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	<link>http://www.spreadingscience.com</link>
	<description>Science 2.0 and beyond</description>
	<pubDate>Thu, 03 Jul 2008 22:14:29 +0000</pubDate>
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			<item>
		<title>Scientific commuity building</title>
		<link>http://www.spreadingscience.com/2008/07/03/scientific-commuity-building/</link>
		<comments>http://www.spreadingscience.com/2008/07/03/scientific-commuity-building/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 21:28:48 +0000</pubDate>
		<dc:creator>richard</dc:creator>
		
		<category><![CDATA[Knowledge Creation]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.spreadingscience.com/?p=265</guid>
		<description><![CDATA[ by &#8230;&#8224;&#8710;&#8224;&#161;&#8710;&#181;&#8710; &#63743;
Building scientific communities:
[Via business&#124;bytes&#124;genes&#124;molecules]
Here is an interesting point that should be discussed more, especially with scientific community building (my bolding).

I will start with something I have quoted all too often
Data finds data, then people find people

That quote by Jon Udell, channeling Jeff Jonas is one that, to me at least, defines what [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.spreadingscience.com/wp-content/uploads/2008/07/sand.jpg" height="200" width="265" border="0" hspace="4" vspace="1" alt="sand" title="sand" /> <span style="font-family:Arial;color:#666666;font-size:0.9em;"><em>by </em></span><span style="font-family:Arial;font-size:11pt;"><strong><em><a href="http://www.flickr.com/photos/tatianasapateiro/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.flickr.com');">&#8230;&#8224;&#8710;&#8224;&#161;&#8710;&#181;&#8710; </a></em></strong></span><span style="font-family:serif;font-size:0.9em;"><strong><a href="http://www.flickr.com/photos/tatianasapateiro/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.flickr.com');">&#63743;</a></strong></span><br />
<a href="http://mndoci.com/blog/2008/06/29/building-scientific-communities/" onclick="javascript:pageTracker._trackPageview('/outbound/article/mndoci.com');">Building scientific communities</a>:<br />
[Via <a href="http://mndoci.com/blog" onclick="javascript:pageTracker._trackPageview('/outbound/article/mndoci.com');">business|bytes|genes|molecules</a>]<br />
<em>Here is an interesting point that should be discussed more, especially with scientific community building (my bolding).<br />
</em><br />
<blockquote>I will start with something I have quoted all too often</p>
<p><strong>Data finds data, then people find people<br />
</strong><br />
That quote by <a href="http://blog.jonudell.net/2007/07/02/data-finds-data-then-people-find-people/" onclick="javascript:pageTracker._trackPageview('/outbound/article/blog.jonudell.net');" title="Data finds data, then people find people &#171; Jon Udell">Jon Udell</a>, channeling <a href="http://jeffjonas.typepad.com/jeff_jonas/" onclick="javascript:pageTracker._trackPageview('/outbound/article/jeffjonas.typepad.com');" title="Jeff Jonas">Jeff Jonas</a> is one that, to me at least, defines what the modern web is all about.  Too many people tend to put the people first, but in the end without common data to commune around, there can be no communities. </p></blockquote>
<p><em>A community needs a purpose to exist, a reason to come together. Some communities arise because of similar political or gardening interests. Most research communities come together for one major reason - to deal with data.</p>
<p>Now data simply exists, like grains of sand. It requires human interaction to gain context and become information. In social settings, this information can be transformed into the knowledge that allows a decision to be made, decisions such as &#8216;I need to redo the experiment&#8217; or &#8216;I can now publish.&#8217;</p>
<p>It used to be possible for a single researcher, or a small number, to examine a single handful of sand in order to generate information needed to answer scientific questions. Now we have to examine an entire beach or even an entire coastline. A much larger group of people must now be brought together to provide context for this data in any reasonable timeframe. </p>
<p>However, standard approaches are too slow and cumbersome. When </em><em><a href="http://www.spreadingscience.com/2008/07/02/two-a-day/" >one group</a></em><em> can add 45 billion bases of DNA sequence to the databases a week, the solution cycle has to be shortened.<br />
</em><br />
<blockquote>Science is an intellectual pursuit, whether it is formal academic science or just casual common interest.  That&#8217;s where all the tools available today come into the picture.  The data has always been there.  Whether at the backend, or at the front end, we can think about how to get everything together, but being able to <em>discovery</em> and find some <em>utility</em> is very important. One of the reasons the informatics community seems to thrive online, apart from inherent curiosity and interest in such matters, is that we have a general set of interests to talk about, from programming languages, to tools to methods, to just whining about the fact that we spend too much time data munging.  Successful life science communities need that common ground.  In a blog post, <a href="http://chem-bla-ics.blogspot.com/2008/06/cdk-community-developers-members-and.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/chem-bla-ics.blogspot.com');" title="chem-bla-ics: The CDK Community: Developers, Members, and Users">Egon</a> talks about <a href="http://www.jmol.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.jmol.org');" title="Jmol: an open-source Java viewer for chemical structures in 3D">JMOL</a> and <a href="http://cdk.sf.net/" onclick="javascript:pageTracker._trackPageview('/outbound/article/cdk.sf.net');">CDK</a>.  Why would I participate in the <a href="http://cdk.sourceforge.net/" onclick="javascript:pageTracker._trackPageview('/outbound/article/cdk.sourceforge.net');" title="Chemistry Development Kit" class="zem_slink" rel="homepage">CDK</a> community, or the JMOL one?  Cause I have some interest in using or modifying JMOL, or finding out more about the CDK toolkit and perhaps using it. Successful communities are the ones that can take this mutual interest around the <em>data</em> and bring together the <em>people</em>.</p></blockquote>
<p><em>Part of what is being discussed here is a common language and interest that allows rapid interactions amongst a group. In some ways, this is not different than a bunch of people coalescing around a cult TV show and forming a community. A difference is that the latter is a way to transform information that has purely entertainment value.</p>
<p>The researchers are actually trying to get their work done. What Web 2.0 approaches do is permit scientists to come together in virtual ad hoc communities to examine large amounts of data and help transform that into knowledge. Instead of one handful at a time, buckets and truckloads of sand can be examined at one time, with a degree of intensity impossible for a small group.</p>
<p>The size and depth of these ad hoc communities, as well as their longevity, will depend on the size of the beach, just how much data must be examined. But I guarantee that there will always be more data to examine, even after publication.</em></p>
<blockquote><p>So my advice to anyone building a scientific community (the one that jumped out at me during the workshop was the <a href="http://www.ecolicommunity.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.ecolicommunity.org');" title="EcoliHub - Home">EcoliHub</a>) is to think about what the underlying data that could bring together people is first.  <em>Data</em> here is used in a general sense.  Not just scientific raw data, but information and interests as well.  Then trying and figure out what the goals are that will make these people come together around the data and then figure out what the best mechanism for that might be.  Don&#8217;t put the cart before the horse.  In most such cases, you need a critical mass to make a community successful, to truly benefit from the <a href="http://www.amazon.com/Wealth-Networks-Production-Transforms-Markets/dp/0300125771" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.amazon.com');" title="Amazon.com: The Wealth of Networks: How Social Production Transforms Markets and Freedom: Yochai Benkler: Books">wealth of networks</a>.  In science that&#8217;s often hard, so any misstep in step 1, will usually end up in a community that has little or no traction.</p></blockquote>
<p><em>EcoliHub is a great example of a website in the wild that is supported almost entirely in an Open Source fashion. This is a nice way to create a very strong community focussed on a single, rich topic. On the wide open Internet, though, it may be harder for smaller communities to come into existence, simply because of how hard it might be for the individual members of the community to find one another.</p>
<p>But there are other processes allowing other communities to come together with smaller goals and more focussed needs. The decoupling of time and space seen with Web 2.0 approaches, frees these groups from having to wait until the participants can occupy the same space at the same time. These group can examine a large amount of data rapidly and move on. There is not the need to assure the community that it will be around for a long time. </p>
<p>This is the sort of community that may be more likely to come into existence inside an organization. There are other pressures that drive the creation of these types of groups than simply a desire to talk with people of similar interests about some data.</p>
<p>A grant deadline for example.</em><br />
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		<title>Two a day</title>
		<link>http://www.spreadingscience.com/2008/07/02/two-a-day/</link>
		<comments>http://www.spreadingscience.com/2008/07/02/two-a-day/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 15:45:54 +0000</pubDate>
		<dc:creator>richard</dc:creator>
		
		<category><![CDATA[Science]]></category>

		<guid isPermaLink="false">http://www.spreadingscience.com/?p=263</guid>
		<description><![CDATA[ by oskay
15 human genomes each week:
[Via Eureka! Science News - Popular science news]
The Wellcome Trust Sanger Institute has sequenced the equivalent of 300 human genomes in just over six months. The Institute has just reached the staggering total of 1,000,000,000,000 letters of genetic code that will be read by researchers worldwide, helping them to [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.spreadingscience.com/wp-content/uploads/2008/07/platters.jpg" height="200" width="266" border="0" hspace="4" vspace="1" alt="hard drive platters" title="hard drive platters" /> <span style="font-family:Arial;color:#666666;font-size:0.9em;"><em>by </em></span><span style="font-family:Arial;font-size:0.9em;"><strong><em><a href="http://www.flickr.com/photos/oskay/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.flickr.com');">oskay</a></em></strong></span><br />
<a href="http://feeds.esciencenews.com/~r/eScienceNews/popular/~3/324442818/15.human.genomes.each.week" onclick="javascript:pageTracker._trackPageview('/outbound/article/feeds.esciencenews.com');">15 human genomes each week</a>:<br />
[Via <a href="http://esciencenews.com" onclick="javascript:pageTracker._trackPageview('/outbound/article/esciencenews.com');">Eureka! Science News - Popular science news</a>]</p>
<blockquote><p>The Wellcome Trust Sanger Institute has sequenced the equivalent of 300 human genomes in just over six months. The Institute has just reached the staggering total of 1,000,000,000,000 letters of genetic code that will be read by researchers worldwide, helping them to understand the role of genes in health and disease. Scientists will be able to answer questions unthinkable even a few years ago and human medical genetics will be transformed.<br />
[<a href="http://esciencenews.com/articles/2008/07/01/15.human.genomes.each.week" onclick="javascript:pageTracker._trackPageview('/outbound/article/esciencenews.com');">More</a>]</p></blockquote>
<p><em>Some of this is part of the </em><em><a href="http://www.1000genomes.org/page.php?page=home" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.1000genomes.org');">1000 Genomes Project</a></em><em>, an effort to sequence that many human genomes. This will allow us to gain a tremendous amount of insight into just what it is that makes each of us different or the same.</p>
<p>All this PR really states is that they are now capable of sequencing about 45 billion base pairs of DNA a day. They are not directly applying all of that capability to the human genome. While they, or someone, possibly could, the groups involved with 1000 genomes will take a more statistical approach to </em><em><a href="http://esciencenews.com/articles/2008/07/01/15.human.genomes.each.week" onclick="javascript:pageTracker._trackPageview('/outbound/article/esciencenews.com');">speed things up and lower costs</a></em><em>.</p>
<p></em><em><a href="http://www.genome.gov/26524516" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.genome.gov');">It starts with</a></em><em> in depth sequencing of a couple of nuclear families (about 6 people). This will be high resolution sequencing equivalent to 20 passes of the entire genome of each. This level of redundancy will help edit out any sequencing errors from the techniques themselves. All these approaches will help the researchers get a better handle on the most optimal processes to use.</em><em></p>
<p>The second step will look at 180 genomes but with only 2 sequencing passes. The high level sequence from the first step will serve as a template for the next 180. The goal here is to be able to rapidly identify sequence variation, not necessarily to make sure every nucleotide is sequenced. It is hoped that the detail learned from step 1 will allow them to be able to infer similar detail here without having to essentially re-sequence the same DNA another 18 times.</p>
<p>Once they have these approaches worked out, and have an idea of the level of genetic variation expected to be seen, they will examine just the cgene oding regions of about 1000  people. This will inform them of how best to proceed to get a more detailed map of an individual&#8217;s genome.</p>
<p>This is because the actual differences expected to be found among any two humans&#8217; DNA sequences is expected to be quite low. So they want to identify processes that will highlight these differences as rapidly and effectively as possible.</p>
<p>They were hoping to be sequencing the equivalent of 2 human genomes a day and they are not too far off of that mark. At the end of this study, they will have sequenced and deposited into databases 6 trillion bases (a 6 followed by 12 zeroes). In December 2007, </em><em><a href="http://www.ncbi.nlm.nih.gov/Genbank/index.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.ncbi.nlm.nih.gov');">GenBank</a></em><em>, the largest American database had a total of  84 billion bases (84 followed by 9 zeroes) that took 25 years to produce. </p>
<p>So this effort will add over 60 times as much DNA sequence to databases as have already been deposited! It plans to to this in only 2 years. The databases, and the tools to examine them, will have to adapt to this huge influx of data.</p>
<p>And, more importantly, the scientists doing the examining will have to appreciate the sheer size of this. It took 13 years to complete the </em><em><a href="http://www.ornl.gov/sci/techresources/Human_Genome/home.shtml" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.ornl.gov');">Human Genome Project</a></em><em>. Now, 5 years after that project was completed, we can potentially sequence a single human genome in half a day. </p>
<p></em><em>The NIH had projected that technology will support sequencing a single human genome in 1 day for under $1000 in 4 years or so. The members of 1000 genomes are hoping to be able to accomplish their work for $30-50,000 per genome. So, the NIH projection may not be too far off.</p>
<p>But what will the databases look like that store and manipulate this huge amount of data? The Sanger Institute is generating 50 Terabytes of data a week, according to the PR.</p>
<p>Maybe I should invest in data storage companies.</em><br />
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		<title>Using other scientific disciplines</title>
		<link>http://www.spreadingscience.com/2008/07/01/using-other-scientific-disciplines/</link>
		<comments>http://www.spreadingscience.com/2008/07/01/using-other-scientific-disciplines/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 15:21:04 +0000</pubDate>
		<dc:creator>richard</dc:creator>
		
		<category><![CDATA[Open Access]]></category>

		<guid isPermaLink="false">http://www.spreadingscience.com/?p=261</guid>
		<description><![CDATA[ by SantaRosa OLD SKOOL
Three Thoughts on Interdisciplinary Research:
[Via Michael Jubb's blog]
Comments on Michael&#8217;s three thoughts following some meetings he has attended recently:

The first was a suggestion, perhaps a hypothesis, that interdisciplinary research will lead (has led?) to an increase in researchers’ interest in open access. The thought here is that researchers in some disciplines [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.spreadingscience.com/wp-content/uploads/2008/07/fern.jpg" height="200" width="182" border="0" hspace="4" vspace="1" alt="fractal fern" title="fractal fern" /> <span style="font-family:Arial;color:#666666;font-size:0.9em;"><em>by </em></span><span style="font-family:Arial;font-size:0.9em;"><strong><em><a href="http://www.flickr.com/photos/santarosa/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.flickr.com');">SantaRosa OLD SKOOL</a></em></strong></span><br />
<a href="http://www.rin.ac.uk/node/407" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.rin.ac.uk');">Three Thoughts on Interdisciplinary Research</a>:<br />
[Via <a href="http://www.rin.ac.uk/blog/6" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.rin.ac.uk');">Michael Jubb's blog</a>]<br />
<em>Comments on Michael&#8217;s three thoughts following some meetings he has attended recently:<br />
</em></p>
<blockquote><p>The first was a suggestion, perhaps a hypothesis, that interdisciplinary research will lead (has led?) to an increase in researchers’ interest in open access. The thought here is that researchers in some disciplines (notably some areas of the biosciences) are more inclined to adopt some form of open access in publishing their work; and that as researchers from other disciplines less inclined to open access join with, say, bioscientists in their research, they will be introduced to open access ways of thought. It seems a plausible hypothesis, and one that could fairly easily be tested. Does interdisciplinary research feature particularly prominently in OA journals, or in the contents of repositories?</p></blockquote>
<p><em>I think part of this is that working in a interdisciplinary fashion fosters openness. That is, such researchers are often working in and relying on access to scientific disciplines other than the one that the researcher was trained in.  If they can not access research from a discipline, they will not really be able to work in that discipline.</p>
<p>It would seem likely that collaborative efforts would most easily flow to those areas that foster open communication with collaborators. Hard to be multidisciplinary it there is not open collaboration with others.Thus open access becomes part of the culture of multidisciplinary research.</em></p>
<blockquote><p>The second thought comes from a presentation by <a href="http://web.utk.edu/~tenopir" onclick="javascript:pageTracker._trackPageview('/outbound/article/web.utk.edu');">Carol Tenopir</a> of the findings of the latest Tenopir and King reader surveys. One of the interesting findings is that interdisciplinary researchers are more likely than other researchers to follow citation links as their means of getting access to journal articles; and that the latest article they have read is more likely to be in digital, as distinct from print, format. Why that should be is perhaps worth some investigation.</p></blockquote>
<p><em>Online is all about finding information quickly, incorporating it into the local community and then using it to create knowledge to make decisions. Rapid analysis followed by community synthesis.  The collaborative cycle cranks much faster when online tools and Web 2.0 approaches are used. This allows multidisciplinary efforts to be launched that would be virtually impossible without these tools. This pace of collaboration can not be as rapidly sustained using paper means.</em></p>
<blockquote><p>The third thought comes from a presentation by Mayur Amin of <a href="http://www.elsevier.com/wps/find/homepage.cws_home" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.elsevier.com');">Elsevier</a> about surveys of usage of journals in Science Direct. One of the interesting findings here is that while for researchers in physics and maths, 70% or more of usage is of journals within the discipline, for researchers in other disciplines, such including chemistry and environmental sciences, usage of journals within the discipline is at less than half that level. This may of course be an effect of the way in which Elsevier classify the journals. But it is at least open to the suggestion that researchers in some disciplines are more inclined to read beyond their own discipline. Is this evidence that some disciplines are more interdisciplinary than others? Is this something worth investigating?</p></blockquote>
<p><em>One hypothesis is based on the </em><em><a href="http://en.wikipedia.org/wiki/Hierarchy_of_Knowledge" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">hierarchy of science</a></em><em> and the natural world. Math as a discipline is the most abstract; it can exist without any real need to be part of any other discipline but almost every other discipline needs math. Physics then comes next. It needs math to describe itself but little else other than physics.</p>
<p>Then comes chemistry and biology. Each level down involves lesser abstraction and closer dealings with the natural world. Each requires more and more simple experimentation and observation. Physics has </em><em><a href="http://en.wikipedia.org/wiki/Thought_experiment" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">gedanken</a></em><em> experiments, which come close to the Greek ideal of not needing to do any experimentation. Math needs no experiments at all and can be done simply in one&#8217;s head.</p>
<p>I&#8217;m stretching a point but to really understand biology, you need to at least be familiar with chemistry, with physics and with math (not necessarily comfortable since I often think some people go into biology because the math requirements in college are easier than for physics). Physics, though, does not really require a knowledge of chemistry or biology. So, perhaps, this need to understand other fields in order to be trained in biology instills a little more attraction to interdisciplinary approaches, as can be seen in the journal usage seen by Elsevier.</p>
<p>Or maybe it is just sampling error.</em><br />
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		<title>Ask a question. Fix a problem.</title>
		<link>http://www.spreadingscience.com/2008/06/30/ask-a-question/</link>
		<comments>http://www.spreadingscience.com/2008/06/30/ask-a-question/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 15:21:03 +0000</pubDate>
		<dc:creator>richard</dc:creator>
		
		<category><![CDATA[Web 2.0]]></category>

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		<description><![CDATA[ by *L*u*z*a*
How Do I Add FriendFeed Comments to My Blog:
[Via chrisbrogan.com]
Hey, smarter people: how do I add a FriendFeed comments module under my blog comments? I want to see all these great comments. Just found these several days later:

Man, so many great people saying great things, and I didn&#8217;t engage at all. : (
Not [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.spreadingscience.com/wp-content/uploads/2008/06/drop.jpg" height="200" width="354" border="0" hspace="4" vspace="1" alt="drop" title="drop" /> <span style="font-family:Arial;color:#666666;font-size:0.9em;"><em>by </em></span><span style="font-family:Arial;font-size:0.9em;"><strong><em><a href="http://www.flickr.com/photos/luchilu/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.flickr.com');">*L*u*z*a*</a></em></strong></span><br />
<a href="http://www.chrisbrogan.com/how-do-i-add-friendfeed-comments-to-my-blog/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.chrisbrogan.com');">How Do I Add FriendFeed Comments to My Blog</a>:<br />
[Via <a href="http://www.chrisbrogan.com" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.chrisbrogan.com');">chrisbrogan.com</a>]</p>
<blockquote><p>Hey, smarter people: how do I add a <a href="http://friendfeed.com" onclick="javascript:pageTracker._trackPageview('/outbound/article/friendfeed.com');">FriendFeed</a> comments module under my blog comments? I want to see all these great comments. Just found these several days later:</p>
<p><a href="http://www.flickr.com/photos/chrisbrogan/2617537227/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.flickr.com');" title="FriendFeed by Chris Brogan, on Flickr"><img src="http://farm4.static.flickr.com/3041/2617537227_3967c70827.jpg" width="400" height="252" alt="FriendFeed" /></a></p>
<p>Man, so many great people saying great things, and I didn&#8217;t engage at all. : (</p></blockquote>
<p><em>Not only is this blog entry a great example of how to start a conversation  (i.e. ask your community), the comments are a great example of how the conversation progresses. They provide a solution, naturally,  but there is also extensive debugging help to get it to work. Eventually, the creator of the needed plug-in arrives to help and ends up making his own software better.</p>
<p>So by asking for help, the community not only provided an answer to Chris, it helped troubleshoot and make the product even better. All in less than 24 hours. How is that for a development cycle!<br />
</em><br />
<!-- technorati tags start -->
<p style="text-align:right;font-size:10px;">Technorati Tags: <a href="http://www.technorati.com/tag/Social media" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.technorati.com');" rel="tag">Social media</a>, <a href="http://www.technorati.com/tag/Web 2.0" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.technorati.com');" rel="tag">Web 2.0</a></p>
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		<title>Ross is right</title>
		<link>http://www.spreadingscience.com/2008/06/30/ross-is-right/</link>
		<comments>http://www.spreadingscience.com/2008/06/30/ross-is-right/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 10:56:33 +0000</pubDate>
		<dc:creator>richard</dc:creator>
		
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.spreadingscience.com/2008/06/30/ross-is-right/</guid>
		<description><![CDATA[ by jeffpearce
Socialtext is Growing Up:
[Via Enterprise 2.0 Blog]
I had a great chat with Socialtext&#8217;s co-founder Ross Mayfield this week, and he highlighted a few interesting facts about wiki implementations. Notably, he says that wikis fail in the enterprise if they are imposed by IT, rather than by business groups. This is not surprising, but [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.spreadingscience.com/wp-content/uploads/2008/06/arches.jpg" height="198" width="132" border="0" hspace="4" vspace="1" alt="arches" title="arches" /> <span style="font-family:Arial;color:#666666;font-size:0.9em;"><em>by </em></span><span style="font-family:Arial;font-size:0.9em;"><strong><em><a href="http://www.flickr.com/photos/jeffpearce/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.flickr.com');">jeffpearce</a></em></strong></span><br />
<a href="http://www.enterprise2blog.com/?p=666" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.enterprise2blog.com');">Socialtext is Growing Up</a>:<br />
[Via <a href="http://www.enterprise2blog.com" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.enterprise2blog.com');">Enterprise 2.0 Blog</a>]</p>
<blockquote><p>I had a great chat with Socialtext&#8217;s co-founder Ross Mayfield this week, and he highlighted a few interesting facts about wiki implementations. Notably, he says that wikis fail in the enterprise if they are imposed by IT, rather than by business groups. This is not surprising, but it&#8217;s required the company to think hard about<br />
[<a href="http://www.enterprise2blog.com/?p=666" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.enterprise2blog.com');">More</a>]</p></blockquote>
<p><em>Ross is a smart guy. I met him several years ago at an </em><em><a href="http://alwayson.goingon.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/alwayson.goingon.com');">AlwaysOn</a></em><em> meeting at Stanford in 2003. Socialtext has been doing wiki&#8217;s from the beginning so they know some of the barriers that have to be surmounted.</p>
<p>And what he says applies not only to wikis but also to any Web 2.0 approach. The individuals have to see why it is worth their time to change their workflow. And the tools had better help them to that or the tools will languish.</em><br />
<!-- technorati tags start -->
<p style="text-align:right;font-size:10px;">Technorati Tags: <a href="http://www.technorati.com/tag/Web 2.0" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.technorati.com');" rel="tag">Web 2.0</a></p>
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		<title>Norms are changing</title>
		<link>http://www.spreadingscience.com/2008/06/29/norms-are-changing/</link>
		<comments>http://www.spreadingscience.com/2008/06/29/norms-are-changing/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 19:48:07 +0000</pubDate>
		<dc:creator>richard</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.spreadingscience.com/?p=257</guid>
		<description><![CDATA[ by TankGirlJones
Column on NIH and Harvard policies:
[Via Open Access News]
Karla Hahn, Two new policies widen the path to balanced copyright management: Developments on author rights, C&#38;RL News, July/August 2008.
A light bulb is going off that is casting the issue of author rights management into new relief. On January 11, 2008, the National Institutes of [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://amanwithaphd.files.wordpress.com/2008/06/coulms.jpg" border="0" alt="columns" hspace="4" vspace="1" width="176" height="200" /> <span style="font-size: 0.9em; font-family: Arial; color: #666666;"><em>by </em></span><span style="font-size: 0.9em; font-family: Arial;"><strong><em><a href="http://www.flickr.com/photos/91666946@N00/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.flickr.com');">TankGirlJones</a></em></strong></span><br />
<a href="http://feeds.feedburner.com/~r/earlham/dGCQ/~3/320814245/column-on-nih-and-harvard-policies.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/feeds.feedburner.com');">Column on NIH and Harvard policies</a>:<br />
[Via <a href="http://www.earlham.edu/~peters/fos/fosblog.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.earlham.edu');">Open Access News</a>]<br />
Karla Hahn, <a href="http://www.ala.org/ala/acrl/acrlpubs/crlnews/backissues2008/july_aug08/authorrights.cfm" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.ala.org');">Two new policies widen the path to balanced copyright management: Developments on author rights</a>, C&amp;RL News, July/August 2008.</p>
<blockquote><p>A light bulb is going off that is casting the issue of author rights management into new relief. On January 11, 2008, the National Institutes of Health (NIH) announced a revision of its Public Access Policy. Effective April 7, 2008, the agency requires investigators to deposit their articles stemming from NIH funding in the NIH online archive, PubMed Central. Librarians have been looking forward to such an announcement, especially since studies found that the voluntary version of the policy was achieving deposit rates of affected articles on the order of a few percentage points.</p></blockquote>
<p><em>Since we as taxpayers pay for this research, it should not be bound up behind access control. Now, because of the NIH&#8217;s revision, it won&#8217;t.</em></p>
<blockquote><p>With the article deposit requirement, researchers can no longer simply sign publication agreements without careful review and, in some cases, modification of the publisher’s proposed terms. While this may be perceived as a minor annoyance, it calls attention to the value of scholarly publications and the necessity to consider carefully whether an appropriate balance between author and publisher rights and needs is on offer.</p></blockquote>
<p><em>The norm in science has been to always quickly sign over copyright so that the paper could be published. This sometimes resulted in the absurd prospect that the author of a paper could not use his own data in slides, since he no more owned the copyright of it than any other random scientist. Now there is a little leverage for the author to retain some aspects of copyright.<br />
</em></p>
<blockquote><p>As institutions, as grantees, become responsible for ensuring that funded authors retain the rights they need to meet the NIH public Access Policy requirements, there is a new incentive for campus leaders to reconsider institutional policies and local practices relating to faculty copyrights as assets. &#8230;<br />
The February 2008 vote by the Harvard Faculty of Arts and Sciences to grant Harvard a limited license to make certain uses of their journal articles is another important indicator of an accelerating shift in attitudes about author rights management, and also reveals the value of taking an institutional approach to the issue. &#8230;</p></blockquote>
<p><em>Academic pressure is coming to bear on these policies and it will be interesting to see how it all plays out. In most instances, providing open access will be the better route but now the individual institutions will be responsible for providing the necessary infrastructure.</em></p>
<p><em>Perhaps something like </em><em><a href="http://highwire.stanford.edu/" onclick="javascript:pageTracker._trackPageview('/outbound/article/highwire.stanford.edu');">Highwire Press</a></em><em> will appear. Here , instead of each scientific association having to develop their own infrastructure, Highwire does it for many of them, greatly simplifying publishing for all. Highwire now has almost 2 million article published with free access. Perhaps something similar for institutional storage would be helpful.</em></p>
<blockquote><p>Norms are always more difficult to change than technologies. We are now witnessing a key shift in norms for sharing scholarly work that promises a giant step forward in leveraging the potential of network technologies and digital scholarship to advance research, teaching, policy development, professional practice, and technology transfer. &#8230;</p></blockquote>
<p><em>What scientists expect when they publish a paper is changing rapidly. What once took 6-9 months from submission to publication can now happen in weeks. Where once all rights had to be assigned to the publisher, now the authors can retain some for their own use.</em></p>
<p><em>What will the norms be like in five years?</em></p>
<p><!-- technorati tags start --></p>
<p style="text-align:right;font-size:10px;">Technorati Tags: <a rel="tag" href="http://www.technorati.com/tag/Government" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.technorati.com');">Government</a>, <a rel="tag" href="http://www.technorati.com/tag/Science" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.technorati.com');">Science</a>, <a rel="tag" href="http://www.technorati.com/tag/Web 2.0" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.technorati.com');">Web 2.0</a></p>
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		<title>Life scientists at Friendfeed</title>
		<link>http://www.spreadingscience.com/2008/06/27/life-scientists-at-friendfeed/</link>
		<comments>http://www.spreadingscience.com/2008/06/27/life-scientists-at-friendfeed/#comments</comments>
		<pubDate>Fri, 27 Jun 2008 17:58:57 +0000</pubDate>
		<dc:creator>richard</dc:creator>
		
		<category><![CDATA[Knowledge Creation]]></category>

		<category><![CDATA[Science]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.spreadingscience.com/?p=254</guid>
		<description><![CDATA[Life Sciences likes this: Friendfeed:
[Via OpenWetWare]

I&#8217;m going to assume that only those currently using FriendFeed will understand the self reference in the title but if you didn&#8217;t that&#8217;s OK. Just keep on reading, you&#8217;ll get it, eventually.
If you happen to be interested or work in the life sciences area I&#8217;d recommend you take a few [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://feeds.feedburner.com/~r/Openwetware/~3/312801529/" onclick="javascript:pageTracker._trackPageview('/outbound/article/feeds.feedburner.com');">Life Sciences likes this: Friendfeed</a>:<br />
[Via <a href="http://blog.openwetware.org/community" onclick="javascript:pageTracker._trackPageview('/outbound/article/blog.openwetware.org');">OpenWetWare</a>]</p>
<blockquote><p><img src="http://blog.openwetware.org/community/files/2008/06/friendfeed_logo.png" alt="FriendFeed" align="left" /><br />
I&#8217;m going to assume that only those currently using <a href="http://www.friendfeed.com" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.friendfeed.com');" title="FriendFeed">FriendFeed</a> will understand the self reference in the title but if you didn&#8217;t that&#8217;s OK. Just keep on reading, you&#8217;ll get it, <em>eventually</em>.</p>
<p>If you happen to be interested or work in the life sciences area I&#8217;d recommend you take a few minutes to read <a href="http://blog.openwetware.org/scienceintheopen" onclick="javascript:pageTracker._trackPageview('/outbound/article/blog.openwetware.org');" title="Science in the open">Cameron Neylon</a>&#8217;s <a href="http://blog.openwetware.org/scienceintheopen/2008/06/12/friendfeed-for-scientists-what-why-and-how/" onclick="javascript:pageTracker._trackPageview('/outbound/article/blog.openwetware.org');" title="What, why, and how?">great post about FriendFeed</a> and how it&#8217;s been embraced by the life sciences community.</p>
<p>I won&#8217;t go into the details of how <a href="http://pbeltrao.blogspot.com/2008/06/why-does-friendfeed-work.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/pbeltrao.blogspot.com');" title="Why does friendfeed work?">FriendFeed works</a>, but it&#8217;s been rapidly gaining momentum as a medium for groups of users to network and discuss each other&#8217;s shared content.</p>
<p>FriendFeed&#8217;s <a href="http://friendfeed.com/about/" onclick="javascript:pageTracker._trackPageview('/outbound/article/friendfeed.com');">about page</a> states:</p>
<p>FriendFeed enables you to keep up-to-date on the web pages, photos, videos and music that your friends and family are sharing. It offers a unique way to discover and discuss information among friends</p>
<p>The life sciences community has picked up on this great website like wildfire. A recently created <em>room</em> called <a href="http://friendfeed.com/rooms/the-life-scientists" onclick="javascript:pageTracker._trackPageview('/outbound/article/friendfeed.com');" title="The Life Scientists @ FriendFeed">The Life Scientists</a> grew in a very short period (a week?) from just a few active online colleagues to a whooping 100+ users.</p>
<p>FriendFeed rooms offer a way to share on-topic content and further discussion via comments. Commenting can be done on any shared items (yours or others). This has proven to be useful for rapid input and idea sharing amongst the room&#8217;s users.</p>
<p>Amongst the 100+ users of the <a href="http://friendfeed.com/rooms/the-life-scientists" onclick="javascript:pageTracker._trackPageview('/outbound/article/friendfeed.com');" title="The Life Scientists @ FriendFeed">Life Scientists</a> room, both <strong>Cameron</strong> from <a href="http://blog.openwetware.org/scienceintheopen" onclick="javascript:pageTracker._trackPageview('/outbound/article/blog.openwetware.org');" title="Science in the open">Science in the Open</a> and <strong>Pedro</strong> from <a href="http://pbeltrao.blogspot.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/pbeltrao.blogspot.com');" title="Public Rambling">Public Rambling</a> have found FriendFeed to <a href="http://blog.openwetware.org/scienceintheopen/2008/06/12/friendfeed-for-scientists-what-why-and-how/" onclick="javascript:pageTracker._trackPageview('/outbound/article/blog.openwetware.org');" title="What, why, and how?">be useful</a> and explain <a href="http://pbeltrao.blogspot.com/2008/06/why-does-friendfeed-work.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/pbeltrao.blogspot.com');" title="Why does friendfeed work?">why it works</a>. Both great reads.</p></blockquote>
<p><em>This is the sort of tool that can very rapidly connect researchers, in ways that Twitter or Facebook do not. Not only can links be put up rapidly but comments are there very fast. It allows one to ask questions, post answers. It is a lot like how the </em><em><a href="http://" onclick="javascript:pageTracker._trackPageview('/outbound/article/');">Bionet</a></em> <em>newsgroup, </em><em><a href="http://www.bio.net/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.bio.net');">which you can still access</a></em><em>, used to be back in the old days (i.e. 1993-95) when <a href="http://en.wikipedia.org/wiki/Newsgroup" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">Usenet</a> ruled the Internet.</p>
<p>This is the online equivalent of the water cooler where you can run into someone and strike up a conversation that could lead to innovative thinking. Only instead of two people having to occupy the same space at the same time, this approach decouples both, permitting a much wider circle of people to be involved.</em><br />
<!-- technorati tags start -->
<p style="text-align:right;font-size:10px;">Technorati Tags: <a href="http://www.technorati.com/tag/Knowledge Creation" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.technorati.com');" rel="tag">Knowledge Creation</a>, <a href="http://www.technorati.com/tag/Social media" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.technorati.com');" rel="tag">Social media</a>, <a href="http://www.technorati.com/tag/Web 2.0" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.technorati.com');" rel="tag">Web 2.0</a></p>
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		<title>Using our social networks</title>
		<link>http://www.spreadingscience.com/2008/06/25/using-our-social-networks/</link>
		<comments>http://www.spreadingscience.com/2008/06/25/using-our-social-networks/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 16:42:10 +0000</pubDate>
		<dc:creator>richard</dc:creator>
		
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.spreadingscience.com/?p=253</guid>
		<description><![CDATA[Effective Online Networking: Nurturing Relationships:
[Via Beth's Blog: How Nonprofits Can Use Social Media]



It&#8217;s Harvest Time for Networking and Tomatoes by Beth Kanter
This week I am an online mentor on the topic of &#8220;Effective Online Networking&#8221; as part of the Networking for Success project at the the Women’s Technology Empowerment Centre. The project will teach women [...]]]></description>
			<content:encoded><![CDATA[<div><a href="http://feeds.feedburner.com/~r/bethblog/~3/318233837/effective-onlin.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/feeds.feedburner.com');">Effective Online Networking: Nurturing Relationships</a>:<br />
[Via <a href="http://beth.typepad.com/beths_blog/" onclick="javascript:pageTracker._trackPageview('/outbound/article/beth.typepad.com');">Beth's Blog: How Nonprofits Can Use Social Media</a>]</div>
<div>
<p><img src="http://farm1.static.flickr.com/80/228837151_a918414e2d_m.jpg" alt="" /></p>
</div>
<blockquote><p><a href="http://beth.typepad.com/beths_blog/2006/08/its_harvest_tim.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/beth.typepad.com');">It&#8217;s Harvest Time for Networking</a> and Tomatoes by Beth Kanter</p>
<p>This week I am an online <a href="http://www.w-teconline.org/nfsblog/?page_id=5" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.w-teconline.org');">mentor</a> on the topic of &#8220;<a href="http://beth.typepad.com/beths_blog/2008/06/what-advice-wou.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/beth.typepad.com');">Effective Online Networking</a>&#8221; as part of the <strong>Networking for Success</strong> project at the the <a href="http://www.w-teconline.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.w-teconline.org');">Women’s Technology Empowerment Centre.</a> The project will teach women how to use Web 2.0 tools and other ICTs to effectively develop and advance their work. Participants are learning how to use these tools to initiate and manage projects; as well as identify networking opportunities with others.</p>
<p>I started with a post with <a href="http://www.w-teconline.org/nfsblog/?p=137" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.w-teconline.org');">some thoughts about effective online networking</a>. (And posted an invitation to others to participate on <a href="http://beth.typepad.com/beths_blog/2008/06/what-advice-wou.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/beth.typepad.com');">my blog</a>). Oreoluwa Somolu, Executive Director of the <a href="http://www.w-teconline.org/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.w-teconline.org');">Women’s Technology Empowerment Centre</a>, left a thoughtful comment.</p>
<p><em>&#8220;I like how you point out that it’s the quality of the relationships that you build online that matters, not just how many people you meet.An analogy is when we attend conferences or other ‘live’ networking events and focus on collecting as many business cards as possible, without taking the time to have proper conversations with people (as well as you can in those settings) and following-up with them afterwards.&#8221;</em></p></blockquote>
<div><em>As with face-to-face interactions, there are grooming exercises to be done  online. What these new tools do is make it easier for all of us to do a little grooming every so often, without a large expenditure of time.</em></p>
<p><em>And finding creative uses of these tools is always important. Such as this:<br />
</em></p>
</div>
<blockquote><p><a href="http://www.chrisbrogan.com" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.chrisbrogan.com');">Chris Brogan</a> shared some excellent post conference networking <a href="http://www.lifehack.org/articles/lifehack/post-conference-follow-up-hacks.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.lifehack.org');">hacks</a>. I particularly liked this little trick:</p>
<p><em>&#8220;I play “shuffle up and email” often. I take my cards from past events, and then send someone a random email (hopefully with value to what they’re doing, and mindful of what I’d want to do with them). The email is a “ping,” a chance to show them that I’m still out there, and that we might still have business. Further, it might just be the thing that gets someone thinking of me for another opportunity.&#8221;<br />
</em></p></blockquote>
<p><em>Thinking of email as a ping is a useful idea. Just as salespeople use <a href="http://en.wikipedia.org/wiki/Tickler_file" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">ticklers</a> to remind them to contact people, this can be used online by anyone. Perhaps we need a little widget in our email that will randomly pick out  name, along with some information, and remind us to send an email.</em></p>
<p><em>Social grooming is something we all like to do in person. Just think about including it in your online presence. Lots of people love an email out of the blue and it helps maintain a link, as well as further information flow. It is the </em><em><a href="http://en.wikipedia.org/wiki/Weak_tie" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">weak ties that often lead to the most innovative solutions</a></em><em>.<br />
</em><br />
<!-- technorati tags start --></p>
<p style="text-align:right;font-size:10px;">Technorati Tags: <a rel="tag" href="http://www.technorati.com/tag/Knowledge Creation" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.technorati.com');">Knowledge Creation</a>, <a rel="tag" href="http://www.technorati.com/tag/Web 2.0" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.technorati.com');">Web 2.0</a></p>
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		<title>Web 2.0 Behavior</title>
		<link>http://www.spreadingscience.com/2008/06/24/web-20-behavior/</link>
		<comments>http://www.spreadingscience.com/2008/06/24/web-20-behavior/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 20:52:39 +0000</pubDate>
		<dc:creator>richard</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.spreadingscience.com/?p=252</guid>
		<description><![CDATA[ by helmet13
Action and Reaction:
[Via A Journey In Social Media]


Conversations are basically what Web 2.0 is all about. It uses new tools but they only accentuate what humans already do naturally - interact and exchange information with a large social network. Many of the same social skills we use in person can be adapted to [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.spreadingscience.com/wp-content/uploads/2008/06/hill.jpg" height="179" width="320" border="0" hspace="4" vspace="1" alt="hill" title="hill" /> <span style="font-family:Arial;color:#666666;font-size:0.9em;"><em>by </em></span><span style="font-family:Arial;font-size:0.9em;"><strong><em><a href="http://www.flickr.com/photos/22281745@N04/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.flickr.com');">helmet13</a></em></strong></span><br />
<a href="http://chucksblog.typepad.com/a_journey_in_social_media/2008/06/action-and-reac.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/chucksblog.typepad.com');">Action and Reaction</a>:<br />
[Via <a href="http://chucksblog.typepad.com/a_journey_in_social_media/" onclick="javascript:pageTracker._trackPageview('/outbound/article/chucksblog.typepad.com');">A Journey In Social Media</a>]</p>
<div></div>
<div><em><br />
Conversations are basically what Web 2.0 is all about. It uses new tools but they only accentuate what humans already do naturally - interact and exchange information with a large social network. Many of the same social skills we use in person can be adapted to online use. </p>
<p>Here is a nice discussion of just that at Chuck&#8217;s blog as he discusses some of the problems they have seen following a Web 2.0 rollout at his company.</em></div>
<div></div>
<blockquote><p><strong>We Want People To Have Conversations</strong></p>
<p>And they are.</p>
<p>Lots of conversations, really. Mostly about work stuff.  But not always.</p>
<p>A while back, there was a notable surge in &#8220;off topic&#8221; discussions &#8212; favorite movies, raising rabbits, anime, commute times, etc.</p>
<p>In a pure Web 2.0 idealized world, it&#8217;s all good, right?</p>
<p>Well, we&#8217;re not exactly in this progressive 2.0 world quite yet.  And we have to be mindful of the transition.</p>
<p><strong>There Is A Valid Business Need For Off-Topic Discussions</strong></p>
<p>More and more of our teams are geographically and culturally dispersed.  We want people to align and bond around common interests &#8212; whatever they might be. </p>
<p>Just like we spend boatloads of money to fly people around for group meetings &#8212; and subsequent &#8220;team building&#8221; events &#8212; this sort of idle chatter has a role in &#8220;enterprise 2.0&#8243;, and we don&#8217;t want to be shutting things down.</p>
<p>But, we also want broad adoption in our 1.0 employee base. And if certain 2.0 behaviors hamper that, well &#8212; that&#8217;s an issue, isn&#8217;t it?</p></blockquote>
<div>
<em>So, how to deal with the innovation of a new world to play in as it bumps up against real world situations? First, identify the problems. Here are three.<br />
</em></div>
<div></div>
<blockquote><p><strong>Problem #1 &#8212; Clutter</strong></p>
<p>With our current 1.x Clearspace implementation, we have a &#8220;home page&#8221; that dutifully records each and every thought someone shares (except blog comments for some reason).  That off-topic clutter at a corporate level is downright annoying to many people.</p>
<p>Sure, the user can take action: set up filters, personalize, etc.  There&#8217;s some of that in Clearspace 1.x, more in 2.x, and then there&#8217;s RSS feeds, etc.  But all of these are highly dependent on users taking control of their content stream.</p>
<p>And that&#8217;s a new 2.0-ish skill that not too many people at our company have.  Sure, we could tell them &#8220;here&#8217;s what you have to do to control the problem&#8221;, but we&#8217;re trying to drive broader engagement and adoption of the platform, and we&#8217;ve had more than a few people new to the environment simply say &#8220;I can&#8217;t handle this social content stream <em>in addition</em> to my email deluge&#8221;.</p>
<p>It&#8217;s one thing when they&#8217;re exposed to the business-related deluge.  It&#8217;s another thing entirely when it looks like 40-50% of the stream appears to be purely social in nature. </p>
<p>Doesn&#8217;t make it look like a business platform, which is how it was sold to the company.</p>
<p><strong>Problem #2 &#8212; Naysayers</strong></p>
<p>In physics, every force results in an opposite force.  And in driving corporate change, the same generally holds true.  I&#8217;m not being negative, just practical.</p>
<p>And, not surprisingly, there are those that look at our internal social media platform with a cold, cynical eye.  They don&#8217;t understand, they may be threatened, they&#8217;re not comfortable, or maybe they&#8217;re generally concerned. </p>
<p>Collectively, they have &#8220;voice&#8221;.</p>
<p>And now they have a bit more evidence for their case.</p>
<p><strong>Problem #3 &#8212; The Proficient</strong></p>
<p>We now have upwards of 1,000 people who are truly comfortable and really enjoy the deep end of the pool.  They love being exposed to everything. They&#8217;re very comfortable controlling the content stream. </p>
<p>And they inherently resist any thought of control, policy, etc. &#8212; it just doesn&#8217;t work for them.  And they&#8217;re quite vocal that the rest of the world has to adapt to this 2.0 world, and they better get on with it, now!</p>
<p>And &#8212; they have a point. But I&#8217;m looking at outcome, and less to make a philisophical statement.</p></blockquote>
<div><em>He thought they had a software fix - create a &#8216;water cooler&#8217; area for the off topic material. But their software made this a problem. </p>
<p>So what he decided to do was use normal social approaches to modify online behavior.</em></div>
<blockquote><p><strong>What We&#8217;re Doing Short Term</strong></p>
<p>A couple of things, really.  First, I went to the more &#8212; ahem &#8212; prolific threads, and simply reminded people that everything they write is syndicated up to the corporate feed, and that their insightful comments were widely read by several thousand people. </p>
<p>And that while it&#8217;s OK to get off topic, please keep in mind that we&#8217;ve got a business platform, and you may want to think twice before an extended off-topic discussion for several reasons, e.g. is this what you do all day at work?</p>
<p>The second thing we&#8217;re doing is engaging the community.  I wrote a blog post outlining the problem and the tradeoffs, and simply asked &#8220;what do you all think we should do?&#8221;.</p>
<p>People appreciated that we engaged them rather than arbitrarily doing something &#8212; good 2.0 behavior.  And, somewhere in the dozens of comments, the discussion became pretty clear: we should take no action to limit discussions on the platform, but we should work towards having a &#8220;default&#8221; home page for newbies that&#8217;s a little less intimidating.</p></blockquote>
<div>
<em>He did this with social tools we already possess. For example, he quietly and respectfully told someone, in a non-judgemental way, that their behavior was not really appropriate and to please stop. Then, like a village elder, he directly asked the community what to do. The company can not hire enough annies, tutors, mentors and police to deal with everyone. The community has to use its own members to fill these roles. </p>
<p>It appears that Chuck&#8217;s community is doing just that, which indicates to me that it is a rich, well-developed community and that Chuck is far along on the path to success. Because he knows to do this:</em></div>
<div></div>
<blockquote><p><strong>So, What Do You Think?</strong></p>
<p>Now that we have a clear &#8220;digital divide&#8221; in our company with regards to our social productivity platform, what&#8217;s the ideal compromise position? Or should there be compromise at all?</p>
<p>And &#8212; any proposed solution can&#8217;t involve a bunch of custom software, nor can it involve hiring and dedicating people to the task.  Nor can it involve having tens of thousands of employees learning to control their content stream as a prerequisite for success.</p>
<p>An interesting challenge, to be sure &#8230;.</p></blockquote>
<div>
<em>He checks with the larger outside community, because he also acts as a connector between communities. He engages the groups for answers so that if there are other ideas, he can quickly implement them for his community. This is how creativity and innovation can be so rapidly created with Web 2.0 approaches. </p>
<p>Innovation diffusion rates in a community can be greatly affected by these approaches.</p>
<p>Because the potential number of other communities he can engage is huge. if there is any solution out there, he does not need it to diffuse to him by Web 1.0  or even World 1.0 approaches, which could take years. Web 2.0 greatly decreases the friction of information transfer from other approaches.</p>
<p>The faster a community can deal with change, the more it can deal with innovation, the better decisions it can make because it has access to more information and creativity, the sooner it will gain wisdom.<br />
</em></div>
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		<title>This is important</title>
		<link>http://www.spreadingscience.com/2008/06/23/this-is-important/</link>
		<comments>http://www.spreadingscience.com/2008/06/23/this-is-important/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 19:16:00 +0000</pubDate>
		<dc:creator>richard</dc:creator>
		
		<category><![CDATA[Knowledge Creation]]></category>

		<category><![CDATA[Science]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.spreadingscience.com/?p=250</guid>
		<description><![CDATA[ from Alexander Rich

Kevin Kelly &#8212; The Technium:
[Via The Technium]
Scenius is like genius, only embedded in a scene rather than in genes. Brian Eno suggested the word to convey the extreme creativity that groups, places or &#8220;scenes&#8221;  can occasionally generate. His actual definition is:  &#8220;Scenius stands for the intelligence and the intuition of [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.spreadingscience.com/wp-content/uploads/2008/06/rna-tie-club.jpg" height="200" width="276" border="0" hspace="4" vspace="1" alt="RNA Tie Club" title="RNA Tie Club" /> <em>from </em><em><a href="http://osulibrary.oregonstate.edu/specialcollections/coll/pauling/dna/pictures/rnatieclub.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/osulibrary.oregonstate.edu');">Alexander Rich</a></em><em><br />
</em><br />
<a href="http://www.kk.org/thetechnium/archives/2008/06/scenius_or_comm.php" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.kk.org');">Kevin Kelly &#8212; The Technium</a>:<br />
[Via <a href="http://www.kk.org/thetechnium/archives/2008/06/scenius_or_comm.php" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.kk.org');">The Technium</a>]</p>
<blockquote><p>Scenius is like genius, only embedded in a scene rather than in genes. Brian Eno suggested the word to convey the extreme creativity that groups, places or &#8220;scenes&#8221;  can occasionally generate. His actual definition is:  &#8220;Scenius stands for the intelligence and the intuition of a whole cultural scene. It is the communal form of the concept of the genius.&#8221;</p>
<p>Individuals immersed in a productive scenius will blossom and produce their best work. When buoyed by scenius, you act like genius. Your like-minded peers, and the entire environment inspire you.</p>
<p>The geography of scenius is nurtured by several factors:</p>
<p>Mutual appreciation &#8212; Risky moves are applauded by the group, subtlety is appreciated, and friendly competition goads the shy. Scenius can be thought of as the best of peer pressure.<br />
Rapid exchange of tools and techniques &#8212; As soon as something is invented, it is flaunted and then shared. Ideas flow quickly because they are flowing inside a common language and sensibility.<br />
Network effects of success &#8212; When a record is broken, a hit happens, or breakthrough erupts, the success is claimed by the entire scene. This empowers the scene to further success.<br />
Local tolerance for the novelties &#8212; The local &#8220;outside&#8221; does not push back too hard against the transgressions of the scene. The renegades and mavericks are protected by this buffer zone.</p>
<p>Scenius can erupt almost anywhere, and at different scales: in a corner of a company, in a neighborhood, or in an entire region.<br />
[<a href="http://www.kk.org/thetechnium/archives/2008/06/scenius_or_comm.php" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.kk.org');">More</a>]</p></blockquote>
<p><em>Kevin discusses a specific instance of scenius but the idea is something that needs greater examination. Because innovation, creativity and new insights rarely if ever happen because of a single person in isolation. They happen in a social network made up of the right mix of people to allow innovation to blossom. However, an important aspect, especially today, is that the scene for this genius does not need to occupy the same space. The specific network can be made up of people physically separated.</p>
<p>An example from my set of the woods involves a single man who was able to create a scenius that transcended location. It starts at Cambridge University in England in the mid to late 1950s.   Using their superb intellects and their well-connected social network, Watson and Crick were able to discern the structure of the DNA molecule.  They published this in 1953. </p>
<p>Now this great discovery was noticed by a pre-eminent physicist, </em><em><a href="http://en.wikipedia.org/wiki/George_Gamow" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">George Gamow</a></em><em>, who, to my mind, is one of the great scientists of the 20th century, not only for his own work but for his impact on other scientists. Here is how Wikipedia starts his entry:</em></p>
<blockquote><p><strong>George Gamow</strong> (pronounced as IPA: <a href="http://en.wikipedia.org/wiki/Help:IPA" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">[&#712;gamof]</a>) (<a href="http://en.wikipedia.org/wiki/March_4" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">March 4</a>, <a href="http://en.wikipedia.org/wiki/1904" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">1904</a> &#8211; <a href="http://en.wikipedia.org/wiki/August_19" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">August 19</a>, <a href="http://en.wikipedia.org/wiki/1968" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">1968</a>) , born <strong>Georgiy Antonovich Gamov (</strong><span style="font-family:serif;"><strong>&#1043;&#1077;&#1086;&#1088;&#1075;&#1080;&#1081;</strong></span><strong> </strong><span style="font-family:serif;"><strong>&#1040;&#1085;&#1090;&#1086;&#1085;&#1086;&#1074;&#1080;&#1095;</strong></span><strong> </strong><span style="font-family:serif;"><strong>&#1043;&#1072;&#1084;&#1086;&#1074;</strong></span><strong>)</strong>, was a <a href="http://en.wikipedia.org/wiki/Russian_Empire" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">Russian Empire</a>-born theoretical <a href="http://en.wikipedia.org/wiki/Physicist" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">physicist</a> and <a href="http://en.wikipedia.org/wiki/Cosmologist" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">cosmologist</a>. He discovered <a href="http://en.wikipedia.org/wiki/Quantum_tunneling" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">alpha decay via quantum tunneling</a> and worked on radioactive decay of the <a href="http://en.wikipedia.org/wiki/Atomic_nucleus" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">atomic nucleus</a>, <a href="http://en.wikipedia.org/wiki/Stellar_evolution" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">star formation</a>, <a href="http://en.wikipedia.org/wiki/Stellar_nucleosynthesis" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">stellar nucleosynthesis</a>, <a href="http://en.wikipedia.org/wiki/Big_bang_nucleosynthesis" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">big bang nucleosynthesis</a>, <a href="http://en.wikipedia.org/wiki/Nucleocosmogenesis" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">nucleocosmogenesis</a> and <a href="http://en.wikipedia.org/wiki/Genetics" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">genetics</a>.</p></blockquote>
<p><em>Nice, wide ranging  scientific career. Look at his accomplishments (again from Wikipedia):<br />
</em><br />
<blockquote>Gamow produced an important <a href="http://en.wikipedia.org/wiki/Cosmogony" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">cosmogony</a> paper with his student <a href="http://en.wikipedia.org/wiki/Ralph_Alpher" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">Ralph Alpher</a>, which was published as &#8220;The Origin of Chemical Elements&#8221; <em>(</em><em><a href="http://en.wikipedia.org/wiki/Physical_Review" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">Physical Review</a></em>, <a href="http://en.wikipedia.org/wiki/April_1" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">April 1</a>, <a href="http://en.wikipedia.org/wiki/1948" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">1948</a>). This paper became known as the <a href="http://en.wikipedia.org/wiki/Alpher-Bethe-Gamow_paper" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">Alpher-Bethe-Gamow theory</a>. (Gamow had added the name of <a href="http://en.wikipedia.org/wiki/Hans_Bethe" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">Hans Bethe</a>, listed on the article as &#8220;H. Bethe, Cornell University, Ithaca, New York&#8221; (who had not had any role in the paper) to make a <a href="http://en.wikipedia.org/wiki/Pun" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">pun</a> on the first three letters of the <a href="http://en.wikipedia.org/wiki/Greek_alphabet" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">Greek alphabet</a>, <em>alpha beta gamma</em>.)</p>
<p>The paper outlined how the present levels of <a href="http://en.wikipedia.org/wiki/Hydrogen" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">hydrogen</a> and <a href="http://en.wikipedia.org/wiki/Helium" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">helium</a> in the universe (which are thought to make up over 99% of all matter) could be largely explained by reactions that occurred during the &#8220;<a href="http://en.wikipedia.org/wiki/Big_bang" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">big bang</a>&#8220;. This lent theoretical support to the big bang theory, although it did not explain the presence of elements heavier than helium (this was done later by <a href="http://en.wikipedia.org/wiki/Fred_Hoyle" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">Fred Hoyle</a>).</p>
<p>In the paper, Gamow made an estimate of the strength of residual <a href="http://en.wikipedia.org/wiki/Cosmic_microwave_background_radiation" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">cosmic microwave background radiation</a> (CMB). He predicted that the afterglow of big bang would have cooled down after billions of years, filling the universe with a radiation five degrees above <a href="http://en.wikipedia.org/wiki/Absolute_zero" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">absolute zero</a>.</p>
<p>Gamow published another paper in the British journal <em><a href="http://en.wikipedia.org/wiki/Nature_%28journal%29" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">Nature</a></em> later in 1948, in which he developed equations for the mass and radius of a primordial galaxy (which typically contains about one hundred billion stars, each with a mass comparable with that of the sun).</p>
<p>Astronomers and scientists did not make any effort to detect this background radiation at that time, due to both a lack of interest and the immaturity of microwave observation. Consequently, Gamow&#8217;s prediction in support of the big bang was not substantiated until 1964, when <a href="http://en.wikipedia.org/wiki/Arno_Penzias" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">Arno Penzias</a> and <a href="http://en.wikipedia.org/wiki/Robert_Wilson" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">Robert Wilson</a> made the accidental <a href="http://en.wikipedia.org/wiki/Discovery_of_cosmic_microwave_background_radiation" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">discovery</a> for which they were awarded the <a href="http://en.wikipedia.org/wiki/Nobel_Prize" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">Nobel Prize</a> in physics in 1978. Their work determined that the universe&#8217;s background radiation was 2.7 degrees above absolute zero, just 2.3 degrees lower than Gamow&#8217;s 1948 prediction.</p></blockquote>
<p><em>I have to love any genius who authors a paper that makes such a great pun. Some of the best geniuses are great tricksters (Feynman loved to pick locks or break combination safes.) </p>
<p>But my story is not about Gamow and the big Bang theory. I&#8217;ll let this, from </em><em><a href="http://nobelprize.org/educational_games/medicine/gene-code/history.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/nobelprize.org');">Nobelprize.org,</a></em><em> discussing the breaking of the genetic code, provide some context for Gamow&#8217;s genius, and how he created a scenius that spanned continents:<br />
</em></p>
<blockquote><p>When the structure of DNA was made known, many scientists were eager to read the message hidden in it. One was the Russian physicist George Gamow. Many researchers are &#8221;lone rangers&#8221; but Gamow believed that the best way to move forward was through a joint effort, where scientists from different fields shared their ideas and results. In 1954, he founded the &#8220;RNA Tie Club.&#8221; Its aim was &#8220;to solve the riddle of the RNA structure and to understand how it built proteins.&#8221;</p>
<p>The brotherhood consisted of 20 regular members (one for each amino-acid), and four honorary members (one for each nucleotide in nucleic acid). The members all got woolen neckties, with an embroided green-and-yellow helix (idea and design by Gamow).</p>
<p>Among the members were many prominent scientists, eight of whom were or became Nobel Laureates. Such examples are James Watson, who in the club received the code PRO for the amino acid proline, Francis Crick (TYR for tyrosine) and Sydney Brenner (VAL for valine). Brenner was awarded the Nobel Prize in Physiology or Medicine as recently as 2002, for his discoveries concerning genetic regulation of organ development and programmed cell death.</p>
<p><strong>Early Ideas Sprung from the &#8220;RNA Tie Club&#8221;<br />
</strong><br />
The members of the club met twice a year, and in the meantime they wrote each other letters where they put forward speculative new ideas, which were not yet ripe enough to be published in scientific journals.</p>
<p>In 1955 Francis Crick proposed his &#8220;Adapter Hypothesis,&#8221; which suggested that some (so far unknown) structure carried the amino acids and put them in the order corresponding to the sequence in the nucleic acid strand.</p>
<p>Gamow, on the other hand, used mathematics to establish the number of nucleotides that should be necessary to make up the code for one amino acid. He postulated that a three-letter nucleotide code would be enough to define all 20 amino acids.</p></blockquote>
<p><em>Eight out of 20 won Nobel prizes (although there is some humorous ways to look at this that give better clues on </em><em><a href="http://www.scq.ubc.ca/the-rna-tie-club-and-lessons-to-be-learned-in-how-to-win-a-nobel-prize/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.scq.ubc.ca');">how this was accomplished</a></em><em>). Not very bad odds. Much like Kelly&#8217;s mountain climbers. The scenius attracts, nourishes and sprouts geniuses. But it is the first scientific scenius I am aware of that was not tethered to a single location and some very critical things came up from these interactions. For instance, Crick delineated the 20 amino acids used to make up proteins as an intellectual exercise, written on a pub napkin. He was right.</p>
<p>This group worked a lot to try and figure out how RNA made protein, thus the name RNA Tie Club (Gamow made sure each had an appropriate tie </em><em><a href="http://osulibrary.oregonstate.edu/specialcollections/coll/pauling/dna/pictures/rnatieclub.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/osulibrary.oregonstate.edu');">for their amino acid</a></em><em>). There were many informal and speculative papers that they wrote to each other (remember that this was a time where biology and genetics were mainly descriptive. Speculation and deductive approaches to biology were not commonly used.) Many of these approaches were flat out wrong. But these errors allowed them to eventually gain some wisdom.</p>
<p>Some of the papers have become parts of biology lore, because the speculations turned out to be correct and led to really important breakthroughs in the field. Here is the most important one, Francis Crick and his Adaptor hypothesis, </em><em><a href="http://profiles.nlm.nih.gov/SC/B/B/G/F/" onclick="javascript:pageTracker._trackPageview('/outbound/article/profiles.nlm.nih.gov');">the paper for the RNA Tie Club</a></em><em> that developed </em><em><a href="http://en.wikipedia.org/wiki/TRNA" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">tRNA</a></em><em> and a degenerate genetic code as a model. </em><em><a href="http://profiles.nlm.nih.gov/SC/B/B/G/F/_/scbbgf.pdf" onclick="javascript:pageTracker._trackPageview('/outbound/article/profiles.nlm.nih.gov');">On Degenerate Templates and the Adaptor Hypothesis</a></em><em> is one of the most famous unpublished papers I know of.</p>
<p>To get some idea of how this all worked, check out </em><em><a href="http://profiles.nlm.nih.gov/SC/B/B/J/L/_/scbbjl.pdf" onclick="javascript:pageTracker._trackPageview('/outbound/article/profiles.nlm.nih.gov');">Watson&#8217;s response</a></em><em> to Crick Adaptor paper for the RNA Tie Club. Watson was at CalTech at the time.</p>
<p></em><br />
<blockquote>Gamow. was here for 4 days - rather exhausting as I do not live on Whiskey. Your TIECLUB note arrived during visit. Am not so pessimistic. Dislike adaptors. We must find RNA structure before we give up and return to viscosity and bird watching. <em><br />
</em></p></blockquote>
<p><em></p>
<p>So, Gamow, who was at  George Washington University at the time, was in California visiting one RNA Tie Member when the paper from another member arrived. Pretty interesting network.</p>
<p>So much of the early innovations in molecular biology were driven by the interactions of the RNA Tie club. All because a tricky physicist created a scenius without a specific location. Think what could be accomplished today with such a network using Science 2.0 approaches.</p>
<p>Being able to create and foster such a scenius will be an important part of  many organizations.</em><br />
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		<title>Why I hate big conferences</title>
		<link>http://www.spreadingscience.com/2008/06/20/why-i-hate-big-conferences/</link>
		<comments>http://www.spreadingscience.com/2008/06/20/why-i-hate-big-conferences/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 15:06:20 +0000</pubDate>
		<dc:creator>richard</dc:creator>
		
		<category><![CDATA[Science]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.spreadingscience.com/?p=248</guid>
		<description><![CDATA[You know the conference you are at is too big when &#8230;.:
[Via The Tree of Life]
You know the conference you are at is too big when &#8230;.




Now - I confess I was really impressed with how ASM handled this enormous meeting I was just at.  If you are going to have a big meeting, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://phylogenomics.blogspot.com/2008/06/you-know-conference-you-are-at-is-too.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/phylogenomics.blogspot.com');">You know the conference you are at is too big when &#8230;.</a>:<br />
[Via <a href="http://phylogenomics.blogspot.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/phylogenomics.blogspot.com');">The Tree of Life</a>]</p>
<blockquote><p><a href="http://phylogenomics.blogspot.com/2008/06/you-know-conference-you-are-at-is-too.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/phylogenomics.blogspot.com');">You know the conference you are at is too big when &#8230;.</a></p></blockquote>
<blockquote><p><a href="http://bp2.blogger.com/_q9EUpuALkCQ/SEli6eLeTxI/AAAAAAAACxQ/r5NVMrOM3eg/s1600-h/IMG_0418.JPG"><br />
</a><a href="http://bp2.blogger.com/_q9EUpuALkCQ/SEli6eLeTxI/AAAAAAAACxQ/r5NVMrOM3eg/s1600-h/IMG_0418.JPG" onclick="javascript:pageTracker._trackPageview('/outbound/article/bp2.blogger.com');"><img id="BLOGGER_PHOTO_ID_5208803200703811346" style="width: 162px; height: 123px;" src="http://bp2.blogger.com/_q9EUpuALkCQ/SEli6eLeTxI/AAAAAAAACxQ/r5NVMrOM3eg/s200/IMG_0418.JPG" border="0" alt="" /></a></p>
<p><a href="http://bp2.blogger.com/_q9EUpuALkCQ/SEli6jhJDOI/AAAAAAAACxY/Kfaxgr1AF_c/s1600-h/IMG_0419.JPG" onclick="javascript:pageTracker._trackPageview('/outbound/article/bp2.blogger.com');"><img id="BLOGGER_PHOTO_ID_5208803202136870114" style="width: 165px; height: 124px;" src="http://bp2.blogger.com/_q9EUpuALkCQ/SEli6jhJDOI/AAAAAAAACxY/Kfaxgr1AF_c/s200/IMG_0419.JPG" border="0" alt="" /></a></p>
<p><a href="http://bp2.blogger.com/_q9EUpuALkCQ/SEli6xl0FuI/AAAAAAAACxg/bNo2sUZ51iw/s1600-h/IMG_0420.JPG" onclick="javascript:pageTracker._trackPageview('/outbound/article/bp2.blogger.com');"><img id="BLOGGER_PHOTO_ID_5208803205914564322" style="width: 160px; height: 122px;" src="http://bp2.blogger.com/_q9EUpuALkCQ/SEli6xl0FuI/AAAAAAAACxg/bNo2sUZ51iw/s200/IMG_0420.JPG" border="0" alt="" /></a></p>
<p>Now - I confess I was really impressed with how ASM handled this enormous meeting I was just at.  If you are going to have a big meeting, ASM does a smashing job.    And I can see how such big meetings can have their appeal - the diversity of work and activities relating to Microbiology are amazing.  However, big meetings are still not my cup of tea.</p>
<p>So here is my top 10 list of &#8220;You know the conference you are is too big when &#8230;&#8221;. All  are based on experiences from this meeting.</p>
<p>	1. People communicate within the conference venue by email and cell phones<br />
	2. They give you a foldout map showing the locations of all the different venues/activities/<br />
	3. Colleagues contact you electronically after your talk rather than in person<br />
	4. The lines for food are longer than the lines for security at the airport<br />
	5. There are more:<br />
	&#8226; counters at the registration booth than at the airport ticket area<br />
	&#8226; meeting staff than scientists at the last conference you attended<br />
	&#8226; promotional <a href="http://gm.asm.org/ie.asp" onclick="javascript:pageTracker._trackPageview('/outbound/article/gm.asm.org');">booths</a> than active players in Major League Baseball (OK, we are not quite there with this meeting but we are close)<br />
	6. The <a href="http://gm.asm.org/post_meeting-abstracts.asp" onclick="javascript:pageTracker._trackPageview('/outbound/article/gm.asm.org');">abstract book </a>weighs more than your laptop computer<br />
	7. People use GPS to find their way in the  conference center (I wish I had pictures but I saw this happening)<br />
	8. The bus/shuttle scheduling system is more complex than the <a href="http://en.wikipedia.org/wiki/Traveling_salesman_problem" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">travelling salesman problem</a><br />
	9. You need to plan your own schedule by<a href="http://www.abstractsonline.com/viewer/searchAdvanced.asp?MKey=%7B47CAD92C-66A0-4310-9655-24A3F4FB5BD5%7D&amp;AKey=%7B32093528-52DC-4EBE-9D80-29DAD84C92CE%7D" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.abstractsonline.com');"> searching a database</a><br />
	10. You do more walking inside the conference center than outside</p></blockquote>
<p><em>I have had to deal with every one of these at big conferences. Many of the points hit one of the big drawbacks from mammoth conferences - they depersonalize the experience.</p>
<p>I find that big conference really lose some of the human network aspects that usually make conferences important. They are so big, with so many presentations that it becomes overwhelming. I have found that there are usually only a few sessions I am <strong>really</strong> interested in and they are all at the same time &lt;grin&gt;.</p>
<p>What can make it worthwhile is not the size. It is like a college reunion - I can connect with people I already know. That is with 2000, 5000, or 10,000 participants, there is a pretty good chance I can hook up with others. So we go out and talk about how out of control the meeting is or how many T-shirts we have picked up.</p>
<p>But the real purpose, to hear presentations about research, to disperse information, is usually just not as much fun. Again, it is like college classes. Ones with 10 people sustain a much larger and more rapid exchange of information than classes of 500.</p>
<p>Unless I am presenting, I generally stick to more focussed meeting with no more than 500 participants. I feel like I learn more. The speaker is not mobbed afterwards making it easier to talk with him. If the discussion extends beyond the next presentation, we can often continue outside the hall without the need to feel that we have to rush to another session.</p>
<p>Big conferences often give me little reason to attend. Their massive size is disconcerting. It is harder to find a hotel or restaurant. The social interactions are diminished. Why take the effort?</em></p>
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		<title>Email and time</title>
		<link>http://www.spreadingscience.com/2008/06/19/email-and-time/</link>
		<comments>http://www.spreadingscience.com/2008/06/19/email-and-time/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 00:35:09 +0000</pubDate>
		<dc:creator>richard</dc:creator>
		
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.spreadingscience.com/?p=246</guid>
		<description><![CDATA[ by Darren Hester
NYT: Businesses Fight the Email Monster They Helped Create:
[Via 43 Folders -]
Lost in E-Mail, Tech Firms Face Self-Made Beast - NYTimes.com
Is Information Overload a Billion Drag on the Economy? - Bits - Technology - New York Times Blog
If you&#8217;ve seen the video of my Inbox Zero talk at Google, you may recall [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.spreadingscience.com/wp-content/uploads/2008/06/watch.jpg" height="200" width="266" border="0" hspace="4" vspace="1" alt="watch" title="watch" /> <span style="font-family:Arial;color:#666666;font-size:0.9em;"><em>by </em></span><span style="font-family:Arial;font-size:0.9em;"><strong><em><a href="http://www.flickr.com/photos/ppdigital/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.flickr.com');">Darren Hester</a></em></strong></span><br />
<a href="http://www.43folders.com/2008/06/14/nyt-businesses-fight-email-monster-they-helped-created" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.43folders.com');">NYT: Businesses Fight the Email Monster They Helped Create</a>:<br />
[Via <a href="http://www.43folders.com" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.43folders.com');">43 Folders -</a>]</p>
<blockquote><p><strong><a href="http://www.nytimes.com/2008/06/14/technology/14email.html?ex=1214107200&amp;en=28fe5f80e402d4f2&amp;ei=5070&amp;emc=eta1" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.nytimes.com');">Lost in E-Mail, Tech Firms Face Self-Made Beast - NYTimes.com</a></strong><br />
<strong><a href="http://bits.blogs.nytimes.com/2007/12/20/is-information-overload-a-650-billion-drag-on-the-economy/?ref=technology" onclick="javascript:pageTracker._trackPageview('/outbound/article/bits.blogs.nytimes.com');">Is Information Overload a Billion Drag on the Economy? - Bits - Technology - New York Times Blog</a></strong><br />
If you&#8217;ve seen the video of my <em><a href="http://www.inboxzero.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.inboxzero.com');">Inbox Zero</a></em> <a href="http://www.43folders.com/2007/07/25/merlins-inbox-zero-talk" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.43folders.com');">talk at Google</a>, you may recall the moment when a few attendees start mentioning the hundreds of internal email messages they receive (and send) in a given day. I still remember, because I almost fainted.</p>
<p>Whenever I hear these and similar stories, the same question always comes to mind: &#8220;<strong>What does a company get out of its employees spending half their day using an email program?</strong>&#8221; Well, apparently, it&#8217;s a question a lot of people are starting to ask. Including Google.</p>
<p>A <a href="http://www.nytimes.com/2008/06/14/technology/14email.html?ex=1214107200&amp;en=28fe5f80e402d4f2&amp;ei=5070&amp;emc=eta1" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.nytimes.com');">story in today&#8217;s </a><em><a href="http://www.nytimes.com/2008/06/14/technology/14email.html?ex=1214107200&amp;en=28fe5f80e402d4f2&amp;ei=5070&amp;emc=eta1" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.nytimes.com');">New York Times</a></em> covers Sili Valley&#8217;s new interest in curbing unnecessary interruptions and helping stem the flow of endless data.</p>
<p>Intel and other companies are already experimenting with solutions. Small units at some companies are encouraging workers to check e-mail messages less frequently, to send group messages more judiciously and to avoid letting the drumbeat of digital missives constantly shake up and reorder to-do lists.</p>
<p>A Google software engineer last week introduced E-Mail Addict, an experimental feature for the company&#8217;s e-mail service that lets people cut themselves off from their in-boxes for 15 minutes.</p>
<p>A few more stats for you:</p>
<p>A typical information worker who sits at a computer all day turns to his e-mail program more than 50 times and uses instant messaging 77 times&#8230;</p>
<p>I&#8217;d  also draw your attention to <a href="http://www.nytimes.com/imagepages/2008/06/14/business/14email.graphix.ready.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.nytimes.com');">this infographic</a> illustrating data points from recent studies on &#8220;workers&#8217; efficiency at information-intensive businesses.&#8221; <strong>28% of a typical worker&#8217;s day</strong> is spent on:</p>
<p>Interruptions by things that aren&#8217;t urgent or important, like unnecessary e-mail messages &#8212; and the time it takes to get back on track.<br />
[<a href="http://www.43folders.com/2008/06/14/nyt-businesses-fight-email-monster-they-helped-created" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.43folders.com');">More</a>]</p></blockquote>
<p><em>As with almost all new technologies, people will have to work things out. Too many people treat email as an immediate task.  They will leave off of the phone call they are on to answer an email.</p>
<p>I&#8217;m going to talk about the supposed need to respond to relevant emails sent by colleagues. The almost spamming that can occur with email, where a tremendous amount of time is spent wading through a plethora of irrelevant emails (say 300 or more), is a discussion for another time.</p>
<p>My view has always been that if someone at my organization wants an answer immediately, they can track me down personally, whether I am in my office or not. The next level, a quick answer, can be gotten with a phone call. If I am out, they can leave a message. An email message is the lowest level.</p>
<p></em><em>This is because email is supposed to remove time and place from a response. Face-to-face is restricted in both time and space. Now and both of us in my office. Phones remove place but still determine time. Now but where we are does not matter. Email should only be for messages where the time and the place are unimportant. At a time and location of my choosing.</p>
<p>If someone sends me a time sensitive email, they can call me up and tell me to respond to the email &lt;grin&gt;</p>
<p>If I am involved in something, such as my own project, here is the order of priorities that will require me to break off:<br />
</em>
<ol>
<li><em>Immediately deal with anyone entering my office that needs something done NOW</em></li>
<li><em>Let any phone call go to voicemail. I can check the voicemail when it is convenient for ME. If it is important they will leave me one or track me down personally (see  1)</em></li>
<li><em>Nothing else</em></li>
</ol>
<p><em>When I send emails, they either are in response to a previous email, an answer or question for a colleague, an acknowledgement of some event, or some general information to spread (Hey, have you read this article in Nature?) If I need an answer now, I call. </p>
<p>If they are out, I leave a voicemail and may send an email just to make sure there is another route. If it needs an immediate response and I can not find them, sending an email does not absolve me of my responsibility to find an answer. &#8220;Well, I sent them an email&#8221; does not solve the problem if it needs an answer now!</p>
<p>I usually do check my email several times a day but only when it is convenient for me. I control when I respond. One of the benefits of Web 2.0 tools is that they remove the need for people to simultaneously  occupy the same place at the same time for any information to be exchanged. Place and/or time are independent. A blog or a wiki disperses information in this way. Email should also but too many people use it for other purposes. </p>
<p></em><em>I need to control when my distractions  distract me. Too many people let email interrupt what they are doing. They just can not seem to leave it alone if they know an unopened email is present. Heck, I&#8217;ll even sometimes let  a voicemail sit there for a time before checking it. I control when I answer it and will not let that blinking red light determine my response.</p>
<p>I do recognize I am strange in many ways and not typical. However, at least I &#8216;feel&#8217; like I have some control over these distractions. </p>
<p>Try this exercise once or twice a year: Go for a week without wearing or having access to a watch. Many people freak without being able to determine NOW just what time it is. But I find it very relaxing in a Zen kind of way.</p>
<p>Because, it turns out that you can easily stay on top of the time without a watch. Timekeepers are found throughout our culture, either wall clocks, TVs, computers or even cell phones (My son no longer wears his watch. He uses his cell phone to tell time.) In  fact, cell phones and computers are much better timekeepers because they are accurately updated, usually to atomic clocks.</p>
<p>But this exercise really does demonstrate how few events are dependent on the exact time. Sure there are events where knowing the time is important but it is educational to find out how few these really are.</p>
<p>Email is like a wristwatch. Only check it when absolutely needed. Life is much easier when either time or email can be ignored. I have more important things to do with my 28%!<br />
</em><br />
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		<title>Wikis with numbers</title>
		<link>http://www.spreadingscience.com/2008/06/18/wikis-with-numbers/</link>
		<comments>http://www.spreadingscience.com/2008/06/18/wikis-with-numbers/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 19:06:02 +0000</pubDate>
		<dc:creator>richard</dc:creator>
		
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.spreadingscience.com/2008/06/18/wikis-with-numbers/</guid>
		<description><![CDATA[ by Arbron
Let&#8217;s Talk about Numbers:
[Via Transparent Office]
Just when you thought it was safe to go back in the water, SocialText has made another major product announcement: SocialCalc, the first truly wiki-integrated spreadsheet.
SocialCalc has one really big, really obvious benefit over traditional spreadsheets like Excel: it&#8217;s distributed. In other words, more than one person can [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.spreadingscience.com/wp-content/uploads/2008/06/spreadsheet.jpg" height="200" width="300" border="0" hspace="4" vspace="1" alt="spreadsheet" title="spreadsheet" /> <span style="font-family:Arial;color:#666666;font-size:0.9em;"><em>by </em></span><span style="font-family:Arial;font-size:0.9em;"><strong><em><a href="http://www.flickr.com/photos/arbron/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.flickr.com');">Arbron</a></em></strong></span><br />
<a href="http://michaeli.typepad.com/my_weblog/2008/06/lets-talk-about-numbers.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/michaeli.typepad.com');">Let&#8217;s Talk about Numbers</a>:<br />
[Via <a href="http://michaeli.typepad.com/my_weblog/" onclick="javascript:pageTracker._trackPageview('/outbound/article/michaeli.typepad.com');">Transparent Office</a>]</p>
<blockquote><p>Just when you thought it was safe to go back in the water, <a href="http://www.socialtext.com" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.socialtext.com');">SocialText</a> has made another major product announcement: <a href="http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&amp;STORY=/www/story/06-10-2008/0004829588&amp;EDATE=" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.prnewswire.com');">SocialCalc</a>, the first truly wiki-integrated spreadsheet.</p>
<p>SocialCalc has one really big, really obvious benefit over traditional spreadsheets like Excel: it&#8217;s distributed. In other words, more than one person can work on it at a time. But as ZDNet&#8217;s <a href="http://blogs.zdnet.com/Greenfield/?p=224" onclick="javascript:pageTracker._trackPageview('/outbound/article/blogs.zdnet.com');">David Greenfield</a> and others have pointed out, we&#8217;re not the first ones to have delivered distributed spreadsheeting.</p>
<p>What&#8217;s different about SocialCalc&#8211;and I think it&#8217;s really fundamental&#8211;is that SocialCalc is integrated into a wiki. You can drop a spreadsheet into a wiki page. You can drop wiki text into a spreadsheet. You can link from a spreadsheet to a wiki page that explains where the numbers came from. In short, you can talk about the numbers.</p>
<p>[<a href="http://michaeli.typepad.com/my_weblog/2008/06/lets-talk-about-numbers.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/michaeli.typepad.com');">More</a>]</p></blockquote>
<p><em>Being able to add an active spreadsheet to a wiki page opens up some very important possibilities. </p>
<p>Numerical models have been created with spreadsheets since the beginning. However, the development of them has usually been a solitary ad hoc undertaking. Other, more communal approaches to creating them  (i.e. meetings, email) have been too cumbersome.</p>
<p>And, often when the model has been generated, it can be hard to modify or to correct errors. Heck, even </em><em><a href="http://blogs.zdnet.com/Howlett/?p=406" onclick="javascript:pageTracker._trackPageview('/outbound/article/blogs.zdnet.com');">just finding the error</a></em><em> in the first place is not easy. Data indicate that almost every large spreadsheet can contain errors, yet these tools continue to be used.</p>
<p>But putting the models in a wiki, bringing openness to the creation of the model, makes it much easier to create very complex numerical models.  It can provide some more rigor to its development. There has already been <a href="http://blogs.zdnet.com/Howlett/?p=415" onclick="javascript:pageTracker._trackPageview('/outbound/article/blogs.zdnet.com');">some discussion of the positive benefits</a> of making spreadsheet development more collaborative. It will be interesting to see how well this innovation works in a research setting.<br />
</em><br />
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		<title>Confusing will not work</title>
		<link>http://www.spreadingscience.com/2008/06/17/confusing-will-not-work/</link>
		<comments>http://www.spreadingscience.com/2008/06/17/confusing-will-not-work/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 18:02:06 +0000</pubDate>
		<dc:creator>richard</dc:creator>
		
		<category><![CDATA[Science]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.spreadingscience.com/?p=242</guid>
		<description><![CDATA[ by ul_Marga
A million minds getting together can be confusing but might end up being really cool:
[Via The Tree of Life]
There is a possibly interesting paper in Genome Biology by Barend Mons et al: Calling on a million minds for community annotation in WikiProteins.  I say possibly because the paper itself is quite confusing [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.spreadingscience.com/wp-content/uploads/2008/06/key.jpg" height="200" width="266" border="0" hspace="4" vspace="1" alt="key" title="key" /> <span style="font-family:Arial;color:#666666;font-size:0.9em;"><em>by </em></span><span style="font-family:Arial;font-size:0.9em;"><strong><em><a href="http://www.flickr.com/photos/ul_marga/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.flickr.com');">ul_Marga</a></em></strong></span></p>
<div><a href="http://phylogenomics.blogspot.com/2008/06/million-minds-getting-together-can-be.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/phylogenomics.blogspot.com');">A million minds getting together can be confusing but might end up being really cool</a>:<br />
[Via <a href="http://phylogenomics.blogspot.com/" onclick="javascript:pageTracker._trackPageview('/outbound/article/phylogenomics.blogspot.com');">The Tree of Life</a>]</div>
<blockquote><p>There is a possibly interesting paper in Genome Biology by Barend Mons et al: <a href="http://genomebiology.com/2008/9/5/R89" onclick="javascript:pageTracker._trackPageview('/outbound/article/genomebiology.com');">Calling on a million minds for community annotation in WikiProteins</a>.  I say possibly because the paper itself is quite confusing to me but the overall goal seems to be a cool concept.  This group has created and is encouraging the use of &#8220;WikiProteins&#8221; a community annotation system for &#8220;community knowledge.&#8221;  Sounds a bit fuzzy?  Well, reading the paper does not completely help.  For example here is the abstract</p></blockquote>
<blockquote><p>WikiProteins enables community annotation in a Wiki-based system. Extracts of major data sources have been fused into an editable environment that links out to the original sources. Data from community edits create automatic copies of the original data. Semantic technology captures concepts co-occurring in one sentence and thus potential factual statements. In addition, indirect associations between concepts have been calculated. We call on a &#8216;million minds&#8217; to annotate a &#8216;million concepts&#8217; and to collect facts from the literature with the reward of collaborative knowledge discovery. The system is available for beta testing at http://www.wikiprofessional.org webcite.</p></blockquote>
<blockquote><p>[<a href="http://phylogenomics.blogspot.com/2008/06/million-minds-getting-together-can-be.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/phylogenomics.blogspot.com');">More</a>]</p></blockquote>
<p><em>This is an interesting attempt but the community they are asking for is not in existence yet. The goal is extremely worthwhile, since the best way to create knowledge from the huge mountain of data being created is to incorporate large social networks. But the community must be created first.</p>
<p>However, at the moment in the science community there is a large </em><em><a href="http://en.wikipedia.org/wiki/Activation_energy" onclick="javascript:pageTracker._trackPageview('/outbound/article/en.wikipedia.org');">activation energy</a></em> <em>(yes, human social interactions also require energy to be expended in creating the network before the information flow can become self-sustaining). First, there needs to be demonstrable proof that putting time into community annotation will be productive and rewarding. There is no proof of this yet.</p>
<p>Second, most scientists are creatures of habit; they have developed a workflow that is successful. In order to get them to change, it had better be easy.  Again, time is important, especially in the early phases of community building.</p>
<p>I spent some time at the site trying to get an idea of what was involved. I still did not really figure it out. I do not believe many working scientists will either.</p>
<p>However, this is an important site and one that should be watched. Simply because the initial site is not there yet does not mean it will not quickly get a lot closer to perfection. It is a beta. It is easy to incorporate feedback and move rapidly to something more usable. Lowering the barrier to entry would help a lot.</p>
<p>These sorts of tools are too useful for them to remain unused. A million minds will someday be involved in this work. But it will not happen until a strong community is created.</p>
<p>Online communities will be how we solve the difficult problems facing us. The sooner they are functional, the sooner we can begin finding solutions.</em><br />
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		<title>Enterprise is next</title>
		<link>http://www.spreadingscience.com/2008/06/16/enterprise-is-next/</link>
		<comments>http://www.spreadingscience.com/2008/06/16/enterprise-is-next/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 15:42:35 +0000</pubDate>
		<dc:creator>richard</dc:creator>
		
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.spreadingscience.com/?p=240</guid>
		<description><![CDATA[ by * etoile
Why Web 2.0 Is No Bubble: Corporations Are Willing to Pay for It:
[Via HarvardBusiness.org]
Everyone seems to want an answer to the question &#8220;When will Web 2.0 startups start making money?&#8221; The implication is that unless we can answer the question, the &#8220;bubble&#8221; of Web 2.0 will burst and all of us who [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.spreadingscience.com/wp-content/uploads/2008/06/city.jpg" height="200" width="298" border="0" hspace="4" vspace="1" alt="city" title="city" /> <span style="font-family:Arial;color:#666666;font-size:0.9em;"><em>by </em></span><span style="font-family:Arial;font-size:0.9em;"><strong><em><a href="http://www.flickr.com/photos/snips/" onclick="javascript:pageTracker._trackPageview('/outbound/article/www.flickr.com');">* etoile</a></em></strong></span><br />
<a href="http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/308109219/web_20_is_no_bubble_and_heres.html" onclick="javascript:pageTracker._trackPageview('/outbound/article/feeds.harvardbusiness.org');">Why Web 2.0 Is No Bubble: Corporations Are Willing to Pay for It</a>:<br />
[Via <a href="http://pipes.yahoo.com/pipes/pipe.info?_id=87fc0e704cd9e9cb55169be2a02c3eb0" onclick="javascript:pageTracker._trackPageview('/outbound/article/pipes.yahoo.com');">HarvardBusiness.org</a>]</p>
<blockquote><p>Everyone seems to want an answer to the question &#8220;When will Web 2.0 startups start making money?&#8221; The implication is that unless we can answer the question, the &#8220;bubble&#8221; of Web 2.0 will burst and all of us who believe in this stuff will be revealed as fantasists.</p>
<p>The fact is, it&#8217;s incredibly hard to make money as a Web 2.0 startup aimed at consumers.</p>
<p>There are hundreds of these companies, and they all clamor to brief us at Forrester. Each has its own twist on blogs, social networks, ratings, user generated video, or whatever. It&#8217;s hard to get people to pay attention to a new tool, and the value of the tool depends on lots of participation &#8212; the classic chicken-and-egg problem. Your competitor is always one twist ahead of you. Some of these startups will succeed but the odds are one in a thousand &#8212; you need just the right idea, at the right time, with the right push or set of potential customers, and you need to take off with such velocity that you leave the competition in the dust.</p></blockquote>
<p><em>So much of the focus is on the consumer area of Web 2.0. That is where the juice is but it is not where the really long term effects will be seen. That comes from enterprise uses. Computer games have had a real influence on our lives but the introduction of the PC into the enterprise is where real change occurred.</p>
<p>Web 2.0 is just beginning to alter business protocols and shifting the paradigms to more decentralized creation of knowledge. Some organizations embrace this and will be the first to reap the rewards of enhanced decision making. There are a host of small companies, this one included, that are working to bring these tools into the enterprise.</em></p>
<blockquote><p>The amazing thing is that there are a class of startup companies making good money right now from Web 2.0. They&#8217;re not flashy and they don&#8217;t grow like mushrooms. But they&#8217;ve got all the business they can handle and they <em>are</em> growing. I am talking about companies that serve corporate social application needs. This isn&#8217;t the typical Web 2.0 business paradigm, since serving corporate customers means lots of client service, which is people-intensive &#8212; it doesn&#8217;t lift off miraculously like a pure technology startup. In fact, in many of these companies, the technology itself is positively mundane. But the startups grow because they deliver value for which they can charge a premium and get customer loyalty. The customers of these companies don&#8217;t defect when something shiny and new comes along, because they like the service they&#8217;re getting.</p></blockquote>
<div class="feedflare"><em>Research organizations, particularly biotechnology and Big Pharma, are a little slower to embrace these tools, especially the research departments. The sooner these get up to speed with Web 2.0 the sooner they can begin to harness the problem solving aspects of online conversations.</em></div>
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