectual captial” to get ahead, and to differentiate themselves. The more “intellectual capital” you have the more you are worth something or unique to the company. This kind of means workers compete with each other, or at least try to have unique power that will make them an asset to the firm. In this environment “knowledge sharing” would be the worst thing you could do, as you would be giving away your “edge”, giving away what makes you a unique asset to the company.

Of course we all know the “wisdom of crowds”, and an open and transparent participation model leads to ideas and conversation, which leads to discovery and collaboration. The act of sharing and finding saves others from re-inventing the wheel, saving money and project cycle-time.
A company that runs on a social captial model runs on the notion that “two minds are better than one”, so why not have a culture where these minds have open dialogue. In the end this opportunity for access to knowledge to help you with your work and to find new work brings the company closer to innnovation, and more honest client relationships.

No matter how simple the tools, and no matter even if people understand the benefits of “knowledge sharing” it just won’t happen if the company culture is about “intellectual captial” rather than “social capital.”
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Organizations that depend on the creativity and innovations of their employees will not be as successful if they utilize knowledge hoarding when compared to those that have learning, collaborative communities.

The diffusion of innovations has been well studied. It is an outgrowth of human social networks. The rate at which information traverses the network will determine how rapidly a new idea gets accepted and used.

If certain people hoard information, they prevent this flow. In hierarchical companies, this hoarding can be useful to the hoarder, since they can position themselves as the node through which the information must flow. Knowledge is power.

In the highly networked world found in many companies today, however, this is more difficult. Preventing information flow along other routes becomes harder. The hoarder loses all power if someone else spreads the knowledge.

Just as the Internet routes around damage when a node goes down, so do well-connected human social networks route around knowledge hoarders, diminishing their power.

Companies that lessen the power of hoarders will have more rapid and successful diffusion of new ideas that can have huge impacts on the bottom line. Organizations that fail to deal with hoarders will not be as adaptive or as responsive to innovation. And, if the hoarder takes their information elsewhere, the organization is left with much less than it had before.

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Useful online conference tips

speaker phone by flattop341
Tips for Delivering a Successful Online Experience:
[Via eLearn Magazine]

Standing in front of an audience is no easy task, as any talk show host or comedian would attest. Unfortunately when a seminar moves into the virtual world, capturing the attention of your audience can be even more difficult. How can you keep everyone engaged and informed? Richard Watson has several helpful techniques which constitute a major improvement over picturing the audience naked.
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As increasing numbers of our collaborations take place online, these sorts of events will become even more common. These tips can be really useful, such as getting a high quality headset rather than use speaker phone. Not only will they sound better but they will be less likely to yell into the speaker with the misguided notion that others will not hear you otherwise.

Now if we could just modify the speaker spider found in many conference rooms – the one with multiple speakers for several people. They never get placed where everyone can both be heard and hear what others say from the speakers.

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Cutting edge Open Science

lecture hall by yusunkwon
Best. Freshmen. Evar.:
[Via Unqualified Offerings]

By Thoreau

I decided to give my freshmen a taste of real physics. I offered extra credit to anybody who could give me a useful critique of my grant proposal. Amazingly enough, two of my students actually rose to the occasion. Although they couldn’t really dissect the science, they could tell that I wasn’t really explaining why this would be significant for the field, and they told me what I’d need to say to convince them of the significance. (I guess some people just can’t appreciate the inherent AWESOMENESS of simulating a new technique for optical nanolithography and identifying the necessary molecular parameters.) They earned themselves some extra credit points for the upcoming midterm. Prior to this these students flew under my radar, but if this grant gets funded, they’ll be the first ones that I consider for research assistantships.

I don’t know many researchers who would do this but Thoreau accomplished something very useful. Not only were several deficiencies in the grant identified but the students may have lined up some nice work for themselves. A nice win-win situation.

I think the extra-credit idea is a nice approach. Anyone who can make it through a government grant (which can range well over 60 or so pages) should get some credit just for making it through. The students were able to identify holes even without understanding the exact protocols.

I wonder if this could be applied further down the system – during the grant review process. Not have students critique but find a way to open up the review process to a wider group of people?

I know from comments reviewers have given my grants that sometimes they really did not read what was written, since the text directly contradicted their comments. I have had comments from two reviewers that directly contradicted each other.

Now, these days, very few grants are awarded the first time they are submitted. So being able to answer comments is important. But what if the comments themselves are useless? Perhaps using a more Long Tail approach would help.

Obviously there are barriers to overcome (e.g. proprietary information) but I wonder?

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Moving email to Web 2.0

purple by corazón girl
Examples of re-purposing email:
[Via Library clips]

In a past post I talked about Re-purposing email, and after that I was going to give some examples, but I got sidetracked on what blogs an enterprise would have when it would come to communications, see Enterprise blog channels for communications.

If these examples seem universal, then perhaps we can start a”Re-purposing email wiki” I’m sure Luis Suarez would agree.

Emails are not just about communications, sometimes they are about collanoration, tasks, sharing tips, etc…

This post is not just focusing on communication type blog posts, in fact it’s not focusing on blogs at all. It’s going through example emails and proposing how that email could be re-purposed.

What I have done is listed the email under the social tool it could of been delivered in.
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Some very good examples of what type of emails can be moved to other spots using Web 2.0 approaches. This not only makes the information much more accessible but also helps lessen email overload.

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Spanning the Chasm

chasm by soylentgreen23
Is There Still A Chasm?:
[Via SmoothSpan Blog]

An interesting post by Leigh has popped up on Techmeme. She wonders, as I have, whether the fundamental notion of Moore’s Chasm has changed. Leigh’s question is whether the generation that grew up on Technology still even thinks of it as early adoption, or if the behaviour has become so widespread that there really is no Chasm any longer.

It’s an interesting question, but I believe there will always be a Chasm of some sort. My question is whether the Early Adopter crowd is now so large, and the Internet so effective at reaching them, that perhaps it is possible to build a business without the painful dislocation that is Crossing the Chasm. Perhaps there are enough on the Early Adopter side to make a tidy business after all.

[I’m working on a more extended form of this comment I left at SmoothSpan. I hope to have it posted soon.]

If I remember correctly, the original adoption curve came from observations of the acceptance rates of new varieties of hybrid corn. So the curve itself describes a social phenomenon, not a technical one. I’m not convinced that there are really more early adopters than before. But, the rapid rate of change presented by new technologies may alter things. The rate of diffusion of technological change through the different groups may not be able to keep up with the furious rate of the change itself.

My feeling is that the problem is not what percentage are in the early adopter segment or not. There are really four chasms between each of the five groups. Up to now, the most noticeable was between the early adopter set and the early majority. Crossing this chasm would result in a narrow majority that had adopted the new technology.

But new technologies move so rapidly that each of the four chasms may now be much wider, not just the early adopter-early majority. The early adopters can move so far ahead of those a little slower that the gap looks huge. (I’m going through this with Twitter. I almost do not want to start because those who have been using it for even a short time seem so much more advanced and are doing so many ‘magical’ things that I fear I will never catch up. And I am an early adopter of technology).

So, my feeling is that there is a greater need for those who can span the chasm and help increase the rate of diffusion. It is just more like holding a tiger’s tail, since the rate of change seems to be accelerating also.

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Helping everyone learn

students by meyshanworld
How to Motivate Your Students:
[Via eLearn Magazine]

You can’t be a cheerleader every moment, but you can present your course so that the material becomes understandable, real, and exciting! Once this happens, students will suddenly take notice because they have discovered that the subject of your course talks to and about them. Here’s how.
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Many of these are applicable in any situation where you are teaching somebody something. Be enthusiastic. Be honest. Make it personal. Be humorous.

Essentially, act as a human being with something interesting to teach, rather than as a stern task master. This makes a difference even if the teaching is occurring online.

If people would follow many of these principles, they would not have to worry about laptops in the classroom.

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New ideas for blogs

lava by eye of einstein
Enterprise blog channels for communications:
[Via Library clips]

This post is an idea, thinking out loud, something to build upon, or perhaps something that is a bad idea…see what you think.

This is a follow-up to my post, Re-purposing email meme, which explained the email problem (overload, siloed) and how a “re-purposing email” idea with social tools can help reduce the anxiety and act as a catalyst for an open, collaborative, conversational and emergent social enterprise.

One thing to note is that you don’t save or waste time, you spend the same amount of time, only spread across various tools…what you are doing is spending your time more wisely (social productivity).

The focus of a future post will be examples of emails, and in what way they can be re-purposed.

But for now I want to examine exactly how blog communication is going to replace email, except emails for private or sensitive one-to-one correspondence.

This post is only about one type of blog use, and that is “communications“.
This is an In-the-Flow usage scenario as the concept is to use blogs instead of email for something we are already doing…this is not an extra thing we have to do, it’s substituting a tool.
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Another long but interesting post that begins a conversation about uses for blogs that are in the flow. These are business uses that are part of your normal daily work. Substituting ‘in the flow’ work using email with work using a blog.

There are some very interesting ideas here since a blog is often seen for ‘out of the flow’ work – comments, ideas, works in progress. While this post is a work in progress and therefore can be seen as out of the flow, it addresses some ideas that could impact in the flow work habits.

Some things to think about.

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A new use for email

Sun rise by Just-Us-3
Re-purposing email meme:
[Via Library clips]

What actually is the email inbox?

It can be the latest private correspondence, news, questions, announcements, conversations, document collaboration, tasks, notifications etc.

This is a lot of different types of content coming into the one stream, where it’s hard to sort out priority, and also hard to organise what you’ve done, what the status is on what your doing, and where to find what your working on.

My post, Instead of sending an email, poses that a better way is to receive this content in context
eg. IM for quick questions, forums for discussion, blogs for know-how and communications, wikis for collaboration, RSS for notifications, etc.

Now you have various places to go to do your work- email can be used for one-to-one private correspondence and for invite links
eg. you are invited to collaborate on this wiki, here is the link

Instead of getting an email about project status, a new forum topic, I check my RSS Reader where I subscribe to blogs and forums.

This has split my email inbox stream into various other services, and most of the time I can reply or take part within these other services.

And of course this content is in the open for all to benefit from, for conversation to evolve the content, and I can discover people, connect and learn.

Email stress is something that is relevant to everyone, but what are people doing about it besides re-appropriating content elsewhere as I have suggested above?

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Lots of good stuff here. Email was really the first online social tool. But we forget how long it took for people to really get its usefulness.

When email was first introduced at Immunex in the early 90s, people were not certain what it was good for and there were no gurus to show people how to use it. Consequently, it took almost 2 years before you could be certain that if you sent an email, it would get read that day! Often you would send an email then walk down the hall to ask someone if they had gotten it.

Its usefulness, over the immediacy of the phone and voice mail, was not obvious. Now its use if ubiquitous. It is great for one-to-one communication of short, bursty messages. But now it is used for everything – messages to entire groups, long discussions between groups, requests for information, collaborations, etc. Many inboxes
are out of control, not because of spam but because of the huge influx of social requests from email.

As this article discusses, much of this can be relieved by new social tools, such as wikis, blogs, RSS, IM and forums. There is still the same problem I saw with email adoption – people need to be shown how to use the new tools. They need to know why it is worth their time to learn a new way of doing something.

I like the idea of using email to help. Gently remind them that this information could be put on a wiki page rather than in an email, that this question would be more likely to be answered if it was on a forum.

Use email to drive traffic to the new tools. Use the bursty, one-to-one aspects of email to move information to the one-to-many approaches of blogs, or the many-to-many approaches of wikis.

Then maybe the inbox will shrink to more manageable size.

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Community solutions to brand problems

Louis Vuitton gets Brand-Jacked, Collateral Damage in Anti-Genocide Campaign:
[Via Web Strategy by Jeremiah]

The article is not only about what happens when a brand is hijacked. It is also a great example of how a organization could use a community it created in order to help itself.

Left Image: An impoverished Darfur child is shown holding an LV-like purse, image sold as a T-shirt from artist, now being sued, see Hi-Res version.

Thanks to Søren Storm Hansen for bringing this to my attention.

It could have been your brand
It could have been Rolex, Lexus, Gucci, or even your brand, sadly for LV, it was theirs.

A 26 year old artist named Nadia Plesner has been sued by Louis Vuitton for brand jacking their famous purses in a anti-genocide campaign.

The artist was trying to make a point that the media cares more for Paris Hilton extravaganzas more than the genocide in the nation of Darfur.


Now Louis Vuitton lawyers did what they are paid to do – protect the brand. Use the law against the artist. But this will also have negative effects on the brand.

What to do? Jeremiah asks his community and they come up with some great ideas, ones that create win-win solutions and actually could help the brand.

LV has two a few options
Here’s my take, from what I can tell, Louis Vuitton (and the dog) have nothing to do with Darfur, and their brand is being dragged through the African mud. Their response is pretty standard and expected, to protect the image and brand that they’ve been working to build. I’m sympathetic to them getting brand jacked, as they’ve not done anything to occur this unwanted attention.Option 1: Continue legal path: Continue this path and settle with Nadia, given the many lawyers they have access to and resources, they will likely win a copyright infringement for the design being on another paid product.

Option 2: Join the campaign: They could drop the suit, and work with the Save Dafur organization to help raise funds by doing events, creating a specific product, or help promote the cause. This too has it’s downsides, the brand will be brought into the human rights spotlight, and if they have any dirt in this arena (perhaps oversees manufacturing) they’ll be in turn scrutinized. Secondly, this would be a nod to activitists everywhere to brand jack major brands in order to get support and funding, the cycle will continue.

Option 3: Redirect focus on issues: Submitted by John Bell. I enjoyed John’s option so much, that I’ve embedded it here on the post as an update. “What they could do is work with Nadia and other artists to host discussions about media focus. They could partner with a neutral party like my friends at ifocos.org to steward the conversation. Keep the discussion away from luxury brands (which is not Nadia’s point anyhow). LV can become part of teh solution without taking on the brunt of an issue they do not own.”

Option 4: Walk away: Submitted by Alison Byrne Fields: “Drop the suit. Walk away and wait for the dust to settle. This little hullabaloo will have no long term negative impact on their brand.”

Originally there were only 2 options. But the community came up with others that were better in many ways. In particular, by following the third option, LV can not only help their brand, they can extend their community and enhance their brand. It would show that they listen to their community and try to find solutions rather than pay lawyers.

The artist wants media to look at the genocide. LV could use its high profile to help do exactly this. It would not drive away their luxury market and could expand it.

A very nice example how a diverse community can propose solutions to difficult problems when Web 2.0 technologies permit online conversations to take place.

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