Technorati – still the best?

blog by Annie Mole
Technorati Doesnt Count Microblogs:
[Via chrisbrogan.com]

Something Mack Collier just said rang a bell in my head: Technorati doesn’t count services like Twitter, Friendfeed, Plurk, Identi.ca, etc, as valid sources of traffic for a blog. Meaning, for the dozens of people who say that they find something interesting and share the link on Twitter, none of that goes towards whether a blog is authoritative.

Does that actually make sense? If we’re shifting as a user base into using services like Facebook, Twitter, and Jaiku more frequently (okay, not Jaiku), why wouldn’t Technorati, the current reigning source of “authority” of blogs on the web, count these sources?

Has Technorati become the Alexa of measurement?

Update: I guess Alexa counts FireFox now, too. Again, if you have the bar installed. Thanks for the update. (Note: Alexa, as far as I know, only counts users of the IE browser with the Alexa toolbar installed in its ratings of who visits your website, versus Compete and others who count much more.)

Technorati is a great place to get numbers about blogs, or to learn about what is reverberating around the blogosphere. But Twitter, Friendfeed and others provide alternative means for blog-like information to move freely.

So, what is the premier site for analyzing blogs may find itself missing large swaths of data that essentially fill the same niche.

What should it do to adapt? Novel approaches for information flow will continue to be created and an organization can not continue to commit to a niche when the niche changes.

How does a group know when to take on new areas and when not to? This is one os the critical questions we face today. An innovation organization that is not ready to answer that question almost every day may not be around long.

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Friendfeed for business

How to Use Friendfeed as a Collaborative Business Tool:
[Via chrisbrogan.com]

teacher The social media aggregation software, Friendfeed has much more value than one might originally think. The tool lets you add several disparate parts of your social web use into one spot (it collects your blog, your Flickr account, your upcoming.org event list, your bookmarks, etc).

Most people use this as a way to share a more enriched experience with friends and colleagues. But I think there’s a business opportunity in using the tool for collaborative business. Remember, Friendfeed can collect your status information, your presence, media from several sources, your bookmarks. There are many ways to use that. Here’s one set of use cases to consider for that purpose.
How to Use Friendfeed as a Collaborative Business Tool

Sign up for an account on Friendfeed.
On the”me” tab, on the right where it says “services,”click “Edit/add.”
Add appropriate accounts. (See below).

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Friendfeed is a recently developed Web 2.0 tool. It will be interesting to see how it develops as a business tool.

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Working the email

Inbox Taming for Busy People:
[Via chrisbrogan.com]

inbox zero I’ve had my inbox at zero for over four weeks now ( Merlin Mann should be proud). I’ve learned that this helps my all around business processes, because to do this, I had to have a system to account for everything. The way I’ve managed it was a mix of David Allen’s Getting Things Done process, Stever Robbins’ You Are Not Your Inbox program, and simple figuring out what works and doesn’t work for me personally. I thought I’d share my process, in case it might be useful for you.

Most people do not have a really good plan for dealing with email. But it can make a huge difference in how effective email is for you. Chris has some great insights to get you started.

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More on Pixar

 36 90845903 18Aefab43C by pheezy
The Pixar Principles. The Art of Collective Creativity:
[Via Creativity Central]

The Previews:

When I freelanced for Disney, they still required creatives to punch a time clock. Women with tight-fitting hair nets roamed the halls with coffee and doughnuts. And the circular dining hall was festooned with pictures of Walt and Roy and executives like Card Walker.

Chances are somewhere in that group of diners was John Lasseter. John was an animator who left Disney to become part of the computer division of Lucasfilm. Steve Jobs bought the fledging company and renamed it Pixar, a fake Spanish word meaning “to make pictures or pixels.”

Jobs, Lasseter and Dr. Ed Catmull overcame a roller-coaster of financial challenges and turned Pixar into a dream company. Ed Catmull isn’t a name most people don’t know outside of the animation world. At Pixar, he not only co-founded the company, he was the key developer of the RenderMan rendering system used in such films as Toy Story and Finding Nemo.

Recently, Catmull wrote a terrific article for the Harvard Business Review called “How Pixar Fosters Collective Creativity.” His insights into developing a culture of collaboration and sustaining that culture are an important lesson for other creative organizations.

The Harvard Business Review article has the audio if you want to hear the whole thing.I wrote previously about Pixar in three posts entitled The Synthetic Organization part 1, part 2 and part 3. They discuss my view that Pixar may be a model for a new type of company, one based on many of the principles of Web 2.0 – openness, transparency, rapid diffusion of innovations.

This audio from the Ed Catmull is very useful. He wanted to create a creativity inspired company that is self-sustaining, that no longer needs the vision of a few people at the top to maintain innovation. Marty Baker at Creativity Central breaks some of this down. He presents the key insights:

Pixar’s Operating Principles can be distilled down to 3 principles.

1. Everyone must have the freedom to communicate with anyone.

2. It must be safe for everyone to offer ideas.

3. We must stay close to innovations happening in the academic community.

In addition, many decisions at Pixar take place in a social setting, with a level playing field. That is, there is no organizational chart when it comes to examining problems, the goal is to fix the problem not to assign blame.

Web 2.0 approaches work well in this sort of setting since it is hard to dominate a conversation simply because you are a VP. Everyone’s voice, their criticism, their suggestions, has a more equal standing than in a normal conference room. The lack of many of the non-verbal communications of status makes it easier for the goal of creativity to reached.

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To tweet or not

parrots by dano272
50 Ideas on Using Twitter for Business:
[Via chrisbrogan.com]

We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer.

Your mileage may vary, and that’s okay. Further, you might have some really great ideas to add. That’s why we have lively conversations here at [chrisbrogan.com] in the comments section. Jump right in!

Web Strategy: The Evolution of Brands on Twitter:
[Via Web Strategy by Jeremiah]

Last week, I listed out 9 reasons Why Brands Are Unsuccessful In Twitter, and other microblogging technologies. Companies are caught between the minutia of the discussions and their willingness to be human or add value to the conversations. Although a one-sided view of what’s going wrong, now let’s focus on what’s going right.

I’m watching –and talking– to many brands that are choosing to engage with this seemingly endless stream of personal thoughts, updates, and conversations within Twitter.

Web Strategy: The Evolution of Brands on Twitter

Two of the smartest guys on new media on the Web. Twitter is a great example of how rapidly Web 2.0 tools can arise to mass numbers. In its first year it has doubling about every 6-7 months. Lots of innovators and some early adopters. So is it ready for an organization? Will it be a useful tool?

Both Chris and Jeremiah provide some insight into where Twitter use is going and how a business might implement it. Still seems a little early to me for most organizations but things could change rapidly.

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Royalties

ribosome by Vik Nanda
Royalties for journal article authors:
[Via Bench Marks]

I’m happy to say that this week we sent out our first round of royalty payments to authors of original articles in CSH Protocols. Because we’re doing some reprinting of material from our already-published laboratory manuals, we built in a system to pay royalties to the editors of those manuals. We chose at the time to extend those royalties to authors of new material as well. The idea of writing up methods isn’t something that immediately occurs to most laboratories–they’re usually more interested in publishing data, so we’re hoping that these royalty payments will at least serve as something of a motivation for publishing (and continuing to publish) protocols with us. We’re not talking about huge sums of money, but as I recall from my graduate student days, every little bit helps. It also addresses one of the complaints one hears about us greedy science publishers–that we fail to compensate scientists for the work they’ve put into the publication and keep all the cash for ourselves. While CSHL Press is part of a not-for-profit research institute, and any money we make from our publications goes to fund research at Cold Spring Harbor Laboratory, we’re very curious to see what happens from this experiment in revenue-sharing. Does this make a difference to you as an author?

This set of royalties covers the calendar year 2007. A portion of our subscription revenue is set aside and divided among all authors/editors based on the usage of their individual articles during that calendar year. Those who published articles late in the year may not see much in terms of revenue given the relatively small time scale that their articles were available, but hopefully their articles will see a little more use in 2008.

This is a really interesting experiment. Many researchers will need a little extra incentive to write up a protocol paper, but they can be very useful to have. CSH Protocols has been leading on many ways from their free access articles each month to, now, the use of royalties.

Finding the right niche in an online/offline world is what keeps everyone on their toes. CSH Protocols looks to be making a nice place for itself. I’d imagine there will be some other tweaks to the publishing industry before it is all said and done.

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Someone should write a book

Etiquette in the Age of Social Media:
[Via chrisbrogan.com]

office pool I’m no Emily Post, but I have some things I want to share with you. Many come from my own experiences. Others come from thinking about how people might use the web in a less-than-polite way. In some cases, you might have a difference of opinion. Consider this a starting point, and not the final say. Please feel free to add your advice, disagree, and/or share your perspective. That’s why we’re all here.

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Photo credit, FoundPhotosLJ

Email, Blogging, Facebook, Twitter Etiquette. There are some great points here. Most have to do with enhancing the online conversations within the context of each tool. Keep emails brief. Use lots of links in a blog post. Comment as much as possible. Remember there are human beings involved. Not everyone has to be a friend. Filter your contacts.

While online social networks are similar to regular ‘analog’ ones, there are some real differences. We are still learning the social habits necessary for an effective online conversation but we will figure it out. I wonder who will write the definitive tome of this and become the internet Emily Post.

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An interesting start

mandalay by mandj98
Mendeley = Mekentosj Papers + Web 2.0 ?:
[Via bioCS]

Via Ricardo Vidal: Mendeley seems to be a Windows (plus Mac/Linux) equivalent of Mekentosj Papers (which is Mac OS X only, and has been described as “iTunes for your papers”). In addition to handling your PDFs, it has an online component that allows sharing your papers and other Web 2.0 features (billing itself as “Last.fm for papers”).

Here, I’m reviewing the Mac beta version (0.5.6). I am focusing most on the desktop side and compare it to Papers, because I have a working solution in place and I would only switch to Mendeley if the experience is as good as with Papers. (I.e., my main problem is off-line papers management, Web 2.0 features are icing on the cake.)

By Mac standards, the app is quite ugly. Both Mendeley and Papers allow full-text PDF searches, which is important if you want to avoid tagging/categorizing all your papers. Papers can show PDFs in the main window, copy the reference of the paper and email papers. Mendeley in principle can also copy the reference, but special characters are transformed to gibberish in this beta version. Papers allows you to match papers against PubMed, Web of Science etc., while Mendeley only offers to auto-extract often incomplete meta-data. This matching feature is extremely useful as you get all the authorative data from the source, and most often Papers can use the DOI in the PDF to immeadiately give you the correct reference. Update: Mendeley also uses DOIs to retrieve the correct metadata, if available. (Thanks, Victor for your comment.)
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Well, this is a beta being compared to a product on the market (and Papers is quite a good application). I would expect some of the rough edges to come off as it progresses. What will be interesting to see is how the Web 2.0 aspects turn out. They could provide a route for useful filtering of information as people’s paper databases build up. By having these accessible, it will be much easier to see which papers are really being read and used.

The links between literature libraries, online profiles and readership are potentially very interesting. Something to keep an eye on, particularly as the edges are evened out.

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Missing the point?

pendulum by sylvar

It has been about a month since Science published
Electronic Publication and the Narrowing of Science and Scholarship by James Evans. I’ve waited some time to comment because the results were somewhat nonintuitive, leading to some deeper thinking.

The results seem to indicate that greater access to online journals results in fewer citations. The reasons for this are causing some discussion. Part of what I wlll maintain is that papers from 15 years ago were loaded with references for two reasons that are no longer relevant today: to demonstrate how hard the author had worked to find relevant information and to help the reader in their searches for information.

Finding information today is too easy for there to be as great a need to include a multitude of similar references.

Many people feel the opposite, that the ease in finding references, via such sites as PubMed, would result in more papers being cited not less. Bench Marks has this to say:

Evans brings up a few possibilities to explain his data. First, that the better search capabilities online have led to a streamlining of the research process, that authors of papers are better able to eliminate unrelated material, that searching online rather than browsing print “facilitates avoidance of older and less relevant literature.” The online environment better enables consensus, “If online researchers can more easily find prevailing opinion, they are more likely to follow it, leading to more citations referencing fewer articles.” The danger here, as Evans points out, is that if consensus is so easily reached and so heavily reinforced, “Findings and ideas that do not become consensus quickly will be forgotten quickly.” And that’s worrisome–we need the outliers, the iconoclasts, those willing to challenge dogma. There’s also a great wealth in the past literature that may end up being ignored, forcing researchers to repeat experiments already done, to reinvent the wheel out of ignorance of papers more than a few years old. I know from experience on the book publishing side of things that getting people to read the classic literature of a field is difficult at best. The keenest scientific minds that I know are all well-versed in the histories of their fields, going back well into the 19th century in some fields. But for most of us, it’s hard to find the time to dig that deeply, and reading a review of a review of a review is easier and more efficient in the moment. But it’s less efficient in the big picture, as not knowing what’s already been proposed and examined can mean years of redundant work.

But this is true of journals stored in library stacks, before online editions. It was such a pain to use Index Medicus or a review article (reading a review article has always been the fastest way to get up to speed. It has nothing to do with being online or not) and find the articles that were really needed. So people would include every damn one they found that was relevant. The time spent finding the reference had to have some payoff.

Also, one would just reuse citations for procedures, adding on to those already used in previous papers. The time spent tracking down those references would be paid out by continuing usage, particularly in the Introduction and Materials & Methods sections. Many times, researchers would have 4 or 5 different articles all saying the similar things or using the same technique just to provide evidence of how hard they had worked to find them (“I had to find these damned articles on PCR generated mutagenesis and I am going to make sure I get maximum usage out of them.”)

There are other possible answers for the data that do not mean that Science and Scholarship are narrowing, at least not in a negative sense. A comment at LISNews leads to one possible reason – an artifact of how the publishing world has changed.
The comment takes us to a commentary of the Evans’ article.While this is behind the subscription wall, there is this relevant paragraph:

One possible explanation for the disparate results in older citations is that Evans’s findings reflect shorter publishing times. “Say I wrote a paper in 2007” that didn’t come out for a year, says Luis Amaral, a physicist working on complex systems at Northwestern University in Evanston, Illinois, whose findings clash with Evans’s. “This paper with a date of 2008 is citing papers from 2005, 2006.” But if the journal publishes the paper the same year it was submitted, 2007, its citations will appear more recent.

[As an aside, when did it become Evans’s rather than Evans’? I’d have gotten points of from my English teacher for that. Yet a premier journal like Science now shows that I can use it that way.]

The commentary also mentions work that appears to lead to different conclusions:

Oddly, “our studies show the opposite,” says Carol Tenopir, an information scientist at the University of Tennessee, Knoxville. She and her statistician colleague Donald King of the University of North Carolina, Chapel Hill, have surveyed thousands of scientists over the years for their scholarly reading habits. They found that scientists are reading older articles and reading more broadly–at least one article a year from 23 different journals, compared with 13 journals in the late 1970s. In legal research, too, “people are going further back,” says Dana Neac u, head of public services at Columbia University’s Law School Library in New York City, who has studied the question.

So scientists are reading more widely and more deeply. They just do not add that reading to their reference lists. Why? Part of it might be human nature. Since it is so much easier to find relevant papers, having a long list no longer demonstrates how hard one worked to find them. Citing 8 articles at a time no longer means much at all.

That is, stating “PCR has been used to create mutations in a gene sequence 23-32” no longer demonstrates the hard work put into gathering those references. It is so easy to find a reference that adding more than a few looks like overkill. That does not mean that the scientists are not reading all those other ones. They still appear to be, and are even reading more, they just may be including only the relevant ones in their citations.

Two others put the data into a different perspective. Bill Hooker at Open Reading Frame did more than most of us. He actually went exploring in the paper itself and added his own commentary. Let’s look at his response to examining older articles:

The first is that citing more and older references is somehow better — that bit about “anchor[ing] findings deeply intro past and present scholarship”. I don’t buy it. Anyone who wants to read deeply into the past of a field can follow the citation trail back from more recent references, and there’s no point cluttering up every paper with every single reference back to Aristotle. As you go further back there are more errors, mistaken models, lack of information, technical difficulties overcome in later work, and so on — and that’s how it’s supposed to work. I’m not saying that it’s not worth reading way back in the archives, or that you don’t sometimes find overlooked ideas or observations there, but I am saying that it’s not something you want to spend most of your time doing.

It is much harder work to determine how relevant a random 10 year old paper is than one published last month. In the vast majority of cases, particularly in a rapidly advancing field (say neuroscience) papers that old will be chock full of errors based on inadequate knowledge. This would diminish their usefulness as a reference. In general, new papers will be better to use. I would be curious for someone to examine reference patterns in papers published 15 years ago to see how many of the multitude of citations are actually relevant or even correct?

Finally, one reason to include a lot of references is to help your readers find the needed information without having to do the painful work of digging it out themselves. This is the main reason to include lots of citations.

When I started in research, a good review article was extremely valuable. I could use it to dig out the articles I needed. I loved papers with lots of references, since it made my life easier. This benefit is no longer quite as needed because other approaches are now available to find relevant papers in a much more rapid fashion than just a few years ago.

Bill discusses this, demonstrating that since it is so much easier to find relevant article today, this need to help the reader in THEIR searches is greatly diminshed.

OK, suppose you do show that — it’s only a bad thing if you assume that the authors who are citing fewer and more recent articles are somehow ignorant of the earlier work. They’re not: as I said, later work builds on earlier. Evans makes no attempt to demonstrate that there is a break in the citation trail — that these authors who are citing fewer and more recent articles are in any way missing something relevant. Rather, I’d say they’re simply citing what they need to get their point across, and leaving readers who want to cast a wider net to do that for themselves (which, of course, they can do much more rapidly and thoroughly now that they can do it online).

Finally, he really examines the data to see if they actually show what many other reports have encapsulated. What he finds is that the online access is not really equal. Much of it is still commercial and requires payment. He has this to say when examining the difference between commercial online content and Open Access (my emphasis):

What this suggests to me is that the driving force in Evans’ suggested “narrow[ing of] the range of findings and ideas built upon” is not online access per se but in fact commercial access, with its attendant question of who can afford to read what. Evans’ own data indicate that if the online access in question is free of charge, the apparent narrowing effect is significantly reduced or even reversed. Moreover, the commercially available corpus is and has always been much larger than the freely available body of knowledge (for instance, DOAJ currently lists around 3500 journals, approximately 10-15% of the total number of scholarly journals). This indicates that if all of the online access that went into Evans’ model had been free all along, the anti-narrowing effect of Open Access would be considerably amplified.

[See he uses the possessive of Evans the way I was taught. I wish that they would tell me when grammar rules change so I could keep up.]

It will take a lot more work to see if there really is a significant difference in the patterns between Open Access publications and commercial ones. But this give and take that Bill utilizes is exactly how Science progresses. Some data is presented, with a hypothesis. Others critique the hypothesis and do further experiments to determine which is correct. The conclusions from Evans’ paper are still too tentative, in my opinion, and Bill’s criticisms provide ample fodder for further examinations.

Finally, Deepak Singh at BBGM provides an interesting perspective. He gets into one of the main points that I think is rapidly changing much of how we do research. Finding information is so easy today that one can rapidly gather links. This means that even interested amateurs can find information they need, something that was almost impossible before the Web.

The authors fail to realize that for the majority of us, the non-specialists, the web is a treasure trove of knowledge that most either did not have access to before, or had to do too much work to get. Any knowledge that they have is better than what they would have had in the absence of all this information at our fingertips. Could the tools they have to become more efficient and deal with this information glut be improved? Of course, and so will our habits evolve as we learn to deal with information overload.

He further discusses the effects on himself and other researchers:

So what about those who make information their life. Creating it, parsing it, trying to glean additional information to it. As one of those, and having met and known many others, all I can say is that to say that the internet and all this information has made us shallower in our searching is completely off the mark. It’s easy enough to go from A –> B, but the fun part is going from A –> B –> C –> D or even A –> B –> C –> H, which is the fun part of online discovery. I would argue that in looking for citations we can now find citations of increased relevance, rather than rehashing ones that others do, and that’s only part of the story. We have the ability to discovery links through our online networks. It’s up to the user tho bring some diversity into those networks, and I would wager most of us do that.

So, even if there is something ‘bad’ about scientists having a more shallow set of citations in their publications, this is outweighed by the huge positive seen in easy access for non-scientists. They can now find information that used to be so hard to find that only experts ever read them. The citation list may be shorter but the diversity of the readers could be substantially enlarged.

Finally, Philip Davis at The Scholarly Kitchen may provide the best perspective. He also demonstrates how the Web can obliterate previous routes to disseminate information. After all the to-do about not going far enough back into the past for references, Philip provides not only a link (lets call it a citation) from a 1965 paper by Derek Price but also provides a quote:

I am tempted to conclude that a very large fraction of the alleged 35,000 journals now current must be reckoned as merely a distant background noise, and as far from central or strategic in any of the knitted strips from which the cloth of science is woven.

So even forty years ago it was recognized that most publications were just background noise. But, what Philip does next is very subtle, since he does not mention it. Follow his link to Price’s paper (which is available on the Web, entitled Networks of Scientific Papers). You can see the references Price had in his paper. a total of 11. But you can also see what papers have used Price’s paper as a reference. You can see that quite a few recent papers have used this forty year old paper as a reference. Seems like some people maintain quite a bit of depth in their citations!

And now, thanks to Philip, I will read an interesting paper I would never have read before. So perhaps there will be new avenues to find relevant papers that does not rely on following a reference list back in time. The Web provides new routes that short circuits this but are not seen if people only follow databases of article references.

In conclusion, the apparent shallownesss may only be an artifact of publishing changes, it may reflect a change in the needs of the authors and their readers, it may not correctly factor in differences in online publishing methods, it could be irrelevant and/or it could be flat out wrong. But it is certainly an important work because it will drive further investigations to tease out just what is going on.

It already has, just by following online conversations about it. And to think that these conversations would not have been accessible to many just 5 years ago. The openness displayed here is another of the tremendous advances of online publication.

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