Category Archives: Web 2.0

“Serve others and others will want to serve you”

follow the leader by Schristia (busy with my daughter’s exams)
The Most Compelling Leadership Vision:
[Via HarvardBusiness.org]

A distinguished woman rose to speak in the front of a room of 40 fellow employees during a Total Leadership workshop I was conducting earlier this week at a large pharmaceutical company’s headquarters.

“Joyous laughter — this is the sound I hear throughout the home I have built and now maintain for mentally ill women in Puerto Rico. They are surrounded by people who love and care for them. They are enjoying life.”

Juana, let’s call her, was telling the brief (one-minute) story of her personal leadership vision; a description of the impact you’re having on your world and the legacy you’re creating 15 years from now. When Juana sat down, one of her close colleagues said, “I’ve known you so long yet I never knew about this part of who you are. Wow!” I couldn’t help but ask Juana how I could support her pursuit of her vision. All of us were moved, and felt inclined to contribute.

People will not follow a leader if it is only to the leader’s benefit. We are social animals, using networks of interactions for live our lives. The most invigorating visions are those that lead people to a better place. Not to one that simply makes the leader wealthy.

After hearing a set of examples, I then ask the whole group to describe what was inspiring in what was just said and heard. Invariably, it is the people who speak not about their own achievement but, rather, about how they’re helping someone else who draw the most powerful emotional responses and pronounced support.

Having heard many personal vision statements in the last few days, in different groups (including, through an interpreter, securities industry executives visiting The Wharton School from China), I was struck, once again, by the power of this very this simple, yet critically important idea. Serve others and others will want to serve you. This paradox is often difficult to grasp, especially in your early years. Yet is seems to be a universal truth: People are more likely to pay attention to you — and they are more inclined to help you — when you declare yourself committed to serving others.

It is a paradox of a social animal – simply doing what is best for the individual is not as successful as doing what is best for the group. The chances for survival are much greater when the power of the group is brought into play. That is why we developed this way. Group dynamics determine what gets done.

So, an effective leader is one that can harness the group but the group evolved to really like what benefits the group, not just the leader. Thus, an effective leader is one who works for the group not just for themselves.

This is not to say that leaders can not utilize the group needs in order to create benefits for the leader. It does suggest, however, that the best leaders are those that at least appear to be serving the group. In most cases, the more the leader appears to just be gaining power purely for self-aggrandizement the less likely they are to maintain the interest of their followers.

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It has only just begun

people globe by woodleywonderworks
The Future of the Social Web: In Five Eras:
[Via Web Strategy by Jeremiah]

Expect the Groundswell to continue, in which people connect to each other – rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so expect the space to rapidly innovate to match this trend. Clients can access this report, but to summarize what we found, in the executive summary we state:

Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising. IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate social sites into a shared social experience. Consumers will rely on their peers as they make online decisions, whether or not brands choose to participate. Socially connected consumers will strengthen communities and shift power away from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products.

We found that technologies trigger changes in consumer adoption, and brands will follow, resulting in five distinct waves, they consist of:

The Five Eras of the Social Web:

1) Era of Social Relationships: People connect to others and share
2) Era of Social Functionality: Social networks become like operating system
3) Era of Social Colonization: Every experience can now be social
4) Era of Social Context: Personalized and accurate content
5) Era of Social Commerce: Communities define future products and services

[More]

According to the article, the second step wiil not reach maturity until 2010-2012. Jeremiah has another post with some examples.

What this tells us is that we are still early in the social web revolution. But it moves fast so organizations should start getting on board now. IF they have not even started step 1, then they have a lot of catching up to do.

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Questions from the top

Frame It Bigger:
[Via chrisbrogan.com]

giant What would you say some of the biggest communication challenges your organization faces? How would solving or improving any of these better your business (or organization)? What does your customer (even if that’s a b2b customer or an internal customer) need the most from you, and what does your organization need from your customer? How can you improve your customer’s life (in any way)? What would simplify any of your customer’s challenges?

And from these bigger questions, can you find a smaller action? Can you find the miniaturized first step that would bring you in any of those directions?

Photo credit Jurvetson

So often, social media are portrayed as a bottom-up phenomenon. The individual take control of their own needs using these tools. This is certainly one approach that is hard to stop because the tools are so easily implemented and used.

But a larger, more strategic approach can also be extremely useful. This takes a longer, more top-down view to see where the holes exist. Bottom-up approaches can leave gaps between what the user wants and what is also useful for the organization.

Answering these ‘big’ questions can be as useful as answering ‘little’ ones. The organization just has to make it part of their process.

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What Twitter does

The Increasing Utility of Twitter:
[Via Eye on FDA]

While the regulatory side of new media has been muddled by recent FDA contradictions in what it says and what it does, the media themselves continue to develop. Twitter, in particular, has enjoyed both growth and high visibility. And, not only are there increased uses for Twitter, but there are increasing ways to monitor and analyze trends among Twitter users.

First, let’s talk about the increasing number and types of people utilizing Twitter. There are not exact numbers that can be quoted in terms of the number of people who are starting Twitter accounts, but anecdotally, this can be said. On March 17, the Eye on FDA Twitter feed had 700 followers. Three weeks later, that number increased by about 28%. That is substantial growth in less than a month. In addition, I noticed that the number of followers that many new followers and the number of updates have been on the low side, indicating that they have not been on Twitter very long as of yet.

Twitter is becoming the place to go in order to find out close to real-time information. There are corporations, foundations and journals all using Twitter.

The power can be seen by this experiment:

Why are they coming to Twitter? It is fast. Here is a graph that demonstrates a Tweet I sent out not long ago that asked my followers (700 at the time) re-tweet to followers, which 40 of them did. I counted the followers of those 40 who re-tweeted the message and found that it went out to 26,000 people – within 6 hours of the original request. Twitter allows you not only to keep in touch with your constituency, but to extend your reach beyond to people and networks who might otherwise never notice you.

Echo Chamber

This, coupled with the ability to follow specific terms used in these online conversations, means that a very large group of people can get the information very rapidly.

And there are a slew of applications that can make Twitter even more useful.

And the tools that permit us to watch

austin by Hi I’m Santi
What Should Corporations Do With Their Blogs:
[Via chrisbrogan.com]

I was fortunate to be able to call together a great group of people at a moment’s notice to host a flash panel at the Pepsico Podcast Playground at SXSW. I wanted to talk about a Wall Street Journal article where AMD blogged about something and then Intel said blogs weren’t the place to talk about important issues. I pulled together George Smith, Jr, from Crocs, Christopher Barger from GM, Keith Burtis from Best Buy, Bonin Bough from Pepsico, Pat Moorhead from AMD, and Morgan Johnston from JetBlue for a conversation.

What follows is a video from the flash panel. I hope you’ll watch it and share your thoughts.


SXSW Flash Panel: Corporations & Social Media from Kipp Bodnar on Vimeo.

Thanks to everyone who participated.

[More]

Not only is this an very nice discussion of corporations and Web 2.0 approaches, it is also a video of an ad hoc meeting that could not have been seen just a few years ago.

The content is very interesting with charismatic people talking about something they are really focused on. The panel was put together very rapidly rather than planned out long ahead of time. It demonstrates the need to be agile and resilient when it comes to being innovative.

The technology that allows us to see this video requires tools that we now take for granted. It requires easy access to video to record the presentation. It requires a tool to permit the video to be edited and then a tool that allows the video to be displayed online.

This is a mashup of so many technologies, all to display a discussion about corporate blogs.

All to allow us to hear and see real executives, real people, discuss the problems and benefits of a particular Web 2.0 technology. It is a wonderful example of how ad hoc meetings can very rapidly disburse information to a large group of people.

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Control when needed

rocket by jurvetson
Respecting Control:
[Via A Journey In Social Media]

We are in a time of change and new innovations. This impacts how we interact with each other. It will take a while to work out all of the kinks but we have a nice discussion of some of them here.

Posting Of Sensitive Documents

Much angst and concern exists in corporate social media projects around this issue — everyone wants to encourage more sharing and collaboration, but not every internal document is meant for every employee’s eyes.

And there’s no easy answer.

Push the pendulum too far in one direction, you’ll end up with hundreds or thousands of gated discussions that just end up being a fancy dumping ground for documents that no one can read, and no one can discuss.

We’ve lived in this world, we don’t want to go back to it.

Push the pendulum too far in the other direction, and there will be a backlash against the corporate social media problem. It’s a reality of the corporate world that not everything can be shared with everyone.

We’d like to avoid onerous corporate policies, content review processes, etc. — all the 1.0 backlashes that can result when people think something has gotten a bit out of control.

Working out the distinct elements of these contradictory needs (openness vs. hiddenness) can have huge impacts on an organization’s ability to succeed. The Intelligence agencies of the US are an example where the posting of internal documents must be controlled due to secrecy issues.

Yet, they created Intellipedia which has had a huge effect on their ability to accomplish their mission. The issue is risk management, not risk avoidance.

Making everything open is not really management, or it is the weakest form of management. Just as keeping everything closed is not really management either. The key is finding a level of risk management that actually enhances the efforts.

A particular problem of these technologies is that they are often started by individuals that want to enhance their own productivity. They put up documents because it helps them and their groups. But this is where problems happen.

A very senior individual in the organization expresses significant concern and anxiety for posting of sensitive document — and isn’t quite sure how to handle the situation.

Posting individual makes a strong case for increased information sharing across the organization as a part of better business practices and the general good. In theory, yes, but …

Very senior individual makes a strong case for more restrictive policies, review, enforcement, policing, etc. of the social platform. Wants to do the right thing, but damage exceeds benefit in their eyes now.

Now, everybody is unhappy. Instead, the discussion should be on the management side, not the risk side. And guys at the top are more responsible for risk than guys lower down. So, their concerns need to be respected.

Put plainly, if you’re in charge of a business unit or function, you should have some say in what sort of things get broadly shared, and what sort of things have a more limited internal audience.

And having an internal social media platform with lots of proficient people who tend to share everything they come across shouldn’t take that measure of control from those senior individuals.

Social media is supposed to empower people, and not render them powerless. And that list of empowered people should include very senior managers and executives.

As we work out the social mores for these behaviors it is important to put a little thought into the process. Just because something is cool or important does not mean it has to be made available to all.

And as we respect control more, those in responsible positions will respect freedom more. And remember this,

Mistakes Will Be Made

Many of us who are active on the social platform have made the same mistake — we’ve broadly shared something we thought was interesting, but we missed the fact that someone who has responsibility might not agree with us.

The recovery formula is pretty simple:

– immediately apologize and admit the mistake
– offer to take the document immediately down
– acknowledge their concerns and right to control certain kinds of information being widely shared
– express a sincere intent to do better in the future
– and apologize again

Respect has to work both ways for these tools to be effective. The leaders need to know that most information can be more effective when spread and the users need to realize that the leaders exert ultimate control.

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High tech helping biotech innovate

art by “T” altered art
Innovation, biotech, software, etc:
[Via business|bytes|genes|molecules]

There are a lot of synergistic effects of high tech on biotech. Much of the work done today requires high powered instruments running very complex algorithms.

But it still requires highly skilled people to do the work.

In a talk at E-Tech, Drew Endy apparently said that big money requirements of biotech are holding it back and one could make biotech innovation more like software and innovate much faster. Admittedly this is absent of context, but I responded to that tweet with one that said that while there is definitely a lot to learn, instruments and people cost money. My focus was actually on the latter. In the world of software, there is some specialization, but skills are more general, while in the life science world there is a lot of specialization of some very highly trained individuals (in fact one could argue that the amount these people get paid is a travesty compared to some other professions).

There are some things in biological research that can not be made easier by using computational approaches and processes. At least not yet. These systems are too complex and full of non-linear pathways.

There are a few things we can learn from the software world; DRY, iterative developments, organizational structure, etc, but biological systems are not perfect, they are not predictable, and most of all, our solutions have a lower margin of error. Whether it’s a drug, a diagnostic, or some kind of therapy, the process of development and associated regulations is always going to take time and it’s always going to throw nasty surprises at us. Biosimulation, protein structure prediction, robotics, improved collaborative tools, there are so many things to look into to make life science R&D faster and more efficient, and less prone to failure, but I find the idea that you can just use software development as a template a little insulting.

In fact, I think that in many ways biotech and high tech take very different approaches towards innovation. Computational techniques often take a procedural approach to solving a problem. Often, it is process driven and once the process has been found/optimized, you are pretty much done.

Process-driven sciences usually have well characterized components that act in defined manners. You start at point A and get to point C by going through point B.

Biological research at its base is not process driven. Not to say that there are not parts that can be encompassed in a process. But if a process is designed to provide a black and white answer (A to B to C), then the multitudes of gray that are biological results indicate its difference.

You start at point A and get to point C but you might go through points Q, R, and S before getting to point B. But only if the patient has a particular set of 20 different genes. For someone else, it could be a totally different game.

This is why it takes so long to develop any major drug. The model systems we use to develop them are not perfect. Then we have to hope that they will have greater beneficial effect in humans than deleterious.

We can, though, find ways to make some parts more efficient. Researchers are inundated with a surfeit of data these days. Disbursing these data throughout a social network helps alleviate this glut while making it more likely that the right data can get to the right person at the right time.

Human social networks are exquisitely formulated to tease out the underlying knowledge from a diverse set of information, and then pass this knowledge around quickly. Finding computational approaches to leverage these human social networks in order to solve these complex biological systems will have innovation as an emergent property.

It is a hardwired principle of humanity.

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PASS – Present A Simple Story

trombone by FaceMePLS
Nonprofit Presenters: What are your best tips for preparing presentations?:
[Via Beth’s Blog: How Nonprofits Can Use Social Media]

Humans often deal with a complex world by using simple stories, simple rules of thumb (or heuristics for the technobabblers). We use stories to teach us how to behave, how to react, etc. Almost any ad tells some sort of story.

The presentations that stick with people long after the talk are almost always based on a storytelling tradition. The same tools and tricks used by the teller of the Iliad still work, even in front of a small audience using a digital projector.

Beth Kanter gives a lot of presentations every year. Here are some of her thoughts:

Earlier this week, I was inspired by my good colleague, Alan Levine (aka Cogdog), I visited Save the Words. It’s an interactive flash site that lets users find and adopt words that are in danger of being removed from the dictionary.

I adopted the word archiloquy. It’s the first part of a speech or presentation. That’s the most important part of your presentation because you need to grab the audiences’ attention. I use a variety of techniques to do this, but one of my favorites is to create a story. I learned this from Andy Goodman — I’ve taken his workshops and read his books.

Andy is a master at storytelling. In his workshops, he offers the following formula for a storytelling based on Hollywood script writing:

  • Introduce the central character
  • Inciting moment: something bad happens to the character that will prevent them from achieving a goal related to the goal of your presentation
  • Barrier to resolution #1: Character tries to solve the problem, but can’t
  • Barrier to resolution #2: Character tries to solve the problem, but can’t
  • Resolution: What you’re going to share in your presentation
  • Widen the Lens: The bigger picture

I’ll have to help revive archiloquy. There are only 41 hits or so for the word on Google but it is a really useful term. The beginning of a presentation is the most critical to get people on board for the story you are about to tell.

Putting real thought into the start of a presentation, and to what sort of story you want to tell, are very important items to check off when preparing a talk.

As with any story, if you can make it personal, and make the audience connect with the narrative, you have engaged their attention. But remember PASS – Present A Simple Story.

You do not need to make the presentation a Shavian critique or a Swiftian satire. There is a nice legend (another way of saying story) that suggests there are only two types of narratives: a hero goes on a journey and a stranger comes to town.

Andy uses the former mode – the hero goes on a journey to achieve a goal that has been stymied. The latter also works quite well because the stranger coming to town almost always brings change. Here is one mode of this story:

  • Introduce the town (perhaps in Iowa), which does not realize it yet but it is about to change forever
  • The stranger arrives, bearing the tools of change (say 76 trombones, or perhaps only a novel way for communicating with others)
  • Describe how the town reacts to these tools (perhaps by thinking the stranger is a fraud or by not understanding why they have to change)
  • Show how a member of the village, perhaps a previously neglected member of the town with a lisp, finds the new tools open up avenues of success unseen before
  • The town is changed forever by these new tools and the stranger moves on (or he can stay and marry the town’s librarian/piano teacher)

Which of these two stories you use really depends on whether you want the audience to adopt the viewpoint of the hero or of the town. But using just one of only two archiloquies helps you Present A Simple Story.

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Leo Durocher was wrong

baseball by Boston Public Library
Nice guys can finish first and so can their teams!:
[Via Eureka! Science News – Popular science news]

Ever thought the other guy was a loser for giving his all for the team even if others weren’t pulling their weight? A new study, published in the Journal of Personality and Social Psychology, says that person can influence a group to become more efficient in achieving its goals by making cooperative, collective behaviour seem acceptable and appropriate, and thereby encouraging others to act similarly.

The study, authored by a professor at the Rotman School of Management at the University of Toronto and his collaborator at Northwestern University, calls such individuals “consistent contributors” – people who contribute all the time, regardless of others’ choices.

The findings challenge assumptions made by many game and rational choice theorists that people should cooperate very little in situations with a known end-point when there are short-term incentives to act selfishly.

[More]

This is a very interesting result. When people act selfishly in a group setting, they often change the behavior of others. There was a nice paper a few years ago that examined what a group did with cheats.

The game was set up in a similar fashion, with people in a group ‘donating’ their money into a pile. The group that donated the most got a bonus back. So, the way to make the most money was to be in a group that donated lots but donate little yourself. That is, freeload off of the rest.

What inevitably happened is that the rest of the group saw what was happening and started hoarding for themselves and the group would eventually fall apart. It was not stable. So what would create a stable group?

What worked was to allow people to sit out a round if they wanted. When people found a freeloader in the group they would all start to withdraw, making the parasite’s gambit worthless. When they came back in, the situation would remain stable until another cheat arose.

People would take a break until the cheat learned their lesson. So a relatively stable situation would develop if the group had a way to effectively deal with freeloaders. Otherwise it fell apart.

Now this study demonstrates that positive behavior can drive a groups approach simply by pushing forward no matter what. When people continue being consistently cooperative, they help everyone in the group.

“But our study found consistently cooperative actors even in places you might least expect them, and when they’re there they seem to set a tone and shape how their fellow group members understand situations,” says Prof. Weber. “Their clear, consistent behavior elicits cooperation, and once you get a few people cooperating with each other, they seem to enjoy cooperating. Groups become more productive, more economically efficient and, anecdotally, people enjoy being a part of them more as a result.”

In settings where there is an advantage to cooperating, groups with consistent cooperators were more successful than those who took a more ‘realistic’ approach. One can see why a social animal would evolve this way. Groups that cooperated would be more likely to survive than those where it was every man for themselves.

Given a level playing field, we want to cooperate with one another. The key is making the playing field level, insuring that the incentives do not push for behavior that is detrimental.

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Other matters

For those interested, I’m hosting a open discussion group on science and sustainability called Idea Club here in Seattle on March 23. It is hosted by the Sustainable Path Foundation.

This month’s topic is on turning knowledge into action and how sustainable communities may be formed. It is based on some sessions that the AAAS Annual meeting in February.

I have written about some of these at my other blogs, Path to Sustainable and A Man with a PhD. You can register for the free event there.

One of the things we like to do is to ask people to submit their own ideas for a topic, even if you can not attend. If you have an idea,leave a comment at any of the other blogs.

Hope to see some of you there.

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