One of the great things about openness and transparency is the ability for people to mash together various things to suit themselves. So, look at this:
I added that with a single click in ecto, the blog editing software I use to create and publish posts. Ecto has a nice add-on that grabs the info from the song I am listening to and puts it in the post. I can set up templates with formatting so it has the links, etc. But the original template created Google search links. I simply remade the template so it links to iTunes.
I’m doing the same thing with Twitterfeed. This has allowed me to push blog posts from my different blogs (Spreading Science, Path to Sustainable and A Man with a PhD). Now I’m seeing if I can push posts to my Facebook account.
So, a simple posting can also copy the post to both Twitter ad Facebook. It looks like I do a lot but it all comes from simply clicking one button. That is what open APIs and other aspects of the web allow us to do.
It all makes it easier for the right people to get the right information at the right time.