Science 2.0 and beyond
11 Aug
by jurvetson
What Google Could Learn From Pixar
[Via Daring Fireball]
Peter Sims:
Despite an unbroken string of 11 blockbuster films, Catmull regularly says, “Success hides problems.” It’s an insight Google should acknowledge and act on.
[More]
One thing the article mentions is that Pixar is always working to find solutions to problems. I wrote about this before, where I sketched out some of the technical problems each Pixar movie was designed to solve.
As Pixar says, “Success hides problems.” The complementary idea, that “Failure reveals problems”, is one very few organizations want to examine. At many companies, failure leads to loss of employment. The organizations seem to believe that as long as someone never fails, then they must be better than others. Fear of failure prevents innovation. This leads to a maladaptive company, one that is not resilient enough to deal with failure when it inevitably happens, because the hidden problems do eventually pierce the bubble of complacency.
In a complex world, failure often tell you more than success. I use the game I learned in Junior High School called Bulls and Creots as an example. Here, outright failure to get anything right actually gives you more knowledge than any other single guess.
Similarly, with some very complex systems, the only way to get to clarity is to make something fail, to make it work wrong. In biological systems, some of the most insightful work has come from disabling a part of the system and seeing what happens. So, for example, in a metabolic pathway with a large number of enzymes, looking at a single enzyme tells us little about the process, since in many cases we do not know what the enzyme really does.
But disable the enzyme and what will happen? If it is a critical part of the pathway, then none of the final product will be produced. Instead, a large amount of an intermediary product will build up – the intermediary product that the disabled enzyme was supposed to work with but can’t. So, like throwing a wrench in an assembly line backs up everything behind the wrench, a disabled enzyme results in a backup of intermediary product. Study that product and you will know what the enzyme does. Do this for each enzyme in the pathway and you can then delineated what happens at each step as you add material at the beginning of the pathway.
This and other approaches yielded understanding like this, which shows the complex intermediary metabolic pathways in cells. Pretty complicated but it was only revealed through things like designed failure.

Failure and the continuing drive to solve problems is how you keep innovation fresh and creative. Pixar gets that. Companies that do not will discover that Failure does eventually reveal problems in even successful companies and if they do not deal with that failure in a productive way, the organization could go down in flames.
And this is quite likely simply because the company has no experience with failure and will lack the resilience to deal with that Failure in a successful fashion.
10 Aug
Open access saves $1B
[Via Naturally Selected]
A new analysis suggests that making papers open access would pump $1 billion into the U.S. economy over the next few decades.
That’s about five times the amount it costs to archive the papers, according to ScienceInsider.
The economic analysis, about the effects of a pending National Institutes of Health policy that would make all papers from federally funded research free after a delay, comes from John Houghton at Victoria University in Melbourne, Australia, and his colleagues. He has also suggested open access could save nearly half a billion euros per year in the UK, as well. You can read more about the newest model here.
Publishers, of course, have decried the proposal. Do you think such a potentially dramatic cost savings is enough to convince skeptics?
[More]
I’m sure that the analysis will meet with some scrutiny but that is how we usually get closer to the truth. Someone takes some data to create information and produces some knowledge. Someone else takes that, adds some more data and, hopefully, creates more knowledge and a better understanding.
Cranking the cycle several times is how wisdom is achieved. So, perhaps soon we can find out if Open Access is actually a wise approach for many situations.
24 Jun
iPhone economics and lower barriers to entry
[Via O'Reilly Radar]
Tomi Ahonen at Communities Dominate Brands has an interesting analysis on iPhone economics. It’s a substantial piece with a lot of good stats, and his key conclusion is:
… don’t invest in [app development] today … Put your creativity and investment into the real money opportunities, remember Pop Idol simple SMS votes earning half a billion dollars in USA this year alone …
He comes to this conclusion after observing that the vast majority of apps will lose money, while only a tiny handful generate significant revenue. Consequently, the logical response is for developers (and businesses) to instead focus their attentions on more lucrative opportunities. In other words, the only way to win is not to play the game.
While his numbers are sobering, they’re not all that surprising. Consider publishing — people have long known that the vast majority of authors slave away on projects that will never make any money, while a very few stars (think J.K. Rowling) make a killing. Whatever you call it — the long tail, the Pareto principle, the 80/20 rule — this simply appears to be the brutal truth of most media industries, from publishing to movies to music.
What I think he overlooks — or is bemoaning — is the important role the App store is playing in lowering the barriers to market entry for developers. He cites the big money opportunities as “SMS, MMS, and WAP” (seriously, WAP?). But, good luck trying to get a biz dev deal there. Only a few, really well-connected organizations are going to get those. When you compare the costs of hiring some kid out of college who can’t believe he’s actually getting paid to write apps to the cost of building the kind of highly skilled (and highly compensated!) sales force required to put these deals together, an app investment suddenly doesn’t look so bad.
[More]
Why industries are being overturned comes down to one simple fact – work that used to require years of training and a tremendous expense to accomplish can be done by someone in their basement. It is true in software development, in music, in books, etc.
While it may be difficult to be a superstar here, it does make it easier for creative people to actually make more money, since they can reproduce their work so easily.
I first heard about this new economy two years ago at an O’Reilly meeting. A class at Stanford was devoted to understanding how people choose apps. Breaking into small teams, they worked on developing apps that people would use. They discovered that you can learn what makes a winning app.
In 10 weeks, they had created apps with a possible yearly revenue of $10 million dollars. Some students left school to run the companies that created the best apps, which were bringing in close to $1 million.
The faster they could run their test cycle, the faster they could create a winning app.
The key is low barriers. This allows people to rapidly produce a variety of apps, with the focus then going to those with the best results. This way, instead of having to hit some grand slams in order to pay for overhead, a bunch of singles can give one a comfortable amount of money.
2 Jun
I’ve been working on a series of seminars. I hope to announce more of them soon but I have the first one ready.
You’re not crazy. You are innovative. will examine the disruptive innovators in a community. These people are absolutely critical for the introduction of new ideas into an organizations – ideas that could make or break the success of the company.
Yet often these people are seen more for their disruptive activities rather than their innovation. The majority of the community – the people who simply get things done – views disruption negatively because it changes their workflow, making it hard to simply get things done. Doers distrust disruptors.
This seminar will explore how human social networks adapt to change and why the disruptors are so often not listened to. It will demonstrate that the social networks of disruptors and doers look very different and how Web 2.0 tools can be used to identify members in each group.
It will also provide insights into human social networks that can empower disruptors, making it easier for their innovative ideas to traverse a community and have the major impacts that they should.
The next class in Seattle will start soon. I can also provide seminars for groups. If you would like to attend, send us an email.
21 Apr
by cliff1066™
Use Microblogging to Increase Productivity
[Via HarvardBusiness.org]
Are you using Twitter to reach your customers and followers? Do you update your status on Facebook several times a day? Maybe you daily ask questions of one of your specialized LinkedIn groups?
You can replicate this experience inside your organization. There are a number of internal solutions that allow employees to share messages and information with each other, including Yammer and Socialtext. Laurence Smith, Vice President of Global Learning & Development at LG Electronics in Seoul, Korea has become an advocate of Yammer as a way to drive greater innovation in the design of the company’s training programs.
Just a few years ago, Smith says, “when we wanted to revise a classroom training program, we would write a survey, send this to all business unit HR leaders around the world, analyze the results and then use this input to design a new pilot.” The total time elapsed was several weeks to several months and often yielded limited feedback.
But today, Smith and his team start a conversation on Yammer and use tags to create a dialogue with employees. One program in the development stage is FSE (Foreign Service Executive) Soft Landing. It’s targeted to managers assigned to a new country who need to understand the local culture and norms.
[More]
Companies are beginning to see that microblogging approaches can have real value behind the firewall. They are useful fro rapid information dispersion across a variety of devices as well as providing simple ways for people to carry on ad-hoc discussions.
Socialtext continues to have the greatest number of useful social media tools for corporations. and at a very reasonable price also. By making these conversations explicit, not only can the company leverage the information it can also harness the knowledge of all its employees.
And by having everything time stamped, everyone knows who should get the credit for great new ideas or helpful information.
8 Apr
I figure that I may be getting some traffic from the Huffington Post article so an introduction.
I’ve been working in the field of biotechnology since the early 80s, spending 16 years as a researcher at Immunex, the premier biotech in the Seattle area until it was bought by Amgen. It was an incredible crucible of top-notch researchers working with little money to find cures for important diseases. There were, I believe, less than 50 employees when I started and several thousand when I left. So I had first hand knowledge of many of the needs of a small biotech as it grew. I was a small part in the development of a biologic that changed people’s lives – ENBREL.
I left Immunex when Amgen finalized the merger and spent some time thinking about what to do next. Luckily Immunex stock options, which were given to all Immunex employees when I started, provided some economic buffer. I worked with the Washington Biotechnology and Biomedical Association on several projects and helped form a philanthropic organization called the Sustainable Path Foundation, where I am still a Board member.
I started a blog called A Man With a PhD, something I continue to this day, as well as a science-based blog called Living Code for Corante, that Forbes picked as the 3rd best Medical blog in 2003.
In 2004, I became the third employee of a startup biotechnology company called Etubics. As VP in charge of Research, I did everything from ordering lab equipment, growing cells, negotiating contracts and having to fly cross country to talk with suppliers. All while trying to raise money so we could have a hope of producing the vaccines that I believe can change the world.
So I got to see firsthand and at the highest levels, what it takes to start and run a company. I left last year as the company was entering a new phase, where clinical development and manufacturing were at the forefront and research was on the back burner. Not only were these areas I did not have a lot of expertise or interest, but I also was pretty well burned out. The stress of a small company is enormous, particularly in an industry where it takes over 15 years for a therapeutic to get from the research lab to the patient.
I left to pursue one of my real passions – how to understand why Immunex was such a powerhouse of research, why it is was one of the few biotech companies started in the 80s to produce a blockbuster drugs, along with several other good drugs, and whether this could be replicated.
That is what SpreadingScience is about – how to create organizations that are resilient to change, that can adapt in ways that increase the successful outcomes need. You can read some of the material or follow my blog to get an idea of how I am accomplishing this.
8 Apr
I expect some traffic from people following the Huffington Post article about Peter Rubin.
I always get a few butterflies in my stomach when I talk with a reporter who contacts me out of the blue. As with most things, trust is important. Also, I have a tendency to babble a lot on the phone, especially when talking extemporaneously, so I always worry if I will say something that does not exactly fit what I really mean. I hope I did not sound like too much of a Pollyanna.
I think Arthur did a reasonable job, particularly since he was talking with me for the first time and having to deal with my speech patterns.
The point I had is that I’m torn because there are vitally important reasons for some companies to need the expertise of some people so I do not want to prevent access to their expertise. But I also do not ant to see people using their position, particularly if it is a tax=payer supported one, to simply enrich themselves.
How to remove the latter without harming the former?
One big point I made to Arthur Delaney, who was the reporter that called, was that openness and transparency are a huge part of solving what is a difficult problem. Shining a light into this process makes it much less likely that people will game the system. Not impossible but less likely.
It seems to me that much of the misbehavior that many people partake in comes from the fact that they can carry out this bad behavior, and escape its consequences, because is happens in the dark, behind the scenes.
Most people – not all, I’m not that much of an idealist – may modify their misbehavior if they know that others can see it. And if they know that there will be consequences if they do misbehave.
There are lots of important, legitimate reasons for organizations to need the expertise of a range of people who have worked in government or for a company or for an NGO. To be successful, specialized expertise is sometimes needed. This expertise can be critical, particularly for small companies.
We need to make sure that those types of interactions are not harmed.
Real openness should not harm them. At least I hope not.
2 Apr
by stevoarnold
Alan Mulally — Making Ford a Model for the Future
[Via HarvardBusiness.org]
Almost exactly a year ago, I wrote an article about why Ford has the potential to become a company of the future. It had just come off reporting a $14.6 billion loss for 2008, its fourth losing year in a row.
One year later, Ford reported a profit of $2.7 billion. Yesterday the company reported March sales up 40 percent. GM, by contrast, was up 22 per cent, and Chrysler was down 8.3 per cent.
There are many reasons Ford has achieved such an extraordinary turnaround since Alan Mulally took over as CEO in 2006. After observing him in action, talking with him and spending time with his senior team, I’m convinced Mulally is taking an old-school industrial company and turning it into a model of how a modern company ought to be run.
[More]
Perhaps because Mulally is an engineer who actually built things at Boeing, rather than just a sales/marketing MBA, he has a firm understanding of how to get people to do creative things, even at an automobile manufacturer.
Innovation, and the creativity that drives it, does not come from short term metrics and 9-5 mentalities. Mulally had a huge influence on Boeing’s success against Airbus and is now doing something similar with Ford.
I wrote about some of these approaches before. It looks like Mulally has continued on this path.
Some we have heard before. ‘Rally around a mission.’ ‘Long-term strategic planning.’ ‘Be fearless.’
All great aphorisms but execution is what makes them work. Observe how he creates a culture of truth-telling and transparency:
Finally, Mulally has created a culture in which telling the truth, however painful it may be, gets rewarded. Every Thursday morning, he presides over what he calls a “Business Plan Review.” The heads of Ford’s four profit centers around the world and its 12 functional gather to report on how well they’re meeting their targets and on any problems they’re having. They’re all in together.
To broaden transparency, Mulally invites outside guests to sit in on the meeting each week. The day I was there, one Ford executive described a significant shortfall on a key projection. No one cringed, including Mulally, and the executive calmly outlined his suggested solutions. Then he invited others to share their ideas.
Not only does he have everyone in it together and makes sure his own approach of finding solutions to problems, not blame, but he includes outsiders with no ax to grind or domain to defend. These observers provide a perspective that keeps the focus on finding answers.
And I bet they often ask naive questions that can sometimes explode into creative ideas.
I think that they have a great chance to adapt to the changing markets in ways others can not.
16 Mar
by Paul Mannix
Brazilian hooker-john hookups used for network analysis
[Via Ars Technica]
Modern communication networks, such as cell phone systems and the Internet, have provided researchers with the opportunity to study human associations and movement on a much greater scale than previously possible. Almost all of the papers that describe this sort of network analysis notes that it could have real world applications, since existing and emerging disease threats can spread through social and transit networks. A paper that will be released later this week by PNAS, however, skips the whole “this may be a useful model” aspect, and goes straight to a network in which diseases actually do spread: prostitutes and their clients.
Although organized prostitution is apparently illegal in Brazil, there are no laws against receiving payment for sex, making it possible for sex workers to freelance. Like everything else these days, that trade has found its way onto the Internet, and some enterprising Brazilians created an ad-supported public forum for individuals on both sides of the transaction. The forum is heavily moderated to keep it strictly on-topic: sellers (aka prostitutes) can advertise their business, and those that partake can rate the experience, as well as provide some information about the precise services rendered (the focus was strictly on heterosexual prostitution in this system).
[More]
Using the data generated by Web 2.0 technologies these researchers have been able to garner a lot of insight into a very large social network that has existed for some time.
This looks like it will be a pretty interesting article – Information dynamics shape the sexual networks of Internet-mediated prostitution. And you can download it for free.
These online forums map very well with the correlated social networks, providing a nice insight into how the networks are set up and how something like diseases might progress through the network.
It is also a network that is highly optimized to move information around – who is the best for doing whatever at whichever price. It is also a very large network, so they were able to identify some other interesting characteristics.
For example, social networks also alter over time. Because they had 6 years worth of data, the researchers could examine how the contacts changed over time. They found that there were still very large connected networks at all times, with a minimum of 71% of the people being connected in the network.
There were over 10,000 buyers and about 6600 sellers. The average number of jumps between buyers was about 5.8 (those 6 degrees of separation) while it was smaller for sellers (about 4.9). Also interestingly, was the high number of what are called four-cycles – a set of connections that end where they start. These are normally described as a mutual friend introducing two people, this creating a triangle. This seems to make sense to me – someone who has found a great prostitute telling his friends, for example.
Another interesting aspect of the network, and one that has implications for disease spread, is that it was slightly disassortative. In a highly assortative network, highly connected members also tend to connect to each other. In a disassortative network, highly connected members tend to connect to less highly connected members.
The data suggest that for this network the most active buyers, those with the most connections to prostitutes, tended to connect to prostitutes that were less active in the network (i.e. fewer connections). And the most popular sex workers tended to connect to buyers that were not actively seeking out other prostitutes.
This actually creates a network where disease is not likely to arise but when it does, it could spread to a larger part of the network.
Another intriguing observation they made is that on a log-log plot, the number of sex workers and buyers increases linearly as the size of the city increases. In many things (such as wealth or information workers), the trend is greater than linear because larger cities provide greater benefits. Linear scaling falls for things that are usually necessities, such as water or power.
Normally, prostitution requires face-to-face interactions, so being in a big city, with its increasing large social networks, makes it easier to find one. And thus harder to find one in a small town. But, the online form removes that need and now small towns can do just as well as large towns, bringing prostitution down to the level of human necessities.
Pretty nice examination of a somewhat specialized human social network, one that could only really be studied because of Web 2.0 technologies.
12 Mar
So, I’m driving to the nearby Barnes and Noble to use their Wifi and get some work done. Plus I get a discount on their coffee. I get a voicemail on my iPhone from my Mom saying she hopes I’m not in downtown Seattle, that it looks like a real mess.
Not having a clue to what she was talking about, I checked Google News. I found a couple of articles like this one, about a man wandering around near the Courthouse with some sort of device on his arm. The police has him in custody and were examining the device.
Then I ran across this article which quoted a Police tweet about the incident:
In a tweet, Seattle police said, “Adult male in 300 block of James has made general threats against persons and property. He has taped an unknown device to his left hand.”
Whoa. I had not thought about that at all. You can follow the whole incident on their Twitter page! Here is a picture of the description so far:

Jeez. They have a picture of the device online already! Who would have really thought 5 years ago that information about something like this could not only be readily available but that organizations, such as the police, would be on the front lines of providing it. we no longer need to wait for the evening newscast or the paper the next day to get informed.
And as I finish this, the Twitter feed states that the downtown streets have been reopened.