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Archive for the ‘Knowledge Creation’ Category

Where would we be without Apple?

apple by davidgsteadman
Will anyone be able to compete with Apple’s revolutionary iPad?
[Via MacDailyNews]

“If you want to buy a consumer-friendly tablet computer today and you don’t want to purchase Apple’s iPad, you’re pretty much out of luck,” John D. Sutter reports for CNN.

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The inability of the computer industry to match what Apple has done over the last 30 years is simply amazing. Apple continues to see where the market is moving and then leaps ahead of its competitors to define the market, rather than simply follow it.

As this post mentions, Jobs and Apple have defined the personal computer interface three and maybe four times – Apple II, Mac, OS X and iPhone/iPad. At each stage, the interaction between the user and the computer became more intuitive and easier.

Apple also defined much of the way computers looked – Apple II, Mac, Powerbook, iMac, iPhone/iPad. Not only have they been largely responsible for how we interact with a computer, they have defined how computers look.

People have been talking about selling tablets for 6 or 7 years. Yet here Apple is again, not only defining the market but selling a ton of the devices, leaving everyone else to try and catch up to something that they really have no clue about.

Why has no one else been able to do that in 6 years? How was Apple able to essentially create a new market?

Apple has always had the unique ability to take something really complex – the creation of a computational device that people can use – and find a way to simplify it. It takes a lot of hard work to accomplish this, but also an ability to manipulate really complex ideas in ways that few organizations are capable of.

Watching other organizations try and define this is like watching blind men describe an elephant – it must be the light weight; it must be the touch screen; it must be the apps. None of them understand how to present a complex device that requires innovation at all stages, not just one.

It requires the creation of an organization that can synthesize large amounts of information and make wise decisions.

Just think what the world would be like if Apple had not existed? I would nominate Jobs for man of the last half century. Not merely because of his individual abilities – which are prodigious – but because he has also been able to leverage the mass creativity of his employees.

One important aspect of all the organizations that Jobs has been associated with is the large number of named individuals that are found in the development of any of the innovations.The names of the Mac developers for Apple are well known. Same at NeXt or at Pixar.

The actual people involved in much of the innovative changes are given their recognition.The Wikipedia article about the Mac lists over 15 people, all with links, who were involved in the development of the computer. The one on the development of Windows lists not a single name.

Coincidence?

Read about the days of the development of the Mac and you see a group of wildly creative people solving difficult problems. Read about NeXT, where Jobs experimented with corporate organization as much as he did with computer programming, or simply observe what happened with a company like Pixar, where the creative geniuses were able to create an entirely new art form using computers, leapfrogging ahead of all their competitors.

The ability to take a core group of creative individuals and harness them to an awesome task is not easy. I wrote about this is a series on Synthetic Organizations – Part 1, Part 2 and Part 3.

Marty Baker at Creativity Central broke down some of the principles seen at Pixar and also can be seen at Apple:

Pixar’s Operating Principles can be distilled down to 3 principles.

1. Everyone must have the freedom to communicate with anyone.

2. It must be safe for everyone to offer ideas.

3. We must stay close to innovations happening in the academic community.

In the Innovator’s Dilemma, Clayton Christensen discusses the difficulty organizations have in utilizing disruptive technology in novel ways. The dilemma is that often the same processes that helped make them successful now prevent them from making the leap to a new technology set. See Clay Shirky’s article on the collapse of business models for some examples.

Even when they know that they have to change and even what the changes must be, they almost always fail in making the leap.

That is mainly in the way they are organized, how they are run and the types of communities they represent.

Yet companies that have Steve Jobs organizing them seem to have been able to do this. Apple defined personal computing, it defined the graphic user interface, the laptop, the MP3 player, the smartphone, the tablet computer. Pixar defined computer generated animation.

By creating organizations where innovations are not shuttled through layers of middle management, with each layer sucking the originality out, Jobs has been able to drive disruptive innovations rather than react to them.

The most amazing thing to me is that Apple has succeeded in being a market leader during two separate paradigm shifting market wars – first the graphical user interface wars between Apple vs Microsoft and now the Internet as interface wars between Apple vs Google. Microsoft’s inability to become a major player in the new way of the world is an example of corporations failing to make the leap, of suffering the Innovator’s Dilemma.

Yet Apple is right there, leading the way as the market makes another decision about the future course of computing. Apple may not win but the course it charts drives decisions in ways that no other company of the last half century has.

Now the market must find ways to respond, to be more innovative than Apple.

Without Apple driving the industry to be creative – how in the hell do we keep up with Apple – we would not be where we are today. It makes one wonder where we would be if Jobs had not been forced out at Apple by a sugar-water salesman. We may only just now have gained where we would have been without those 10 lost years.

‘Twitter’ for business

conversation by cliff1066™

Use Microblogging to Increase Productivity
[Via HarvardBusiness.org]

Are you using Twitter to reach your customers and followers? Do you update your status on Facebook several times a day? Maybe you daily ask questions of one of your specialized LinkedIn groups?

You can replicate this experience inside your organization. There are a number of internal solutions that allow employees to share messages and information with each other, including Yammer and Socialtext. Laurence Smith, Vice President of Global Learning & Development at LG Electronics in Seoul, Korea has become an advocate of Yammer as a way to drive greater innovation in the design of the company’s training programs.

Just a few years ago, Smith says, “when we wanted to revise a classroom training program, we would write a survey, send this to all business unit HR leaders around the world, analyze the results and then use this input to design a new pilot.” The total time elapsed was several weeks to several months and often yielded limited feedback.

But today, Smith and his team start a conversation on Yammer and use tags to create a dialogue with employees. One program in the development stage is FSE (Foreign Service Executive) Soft Landing. It’s targeted to managers assigned to a new country who need to understand the local culture and norms.

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Companies are beginning to see that microblogging approaches can have real value behind the firewall. They are useful fro rapid information dispersion across a variety of devices as well as providing simple ways for people to carry on ad-hoc discussions.

Socialtext continues to have the greatest number of useful social media tools for corporations. and at a very reasonable price also. By making these conversations explicit, not only can the company leverage the information it can also harness the knowledge of all its employees.

And by having everything time stamped, everyone knows who should get the credit for great new ideas or helpful information.

ford mustang by stevoarnold

Alan Mulally — Making Ford a Model for the Future
[Via HarvardBusiness.org]

Almost exactly a year ago, I wrote an article about why Ford has the potential to become a company of the future. It had just come off reporting a $14.6 billion loss for 2008, its fourth losing year in a row.

One year later, Ford reported a profit of $2.7 billion. Yesterday the company reported March sales up 40 percent. GM, by contrast, was up 22 per cent, and Chrysler was down 8.3 per cent.

There are many reasons Ford has achieved such an extraordinary turnaround since Alan Mulally took over as CEO in 2006. After observing him in action, talking with him and spending time with his senior team, I’m convinced Mulally is taking an old-school industrial company and turning it into a model of how a modern company ought to be run.

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Perhaps because Mulally is an engineer who actually built things at Boeing, rather than just a sales/marketing MBA, he has a firm understanding of how to get people to do creative things, even at an automobile manufacturer.

Innovation, and the creativity that drives it, does not come from short term metrics and 9-5 mentalities. Mulally had a huge influence on Boeing’s success against Airbus and is now doing something similar with Ford.

I wrote about some of these approaches before. It looks like Mulally has continued on this path.

Some we have heard before. ‘Rally around a mission.’ ‘Long-term strategic planning.’ ‘Be fearless.’

All great aphorisms but execution is what makes them work. Observe how he creates a culture of truth-telling and transparency:

Finally, Mulally has created a culture in which telling the truth, however painful it may be, gets rewarded. Every Thursday morning, he presides over what he calls a “Business Plan Review.” The heads of Ford’s four profit centers around the world and its 12 functional gather to report on how well they’re meeting their targets and on any problems they’re having. They’re all in together.

To broaden transparency, Mulally invites outside guests to sit in on the meeting each week. The day I was there, one Ford executive described a significant shortfall on a key projection. No one cringed, including Mulally, and the executive calmly outlined his suggested solutions. Then he invited others to share their ideas.

Not only does he have everyone in it together and makes sure his own approach of finding solutions to problems, not blame, but he includes outsiders with no ax to grind or domain to defend. These observers provide a perspective that keeps the focus on finding answers.

And I bet they often ask naive questions that can sometimes explode into creative ideas.

I think that they have a great chance to adapt to the changing markets in ways others can not.

How to start a movement: Derek Sivers on TED.com
[Via ED | TEDBlog]

With help from some surprising footage, Derek Sivers explains how movements really get started. (Hint: it takes two.) (Recorded at TED2010, February 2010 in Long Beach, CA. Duration: 3:10)

Watch Derek Sivers’ talk on TED.com, where you can download this TEDTalk, rate it, comment on it and find other talks and performances from our archive of 600+ TEDTalks.

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I talked about this a few weeks ago. well, it turns out the Derek Silvers gave a TED talk in February and here it is. So you can see the actual fellow who put the video together.

A very informative three minutes.

My Op/Ed in Xconomy

petri dish by kaibara87

The opinion piece I wrote for Xconomy has been published. Luke Timmerman asked me on Monday to examine the bill and the sections that impacted the Biotechnology industry. I had not even realized there were parts of the huge healthcare reform bill.

I started writing on Monday evening and got Luke my version by about 1 PM on Tuesday (I had to take my car to the shop for its 15,000 checkup or I would have been done sooner). Luke had some edits and it was ready by early evening.

Everything was done using online technologies. Even 5 years ago it would have been hard to put this all together in such a short time. I essentially started from zero on the specifics (I mean how many people have actually read any of the healthcare reform bill itself?), educated myself rapidly, used my background of 25 years in the industry to form an opinion and composed the piece. I then carried on a ‘conversation’ with Luke to get it into final shape.

I found the relevant parts using Open Congress’s interface, which allows you to link to specific paragraphs, as well as leave comments. It presents a unique way for citizens to interact with the legislation that our Congress is working on. Not only are there links to every piece of information one may want, there are also links to news stories, and other facts (Like the Senate version has over 400,000 words.)

Without this web site, it would have been very difficult to even find the sections dealing with biotechnology, much less try to understand them, It was very easy to search for the relevant sections and get an understanding of what they really said. I read a few articles online to get some other viewpoints and then wrote my opinion of the sections.

The fact that the biotechnology industry now gets 12 years of market exclusivity for its products, several years longer than for the small molecule drugs sold by pharmaceutical companies, is really a pretty big deal.

There has been uncertainty for several years over this time frame, with the FTC feeling there should be little or no market exclusivity outside of the patent time frame to the industry’s organization, BIO, which wanted at least 12 years without regard of patent considerations.

Not knowing just how long a time period a new biologic might be free of competition can have a large effect on determining which therapeutics make it to the market place. Now those who model the value of a product have much surer time frames to work with.

I do not think the bill is as friendly to those companies hoping to create ‘generic’ biologics called biosimilars. While it does delineate a path to government approval, the legislation does not make it easy. There are some substantial costs for getting approval of these products. They may not be very much cheaper than the original therapeutic itself. and they do not get any real exclusivity for their products in the end.

For many possible follow-on biologics it will simply be too expensive to take them to market. The large costs incurred while doing this will also make it harder for them to take market share away from a biologic, which has had 12 years of unfettered ability to market itself and its positive results to the customers. at least market share based on cost.

And, as I read the section dealing with patent issues, I became even more aware of the hard road for these follow-on generics. In order to get patent issues dealt with before the follow-on biologic is marketed, the patent holders/licensees of the original drug must be furnished the same information that is submitted in the application to the FDA – the results of clinical trials, assays to determine the follow-on biologic’s potency, stability, etc.

It seems to me that this could open up all sorts of shenanigans. And it appears to be more than regular generics have to do. From what I could determine, a company hoping for approval of a generic simply has to provide the patent numbers that cover the drug it is proposing to market. I could find nothing to indicate that it must turn over all the data of the generic to its direct competitor before going to market.

How many companies will be willing to provide their direct competitor with all the information present in its application to the FDA? It seems to me a place where some mischief could occur.

Now, I did not have time to review the complete history of these sections. I’m sure I could find all the committee testimonies on these parts. Perhaps someone out there has more detailed information. I’d love to pull an Emily Litella and say “Never Mind.”

So, this bill settled something really important for the biotech industry and, while bringing some clarity to the idea of biosimlars, also introduced some possible complications.

I have to say it was fun to use the power of the Web to investigate the issue and form some opinions. Using technology to move information around faster is part of what SpreadingScience does.

Doers, mediators and disruptors

network by Arenamontanus

On self determination
[Via Seth's Blog]

I posted this eight years ago (!) but a reader asked for an encore.

…are we stuck in High School?

I had two brushes with higher education this week.

The first was at a speech I gave in New York. There were several Harvard Business School students there, invited because of their interest in marketing and exceptional promise (that’s what I was told… I think they came because they had heard that Maury Rubin would make a great lunch!).

Anyway, they asked for my advice in finding marketing jobs. When I shared my views (go to a small company, work for the CEO, get a job where you actually get to make mistakes and do something) one woman professed to agree with me, but then explained, “But those companies don’t interview on campus.”

Those companies don’t interview on campus. Hmmm. She has just spent $100,000 in cash and another $150,000 in opportunity cost to get an MBA, but…

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I’ll discuss this in greater detail later but I wanted to discuss a little why the young woman replied the way she did.

We have a probably seen this figure graphing the number of people that adopt a new workflow or innovation as a function of time:


change

A small number of people chose the innovation rapidly, while the majority takes much longer. Part of the problem Seth describes arises because, that in my experience, many of the people in MBA schools have come from the middle of the figure, while someone like Seth comes from the earlier segments.

It turns out that people in each of these segments often exhibit a defined pattern of behavior.

The majority in the middle (67% of the total) are doers. They are the ones who get things done. They follow a workflow that generates positive results and see it to the end. They are process-driven and the backbone of any successful venture. If things do not get done, if details are not taken care of, then failure usually results.

Doers are justifiably resistant to change. Change can slow down the workflow. It can introduce a process that has not been proven to produce positive results. They hate anything that does not have a defined metric for success.They want proof it will work before changing. That is why they are in the middle.

The small percentage of innovators are disruptors, bringing change to the rest of the community. They are always finding new things that work, often after experimenting with many that do not. And they are always telling the doers that they are doing things wrong, that there are better ways to accomplish a task and generally disrupting the workflows of the doers.

These two groups are absolutely necessary for a successful organization. But they are often in opposition, with the disruptors upset that no one will do anything they say and the doers upset with the disruption that comes from change.

The critical people in a community, and the ones that actually are often in very short supply, are the so-called early adopters. They happen do be unique people who can listen to the ideas of the disruptors and translate them into processes that the doers can accept. These mediators are often well trusted by both communities because of their abilities to let just enough vital change through to the community to allow things to get done better while slowing down those things that would disrupt successful operations.

So, a doer with an MBA is going to follow procedures that have worked well in the past – campus interviews. Being focussed on current processes, it is not likely that she would have been able to accomplish novel approaches on her own. And, if somehow she met a CEO of a small company at a party, she would most likely not have been attracted to his proposal to come work for him.

But an excellent mediator, such as Seth, will explain to her how to use some of the ideas he has seen work well – small company, make mistakes. Now, it is much more likely that given the opportunity to work at a small company, she will actually consider it.

The manner by which change traverses a community seems to follow a very common framework. In many cases, the reason useful change does not get used by a community is that the ideas of the disruptors can not get to the doers. Because there are often not enough mediators.

One of the great innovations of online technologies is that they leverage the reach of a small number of mediators, allowing them to have a much greater effect than in an Industrial world. Thus a community without enough mediators to be successful 50 years ago can, by properly using Web 2.0 techniques, make those mediators much more influential. This will enhance the rate that innovations traverses the company.

So, I’m driving to the nearby Barnes and Noble to use their Wifi and get some work done. Plus I get a discount on their coffee. I get a voicemail on my iPhone from my Mom saying she hopes I’m not in downtown Seattle, that it looks like a real mess.

Not having a clue to what she was talking about, I checked Google News. I found a couple of articles like this one, about a man wandering around near the Courthouse with some sort of device on his arm. The police has him in custody and were examining the device.

Then I ran across this article which quoted a Police tweet about the incident:

In a tweet, Seattle police said, “Adult male in 300 block of James has made general threats against persons and property. He has taped an unknown device to his left hand.”

Whoa. I had not thought about that at all. You can follow the whole incident on their Twitter page! Here is a picture of the description so far:


seattle pd twitter

Jeez. They have a picture of the device online already! Who would have really thought 5 years ago that information about something like this could not only be readily available but that organizations, such as the police, would be on the front lines of providing it. we no longer need to wait for the evening newscast or the paper the next day to get informed.

And as I finish this, the Twitter feed states that the downtown streets have been reopened.

Apple’s “history of lousy first reviews”
[Via Edible Apple]

From the original Mac to the iMac to the iPod and even the iPhone, early reviews of revolutionary products tend to evoke a lot of negative reactions. The Week takes us back in time and examines what reviewers have historically thought about Apple’s latest and greatest creations.

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The problem with so many new, disruptive technologies is that most people do not understand them. Let me pull back a little bit to discuss how innovations are accepted by a community, using the model proposed by Everett Rogers.


diffusion

The majority of people do not change, do not take up new things, very rapidly. They like to stick with what they know.

A small group do accept new things very fast. These so called innovators are the ones that almost always make up the tech community.

Read any tech blog and you’ll see all sorts of stuff regarding the coolest new toys. They know in detail just why a new product is worthy, usually because it is the best, fastest, newest.

Now, to get new technology out of the hands of the innovators and into the majority requires the work of early adopters. These act as filters, helping move innovations that can make a real difference to the majority, out of the hungry hands of the innovators.

These people are pretty special because, for all sorts of reasons, the majority just will not listen to the innovators. They are too disruptive. They might listen to the early adopters because this group seems to know how to mediate between the two groups that often fail to communicate at all.

Now, the people who write about high tech are usually of two types (and this holds for any writing about rapidly changing technologies). They either write for the innovators, providing insights into the newest. Or they write for the majority, providing a comfortable view of how the rapid churn of the new can be ‘controlled’.

To really be successful, a technology needs to move out from the innovators to the majority. But who will write about this? Those that cater to the innovators will not because the technology that is usually being moved is ‘old hat.’ That is who their audience is.These writers always tell us how there are faster things with more memory that can do the same thing. “My hand-built PC is able to do three times as much for half the price.”

And what about those who cater to the majority? Well, they are usually skeptical of anything new. That is who their audience is. So this disruptive technology is often viewed in the same way as any other – something to be feared and watched carefully. “This computer is really slow and will never replace the speed of a mainframe.”

If you look at the criticisms of Apple products over the years, especially the ones that have been shown by history to be flat out wrong, you see they fall into one of these two bins.

What Apple has done, more than most other companies, is act first to move technologies and ideas out of the hands of the innovators, into the land of the majority. This does not mean they have to be the most innovative or always have the best ideas. What they have been successful at is becoming the premier company of transitioning technology. They filter out the technology, finding the best ones to move out to the majority.

Few companies are able to do this even once. The fact that Apple has done this in multiple product categories is amazing.

And, just as early adopters are usually the opinion and thought leaders of a community, so Apple is watched to see what will become the new paradigm for the majority. This explains why keynotes given by Steve Jobs can bring down the internet.

Most pundits and commenters on Apple, and on any disruptive technology, will continue to get it wrong. Few people are able to effectively, and accurately, discuss the views of the early adopter segment. I think that might be because to do that requires someone who can simultaneously understand both the views of the innovator cohort and the majority. These people seem to be pretty rare and can probably find a more lucrative livelihood than writing for a magazine. Perhaps working for Apple.

Creating collaboration

group by Arenamontanus

How John Chambers Learned to Collaborate at Cisco
[Via HarvardBusiness.org]

In 2001, as the dot.com boom turned to bust, CEO John Chambers of Cisco saw a massive $460 billion of Cisco’s overall stock market value evaporate before his eyes. Game over? Not really. At that moment, Chambers started a reinvention of the company — from a “cowboy” mentality where people worked in silos to a collaborative approach. It has paid off so far. Revenues are up 90% since 2002, while profit margins are up to 20.8% from 16.3%. And Chambers earned the #4 spot on our best-performing CEO ranking, published last month by Harvard Business Review. Not bad.

Chambers created the following 5 pillars to drive collaboration, an approach we can all learn from. These amount to what I call disciplined collaboration in my book Collaboration: focus on business value, tear down barriers, and create a new organization architecture. (Full disclosure: last autumn I met with the top 50 leadership team at Cisco to discuss collaboration; the information here is all from public sources, however).

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The five pillars are these:

1. Change leadership style.

2. Change incentives.

3. Change the structure.

4. Change how you work.

5. Use new social media tools.

These are all hallmarks of systems thinking. No more top-down thinking. Make people want to collaborate. The structure needs to map human social networks. Bring multiple points of view to examine the problem.

But it also uses things like constraints and goals to keep on track. It uses diffused leadership rather than central but makes sure there are ways to give the successful groups their rewards.

It also includes selecting for people who want this sort of structure. Luckily, the ones who thrive here are exactly the types who will produce success.

Read about the development of the Mac to get an idea of what these people are like. And also see what happened when a typical hierarchical manager was put in charge. Order and proper respect for authority was more important than success.

Apple made a mistake by putting these people into a silo type of management structure after the Mac came out. Many of the developers of the Mac were gone in less than 18 months, including the founder of the company, Steve Jobs.

The structure that Cisco built for collaboration can produce wonderful things. But its requirements need to be understood and supported by management in order to succeed.

Disruption rather than deviancy

path by notsogoodphotography

Why every team needs a deviant.
[Via Creativity Central]

Most of us in the creativity brainstorming world are professional deviants.

We don’t typically use the term deviant, preferring the less harsh term gadfly. Or in a politically correct world, idea catalyst.

But deviant is good enough for J. Richard Hackman, the Edgar Pierce Professor of Social and Organizational Psychology at Harvard University and leading expert on teams. Hackman has spent his career exploring and questioning — the wisdom of teams.

In a recent interview with Diane Coutu called “Why Teams Don’t Work” he talks about why every team needs a deviant.

Coutu: “If teams need to stay together to achieve the best performance, how do you prevent them from becoming complacent?”

Hackman: “This is where what I call the deviant comes in. Every team needs a deviant, someone who can help the team by challenging the tendency to want too much homogeneity, which can stifle creativity and learning.

Deviants are the ones who stand back and say, “Well wait a minute, why are we even doing this at all?” What if we looked at the thing backwards or turned it inside out?” That’s when people say, “Oh, no, no, no, that’s ridiculous” and so the discussion about what’s ridiculous comes up…the deviant opens up more ideas and that gives you a lot more originality.

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I view these types more as disruptors than deviants. They look at things differently, bring in novel ideas from outside the group and generally disrupt the ‘easy flow’ of a strong team. They look to stretch or beak some of the constraints that we use, in order to make sure we really need them.They are often disliked by the rest of the group and will simply shut up if not provided even a little support.

And that is what most teams do, shut them up. Shunning is usually the main approach. The disruptors then quickly understand and stop disrupting. The inability to support any disruption, often because it may seem almost insubordinate, leads to the failure of many teams.

But, even a little support will go a long way. Some useful facilitation of disruptors, allowing their ideas to be brought out and examined, can have a huge effect on the general creativity of the group. Good managers need to realize this because, as has been shown in many studies, the people that act as useful filters for this sort of disruptive information, the ones that help the community adopt these disruptive ideas, are often the ones that are viewed as thought leaders in the organization and on the track to greater things.

Unfortunately, at the moment, few organizations properly recognize the disruptor. Maybe that will change.