Science 2.0 and beyond
We work with the relevant stakeholders to identify appropriate technology for an organization’s Web 2.0 conversations.
Typically we begin with dedicated wikis, adding weblogs and discussion groups as needed.
We have experience with both proprietary and Open Source approaches.
Although proprietary systems may be a solution for some, we have found that Open Source solutions offer a tremendous balance between mature technologies and innovation.
We identify certain specific archetypes found in many research organizations (i.e. early adoptors, troubleshooters, internal experts).
Providing these people with reasons for using Web 2.0 technologies greatly enhances the likelihood of success.
We provide in depth training not only in Web 2.0 approaches but also in basic principles of scientific communications.
Science 2.0 can not be successful unless there is also an understanding of Science 1.0.
We maintain a continuing relationship with our clients.
As new technologies, such as podcasts, vlogs, or collaborative writing, reach appropriate maturity, we begin discussions with our clients in order to see if these approaches make sense for them.