Category Archives: Web 2.0

Spanning the Chasm

chasm by soylentgreen23
Is There Still A Chasm?:
[Via SmoothSpan Blog]

An interesting post by Leigh has popped up on Techmeme. She wonders, as I have, whether the fundamental notion of Moore’s Chasm has changed. Leigh’s question is whether the generation that grew up on Technology still even thinks of it as early adoption, or if the behaviour has become so widespread that there really is no Chasm any longer.

It’s an interesting question, but I believe there will always be a Chasm of some sort. My question is whether the Early Adopter crowd is now so large, and the Internet so effective at reaching them, that perhaps it is possible to build a business without the painful dislocation that is Crossing the Chasm. Perhaps there are enough on the Early Adopter side to make a tidy business after all.

[I’m working on a more extended form of this comment I left at SmoothSpan. I hope to have it posted soon.]

If I remember correctly, the original adoption curve came from observations of the acceptance rates of new varieties of hybrid corn. So the curve itself describes a social phenomenon, not a technical one. I’m not convinced that there are really more early adopters than before. But, the rapid rate of change presented by new technologies may alter things. The rate of diffusion of technological change through the different groups may not be able to keep up with the furious rate of the change itself.

My feeling is that the problem is not what percentage are in the early adopter segment or not. There are really four chasms between each of the five groups. Up to now, the most noticeable was between the early adopter set and the early majority. Crossing this chasm would result in a narrow majority that had adopted the new technology.

But new technologies move so rapidly that each of the four chasms may now be much wider, not just the early adopter-early majority. The early adopters can move so far ahead of those a little slower that the gap looks huge. (I’m going through this with Twitter. I almost do not want to start because those who have been using it for even a short time seem so much more advanced and are doing so many ‘magical’ things that I fear I will never catch up. And I am an early adopter of technology).

So, my feeling is that there is a greater need for those who can span the chasm and help increase the rate of diffusion. It is just more like holding a tiger’s tail, since the rate of change seems to be accelerating also.

Technorati Tags: ,

Helping everyone learn

students by meyshanworld
How to Motivate Your Students:
[Via eLearn Magazine]

You can’t be a cheerleader every moment, but you can present your course so that the material becomes understandable, real, and exciting! Once this happens, students will suddenly take notice because they have discovered that the subject of your course talks to and about them. Here’s how.
[More]

Many of these are applicable in any situation where you are teaching somebody something. Be enthusiastic. Be honest. Make it personal. Be humorous.

Essentially, act as a human being with something interesting to teach, rather than as a stern task master. This makes a difference even if the teaching is occurring online.

If people would follow many of these principles, they would not have to worry about laptops in the classroom.

Technorati Tags: , ,

New ideas for blogs

lava by eye of einstein
Enterprise blog channels for communications:
[Via Library clips]

This post is an idea, thinking out loud, something to build upon, or perhaps something that is a bad idea…see what you think.

This is a follow-up to my post, Re-purposing email meme, which explained the email problem (overload, siloed) and how a “re-purposing email” idea with social tools can help reduce the anxiety and act as a catalyst for an open, collaborative, conversational and emergent social enterprise.

One thing to note is that you don’t save or waste time, you spend the same amount of time, only spread across various tools…what you are doing is spending your time more wisely (social productivity).

The focus of a future post will be examples of emails, and in what way they can be re-purposed.

But for now I want to examine exactly how blog communication is going to replace email, except emails for private or sensitive one-to-one correspondence.

This post is only about one type of blog use, and that is “communications“.
This is an In-the-Flow usage scenario as the concept is to use blogs instead of email for something we are already doing…this is not an extra thing we have to do, it’s substituting a tool.
[More]

Another long but interesting post that begins a conversation about uses for blogs that are in the flow. These are business uses that are part of your normal daily work. Substituting ‘in the flow’ work using email with work using a blog.

There are some very interesting ideas here since a blog is often seen for ‘out of the flow’ work – comments, ideas, works in progress. While this post is a work in progress and therefore can be seen as out of the flow, it addresses some ideas that could impact in the flow work habits.

Some things to think about.

Technorati Tags: ,

A new use for email

Sun rise by Just-Us-3
Re-purposing email meme:
[Via Library clips]

What actually is the email inbox?

It can be the latest private correspondence, news, questions, announcements, conversations, document collaboration, tasks, notifications etc.

This is a lot of different types of content coming into the one stream, where it’s hard to sort out priority, and also hard to organise what you’ve done, what the status is on what your doing, and where to find what your working on.

My post, Instead of sending an email, poses that a better way is to receive this content in context
eg. IM for quick questions, forums for discussion, blogs for know-how and communications, wikis for collaboration, RSS for notifications, etc.

Now you have various places to go to do your work- email can be used for one-to-one private correspondence and for invite links
eg. you are invited to collaborate on this wiki, here is the link

Instead of getting an email about project status, a new forum topic, I check my RSS Reader where I subscribe to blogs and forums.

This has split my email inbox stream into various other services, and most of the time I can reply or take part within these other services.

And of course this content is in the open for all to benefit from, for conversation to evolve the content, and I can discover people, connect and learn.

Email stress is something that is relevant to everyone, but what are people doing about it besides re-appropriating content elsewhere as I have suggested above?

[More]

Lots of good stuff here. Email was really the first online social tool. But we forget how long it took for people to really get its usefulness.

When email was first introduced at Immunex in the early 90s, people were not certain what it was good for and there were no gurus to show people how to use it. Consequently, it took almost 2 years before you could be certain that if you sent an email, it would get read that day! Often you would send an email then walk down the hall to ask someone if they had gotten it.

Its usefulness, over the immediacy of the phone and voice mail, was not obvious. Now its use if ubiquitous. It is great for one-to-one communication of short, bursty messages. But now it is used for everything – messages to entire groups, long discussions between groups, requests for information, collaborations, etc. Many inboxes
are out of control, not because of spam but because of the huge influx of social requests from email.

As this article discusses, much of this can be relieved by new social tools, such as wikis, blogs, RSS, IM and forums. There is still the same problem I saw with email adoption – people need to be shown how to use the new tools. They need to know why it is worth their time to learn a new way of doing something.

I like the idea of using email to help. Gently remind them that this information could be put on a wiki page rather than in an email, that this question would be more likely to be answered if it was on a forum.

Use email to drive traffic to the new tools. Use the bursty, one-to-one aspects of email to move information to the one-to-many approaches of blogs, or the many-to-many approaches of wikis.

Then maybe the inbox will shrink to more manageable size.

Technorati Tags: ,

Community solutions to brand problems

Louis Vuitton gets Brand-Jacked, Collateral Damage in Anti-Genocide Campaign:
[Via Web Strategy by Jeremiah]

The article is not only about what happens when a brand is hijacked. It is also a great example of how a organization could use a community it created in order to help itself.

Left Image: An impoverished Darfur child is shown holding an LV-like purse, image sold as a T-shirt from artist, now being sued, see Hi-Res version.

Thanks to Søren Storm Hansen for bringing this to my attention.

It could have been your brand
It could have been Rolex, Lexus, Gucci, or even your brand, sadly for LV, it was theirs.

A 26 year old artist named Nadia Plesner has been sued by Louis Vuitton for brand jacking their famous purses in a anti-genocide campaign.

The artist was trying to make a point that the media cares more for Paris Hilton extravaganzas more than the genocide in the nation of Darfur.


Now Louis Vuitton lawyers did what they are paid to do – protect the brand. Use the law against the artist. But this will also have negative effects on the brand.

What to do? Jeremiah asks his community and they come up with some great ideas, ones that create win-win solutions and actually could help the brand.

LV has two a few options
Here’s my take, from what I can tell, Louis Vuitton (and the dog) have nothing to do with Darfur, and their brand is being dragged through the African mud. Their response is pretty standard and expected, to protect the image and brand that they’ve been working to build. I’m sympathetic to them getting brand jacked, as they’ve not done anything to occur this unwanted attention.Option 1: Continue legal path: Continue this path and settle with Nadia, given the many lawyers they have access to and resources, they will likely win a copyright infringement for the design being on another paid product.

Option 2: Join the campaign: They could drop the suit, and work with the Save Dafur organization to help raise funds by doing events, creating a specific product, or help promote the cause. This too has it’s downsides, the brand will be brought into the human rights spotlight, and if they have any dirt in this arena (perhaps oversees manufacturing) they’ll be in turn scrutinized. Secondly, this would be a nod to activitists everywhere to brand jack major brands in order to get support and funding, the cycle will continue.

Option 3: Redirect focus on issues: Submitted by John Bell. I enjoyed John’s option so much, that I’ve embedded it here on the post as an update. “What they could do is work with Nadia and other artists to host discussions about media focus. They could partner with a neutral party like my friends at ifocos.org to steward the conversation. Keep the discussion away from luxury brands (which is not Nadia’s point anyhow). LV can become part of teh solution without taking on the brunt of an issue they do not own.”

Option 4: Walk away: Submitted by Alison Byrne Fields: “Drop the suit. Walk away and wait for the dust to settle. This little hullabaloo will have no long term negative impact on their brand.”

Originally there were only 2 options. But the community came up with others that were better in many ways. In particular, by following the third option, LV can not only help their brand, they can extend their community and enhance their brand. It would show that they listen to their community and try to find solutions rather than pay lawyers.

The artist wants media to look at the genocide. LV could use its high profile to help do exactly this. It would not drive away their luxury market and could expand it.

A very nice example how a diverse community can propose solutions to difficult problems when Web 2.0 technologies permit online conversations to take place.

Technorati Tags:

information on Wikis

wiki wiki by cogdogblog
Business Whitepapers:
[Via pbwiki.]

How Wikis Enable Enterprise Collaboration
The Five Keys to Enterprise-Grade Security and Infrastructure for On-Demand Wikis
Seven Wiki Essentials: The Must-Have Elements of Every Successful Wiki Initiative
[More]

Some very nice whitepapers discussing not only pbwiki and hosted systems but also why wikis are useful in an organization. There are also some very helpful case studies. Some people like to host wikis in-house but this requires a much larger measure of support and attention than a hosted site.

Many of these hosted sites have a lot of security measures to protect the integrity of the data. They also handle backups and hardware. They can often make a big difference with small companies. Particularly those that can not easily provide the time to support an in-house option.

Technorati Tags: , ,

Getting good bloggers

bee by aussiegall
Building Your Blogging Corps:
[Via A Journey In Social Media]

Most of these posts have been around how we’re rolling out the platform, getting communities to form, justifying, and so on.

And, as I was thinking about things the other day, I realized I hadn’t exposed all of you to another major theme of what we’ve been working on — building a corps of proficient, outside-the-firewall bloggers doing so on behalf of the corporation.

And, once again, I think we’ve hit upon a pretty good approach — one that I don’t see being employed too much by other companies.

So — let me share.
[More]

And what he shares is very valuable. One of the key points is that good bloggers are not picked by the organization. They pick themselves. The key to having a group of excellent bloggers is to find those people who are excited by the approach and getting them onboard.

He also makes the point that the fear of bad things happening is overblown in his experience, particularly when compared to the good things that happen. The best approach may be to set a few guidelines and let the group work it out.

Most people are self-regulating here because it is open and people can see what they write. A light touch by the corporation seems to work best.

Another novel idea is to use in-house blogging as a sandbox to allow people to learn how to become better bloggers before giving them the opportunity to blog externally. They can learn without having the pressure of millions of people possibly reading them. They can get useful and focussed feedback this way.

Then there is this point, something I have also heard and makes absolute sense:

The other view is at the individual level: everyone who’s blogging for the company will say — unequivocally — that it’s helped them dramatically in their careers.

Everyone knows who they are. Their points of view are widely known and acknowledged. They find that the practice of blogging not only makes them better communicators, but they have far more to say than before.

It’s that Big Career Promotion you do for yourself …

Many people do things to help that are invisible. Answering someone’s question or pointing someone in the right direction may have a huge impact but is often not recognized by the organization. But a blog is pretty public and the help provided by it is much easier to document. It really can be a Win-Win for everyone involved.

Technorati Tags: ,

Web 2.0 Expo – Open Platforms in Web 2.0

Dick Dale by milesgehm
[Most of the between session music has been pretty generic. But any session that plays Dick Dale before it starts is awesome. And it is one of his recent ones ‘Nitro‘. If they play Miserlou or better yet Pipeline with Stevie Ray Vaughn (bad movie, bad hair, great guitar duo), I may just go up afterwards and congratulate the sound guy. Yes, I love surf guitar and he is the King of the Surf Guitar. One of the two left-handed guitar players who revolutionized the instrument.]

#1 Background about Facebook and all the other social media networks. Talked about media networked devices such as appleTV and iPhone. Only from 1 company. Many other examples.

Now it can get large amounts of money. Now strategy is not how do you close it off but how you work in the open.

#2 RSS and Atom to consume feeds. publishing allows content to be open without accessing publishing site directly. microformats. even MS is going to open microformats.

But open also means privacy. need transparency. OAUTH – ‘valet’ key for the web. can set up access to website. password anti-pattern – importing contact lists without real approval.

so we have ways to share information. and more companies are embracing open standards such as IM clients. allows sites to interact.

ways to know who someone is – openID. happened in last year. microformat XFN – can link profiles from different accounts. link to frineds all around the web. mix social networks, FOAF, XFN and social graph API (Google). Live demo of power of social graph API.

Open Platforms – provides or consumes open api. use standards (when they exist) . Fire eagle. Twitter. plaxo. mashable.com.

Q&A – charlene li – openid took off fast. what is rate of uptake around open standard? it is increasing in a lot of areas. Speed is somewhat misleading since some of it took place at low level for a couple of years before implemented. having to get to stable standard before quick adoption.

What about mobile aspects? email/contacts broken since filtering aspects are hard. want to have email that access social profiles to help identify real friends and not fake friends.

Technorati Tags:

Web 2.0 Expo – User-generated censorship

Annalee by etech

[More semi-live blogging]

Annalee Newitz – what happens when people game social networks. get on Digg by paying people. social media depends on user-generated material but how to rid oneself of cheats.

social media censorship – bottom up, not top down; collaborative; punitive (the cruelty of crowds); not within terms of service.
here it is users who are making decision.

people get together in groups to remove people from a site for reasons that do not have to do with terms of service. it is personal.

Censorship makes user-generated content less valuable; creates divisiveness; drives community away; it is unjust; fear of posting.

“let’s collaborate to destroy free expression!” Examples – Blogger – Flag blog. sends it to database. not granular or a lot of choices to explain why. if too many people flag it, it becomes unsearchable. no accountability for person doing the flagging.

[in this case, there is no transparency about censoring, which is really done by corporation. not by community. This is really a bad amalgam of bottom up mixed with top down. may not be the best way to do it.]

Flickr – can also flag items but not clear.it also allows people to declare before hand what content may be. it does not make it disappear just harder to get to. Again, transparency of decision why an account is flagged is not readily apparent. A bunch of people or even a competitor could flag an account and make it invisible. Then it requires a long process to fix.

[She is talking from the side of the user, but it would be nice to know more about why companies make their decisions on process or just how many flags need to be sent.]

YouTube has better granularity and takes down things quickly. She has talked with Google about this. But still no transparency.

Digg – can digg or to bury a story. bury is used in ways that some call censorship. Problem with Digg is that how stories moved up or down is not transparent so people use bury to game in a zero-sum game. It is way for people to game system to their own advantage. Does not make things disappear just hard to find. On INternet this can be deadly since we rely on filtering.

Wikipedia – does a reasonable job of providing transparency to flagging. makes it harder for people to expel. It allows community to decide.

Solutions – clear content guidelines. clear and fast routes of redress; easy use of filters to self-moderate.

[This was a very interesting talk. Most sites do not really examine why or how people can game the system to harm other’s visibility. Essentially, by making flagging anonymous and without accountability, they open their systems to being abused. But, sites that make censorship/hiding as open and accountable as they do with posters will have fewer problems.]

Technorati Tags:

Beginning of 2nd day of Web 2.0

Made it through this morning’s keynotes. I did not take any notes. Saving my power. Keynotes are better for inspiring than for new information.So I’m up in the blogger’s lounge, eating a bagel, drinking some coffee and talking with other people about why there is a yoga instructor in a room full of bloggers? Not a lot of interest but the massage guys have a lot of interest. Now that is a great idea!