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GSP – panel on feeds

Social Networks & the NEED for FEEDS

Sean Ammirati (mSpoke / ReadWriteWeb), Ian Kennedy (Yahoo!), Bret Taylor (FriendFeed), Kevin Marks (Google), David Recordon (Six Apart).

I’m not sure who is who but it is a nice discussion.

difference between email (where immediacy is important) and blogs (where response is much more leisurely. Public vs. private approaches. what is in feed should be public or not?

lots of info is public in technical sense but not in a useful fashion. by making flickr photos open to all lowes rebroadcast of them in huge fashion. but this means levels of privacy need to be controlled.That is, it should not be easy for someone to easily release all sorts of important private information by accident [as in email and reply all]

Users need to have control or they will not use it. Uploading photos need to be included also. FB can pull in my newsfeeds but makes it impossible for users to tell others what they are doing [like twitter?]

technical issues becoming a problem. FB made choices that it may have top adjust. i.e. flickr allows users to make photos public in ways that fb does not.

sites are getting better at granularizing privacy. adding layers becomes complex. contacts change (i.e. leaving a business) so how does apps reflect this. so starting early and simple. then add more as needed.

adam – kevin marks (microformats). how do you remove supes (i.e. photos on flickr, twitter, etc.) needs for consistent look. media rss 9diffferent thumbnails, etc.)

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  • Giving Good Poke: Using Social Apps & Media for Social Causes – Beth Kanter

    Her slides.

    Lots of interesting ways to raise money. (Beth’s blog). used social networks to raise money. What gets through to donars and what annoys them. Has done this 3 times.

    Sharing Foundations (raised $93,000!). Used America’s giving challenge. 1 individual to get most unique donars. 50 days. Dec 13 at 3 PM. She opened her Kimono (asked her community to help. Possible downside overwhelmed by huge upside. Good ideas beat possble cheaters.)

    Strategy – Make it personal (shared experience, etc.). She cares about Cambodia because her children come from Cambodia. expalin whoy I care about the cause.

    remake ladder of engagement (check out slide when it comes online.) Stories become very important. Talked about children, donors, examples of how people engaged, make getting on bus something people want to do.

    Used stories to engage individual needs. makes story useful to user outside of specific request.

    build relationship. reward people (especially new people). working on how to reward. reciprocity (asker and usrer need to connect. write about other causes. give to others. etc.

    connect with others who can be part of campaign. (she used CC. she supported them before so they helped her.)

    use social netowrks to help connect (found cambodian who wanted to be a lawyer. connected with CC)

    fun and passion are important.

    put up birthday and mentioned sending money. social networking sent it all out. asked 51 people to donate $10 for her 51st birthday. used all her social network tech (twitter, flickr, blog, youtube) to make it viral.

    then summarized it all on blog. had >250 givers. Still had 20 days left. continued using blog to tell stories. lots of networking going on that she did not have any prior knowledge of. then used twwitter rally. tried to get largest as rapidly. used twitter a lot to get quick messages. raised money this way very fast.

    used face to face also.

    in 1st place with 24 hours left. had to fly to TX. offline for 6 hours. left in 2nd landed in 5th. through all out effort to network – asking for help from everyone in network to help. twitter would not let her lose. everyone in her network helped.

    twittered last hour. ended up winning. raised $50,000

    then say thank you in creative fashion.

    [WOW, really passionate speaker/ uniques insights. I have been tracking her blog for a while and it is very useful for non-profits.]

    Your Business on Facebook: Facebook Marketing 101 – Rodney Rumford

    Average time online – online 20 minutes a day.

    FB core is as a communication platform. Need to leverage WOMA. low cost acquisition of client. Acquire customers easily.

    Use for lead generation. extend brand. allocate funds for extension and experimentation. use targeted ads, beacon, paid groups. guerilla marketing. This takes time and transparencies.

    need very specific and cohesive strategy. half assed approaches do not work well.

    microtouch – can play game online and gives way to start new communication. easier and quicker than real life communication.

    Where I’ve Been – 65K users each day. opportunity for relevant brands and relevancy.

    Sponsored groups. Firefox – 25K members. spread its influence.

    Facebook ads – very specific targeting of ads. much better discussion of why it is useul and relevant rather than just targeting at. not very high click-through rates. [I hate use of TARGET. need better marketing ;-)

    better if ad has friend;s face on it. [but need to make this user permission given rather than by FB]

    Are pages better than a group? Better control and branding when it is small number.

    3rd party Ad networks – Adknowledge. asychronous gaming is a possibility, like Zynga and SGN.

    Need to make sure there is a definition of success. What is FB? is a problem when dealing with decision makers.

    lowering number forced invites is a good thing. feel free to friend him on FB.

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  • GSP: Stanford FB App class

    Ten Million in Ten Weeks: What Stanford Learned Building Facebook Apps
    I just listened to most of this (no notetaking) because it was just an incredible story. some good lessons. Many crummy trials better than deep thinking. Students that shared the most were also at top of lists of apps.

    Generated close to $1 million in revenue, several companies started, etc.

    Novelty is not best approach. Sometimes best to copy what is out there. Today’s metrics are not the best.

    You can LEARN to create a winning app. many stanford’s teams were successful.

    Used chaos cycle – trials, evaluate, assets, inspire, trials. Faster could run cycle, faster reached peak. like evolution.

    Mass interpersonal persuasion now possible. Created $10 million in value in 10 weeks.

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  • GSP LiveBlog:Facebook

    Here are slides for Charlene Li’s talk this morning (The Future of Social Networks) when I had no power for my computer.

    Overview of Facebook Platform

    First seminar where I have power is from Facebook. MySpace was this morning and I will have to transcribe my notes later.

    There is a big difference so far between MySpace and Facebook presentations. Both discussed developers, since there are a lot at this meetings. But MySpace talked about how advertisers could “target AT” the user. While Facebook discussed much more how the user would be affected.

    Taking about viral distribution rather than specific TARGETING. May be the same idea but terminology is different.

    Talked about developer starting costs. Talked about multiple languages. Users can post best translation. Let users help to get translation and localize. [nice idea] Harness international users. [seems to me that you could then find best translators and pay them then. Permits monetizing being a good translator.]

    Finding ways to leverage friends without having one to one. Makes one to many much easier. at least to 2nd level. But also need to make it easier for 3rd level. really see this with charities. [I need to do this with SBLFoundation].

    Facebook photos is most prominent app in world. But it is simple. Look at development of other world class applications. (sports, religion, etc.).

    Will be releasing commerce functionality. like credit cards. so once a user permits it, a developer can access and use credit cards (one click purchase) through Facebook. Further USER experience, [not just Target.]

    Example: take IQ test using FB app. but before can get results have to provide 5 friends to app. Users do not like this at all. so forced invite will be reported to prevent this. It hurts long term development by doing this. FB wants positive feedback loop.

    FB wants to make platforms frictionless.

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  • Graphing Social Patterns

    San Diego

    I’m at the O’Reilly GSP conference in San Diego. Lots of power strips but no power for the first session. They did get them going at the break. It is no fun to be at a meeting with no power and watch your computer’s battery just go down. Lots of outlets is what we crave.

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  • Filed under: Science, Web 2.0
  • Live in April 2008!

    Watch for it.