{"id":149,"date":"2008-04-28T06:33:46","date_gmt":"2008-04-28T14:33:46","guid":{"rendered":"http:\/\/www.spreadingscience.com\/2008\/04\/28\/getting-good-bloggers\/"},"modified":"2008-04-28T06:52:11","modified_gmt":"2008-04-28T14:52:11","slug":"getting-good-bloggers","status":"publish","type":"post","link":"https:\/\/www.spreadingscience.com\/2008\/04\/28\/getting-good-bloggers\/","title":{"rendered":"Getting good bloggers"},"content":{"rendered":"

\"bee\" by <\/em><\/span>aussiegall<\/a><\/em><\/strong><\/span>
\nBuilding Your Blogging Corps<\/a>:
\n[Via A Journey In Social Media<\/a>]<\/p>\n

Most of these posts have been around how we’re rolling out the platform, getting communities to form, justifying, and so on.<\/p>\n

And, as I was thinking about things the other day, I realized I hadn’t exposed all of you to another major theme of what we’ve been working on — building a corps of proficient, outside-the-firewall bloggers doing so on behalf of the corporation.<\/p>\n

And, once again, I think we’ve hit upon a pretty good approach — one that I don’t see being employed too much by other companies.<\/p>\n

So — let me share.<\/em>
\n[More<\/a>]<\/p><\/blockquote>\n

And what he shares is very valuable. One of the key points is that good bloggers are not picked by the organization. They pick themselves. The key to having a group of excellent bloggers is to find those people who are excited by the approach and getting them onboard.<\/em><\/p>\n

He also makes the point that the fear of bad things happening is overblown in his experience, particularly when compared to the good things that happen. The best approach may be to set a few guidelines and let the group work it out. <\/em><\/p>\n

Most people are self-regulating here because it is open and people can see what they write. A light touch by the corporation seems to work best.<\/em><\/p>\n

Another novel idea is to use in-house blogging as a sandbox to allow people to learn how to become better bloggers before giving them the opportunity to blog externally. They can learn without having the pressure of millions of people possibly reading them. They can get useful and focussed feedback this way.
\n<\/em><\/p>\n

Then there is this point, something I have also heard and makes absolute sense:
\n<\/em><\/p>\n

The other view is at the individual level: everyone who’s blogging for the company will say — unequivocally — that it’s helped them dramatically in their careers.<\/p>\n

Everyone knows who they are. Their points of view are widely known and acknowledged. They find that the practice of blogging not only makes them better communicators, but they have far more to say than before.<\/p>\n

It’s that Big Career Promotion you do for yourself …<\/p><\/blockquote>\n

Many people do things to help that are invisible. Answering someone’s question or pointing someone in the right direction may have a huge impact but is often not recognized by the organization. But a blog is pretty public and the help provided by it is much easier to document. It really can be a Win-Win for everyone involved.<\/em><\/p>\n

<\/p>\n

Technorati Tags: Social media<\/a>, Web 2.0<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

by aussiegall Building Your Blogging Corps: [Via A Journey In Social Media] Most of these posts have been around how we’re rolling out the platform, getting communities to form, justifying, and so on. And, as I was thinking about things the other day, I realized I hadn’t exposed all of you to another major theme … Continue reading Getting good bloggers<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[4],"tags":[],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pe2yp-2p","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":130,"url":"https:\/\/www.spreadingscience.com\/2008\/04\/23\/web-20-expo-community-building\/","url_meta":{"origin":149,"position":0},"title":"Web 2.0 Expo: Community Building","date":"April 23, 2008","format":false,"excerpt":"by David Wilmot [Semi-live blogging. I am uploading this after the talk from the Blogger's lounge. I've tried to correct spelling but grammar may be a little lacking. I wanted to keep the immediacy.] No power cords so I will have to post this later. This could be a good\u2026","rel":"","context":"In "Web 2.0"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.spreadingscience.com\/wp-content\/uploads\/2008\/04\/building-sunrise.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":357,"url":"https:\/\/www.spreadingscience.com\/2008\/09\/03\/blogging-on-research\/","url_meta":{"origin":149,"position":1},"title":"Blogging on research","date":"September 3, 2008","format":false,"excerpt":"by fdecomite More on bloggers and OA: [Via Open Access News] Bora Zivkovic, ResearchBlogging.org, v.2.0, A Blog Around the Clock, August 29, 2008. ... [W]e took a little look [at the new release of ResearchBlogging.org] at the PLoS HQ and noticed that out of 87 pages of 'all results' there\u2026","rel":"","context":"In "Science"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.spreadingscience.com\/wp-content\/uploads\/2008\/09\/sand.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":669,"url":"https:\/\/www.spreadingscience.com\/2010\/07\/23\/its-late-and-im-rambling-about-scienceblogs\/","url_meta":{"origin":149,"position":2},"title":"Its late and I'm rambling about Scienceblogs","date":"July 23, 2010","format":false,"excerpt":"I continue to have some discussions in comments of my Scienceblogs post that results in a treatise on my part. Greg Laden is the most recent victim of my verbosity \u2013 he has a great blog. And, as with the previous reply to David Croty, I've decided to put it\u2026","rel":"","context":"In "Knowledge Creation"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":394,"url":"https:\/\/www.spreadingscience.com\/2008\/10\/03\/comments-are-a-conversation\/","url_meta":{"origin":149,"position":3},"title":"Comments are a conversation","date":"October 3, 2008","format":false,"excerpt":"by cliff1066 Backtype: Another Listening Tool - Who's Talking About You In The Blog Comments?: [Via Beth's Blog: How Nonprofits Can Use Social Media] Dan Schwabel's 5 Free Tools For Reputation Management introduced me to a new listening tool, backtype. It solves the problem of monitoring blog comments where people\u2026","rel":"","context":"In "Web 2.0"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.spreadingscience.com\/wp-content\/uploads\/2008\/10\/conversation.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":668,"url":"https:\/\/www.spreadingscience.com\/2010\/07\/22\/creating-a-sustainable-community-at-scienceblogs\/","url_meta":{"origin":149,"position":4},"title":"Creating a sustainable community at Scienceblogs","date":"July 22, 2010","format":false,"excerpt":"by D'Arcy Norman I wrote this in response to a comment left by David Croty \u2013 who is one of the guys at the great site, The Scholarly Kitchen \u2013 at my previous post on the blowup at Scienceblogs. The inherent problem is that the best interests of the company\u2026","rel":"","context":"In "Science"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.spreadingscience.com\/wp-content\/uploads\/2010\/07\/201007221557.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":143,"url":"https:\/\/www.spreadingscience.com\/2008\/04\/24\/beginning-of-2nd-day-of-web-20\/","url_meta":{"origin":149,"position":5},"title":"Beginning of 2nd day of Web 2.0","date":"April 24, 2008","format":false,"excerpt":"Made it through this morning's keynotes. I did not take any notes. Saving my power. Keynotes are better for inspiring than for new information.So I'm up in the blogger's lounge, eating a bagel, drinking some coffee and talking with other people about why there is a yoga instructor in a\u2026","rel":"","context":"In "Web 2.0"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/posts\/149"}],"collection":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/comments?post=149"}],"version-history":[{"count":0,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/posts\/149\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/media?parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/categories?post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/tags?post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}