Welcome to SpreadingScience

Keep an eye out for our new workshops in the Fall

We are trying to put our ideas into practice – helping organize a community to make wiser decisions by more efficient diffusion of innovations.

We facilitate the rapid diffusion of innovative information throughout an organization by leveraging social networks.

One of the ways we do this is by using Web 2.0 tools. Web 2.0 approaches map very closely to the important structures that are human social networks. This allows us to examine and optimize these networks, moving creative solutions rapidly through an organization and reducing the social friction that so often makes an organization unable to adapt to changing situations.

Web 2.0 is about collaborations and conversations, leveraging human social networks into the digital realm and permitting difficult problems to be solved.

We help organizations succeed with their internal and external conversations, accelerating the transformation of tacit information from inside the heads of employees into explicit information that is available to all.

The information column to the far right of this webpage has some links to more information dealing with innovations and how they are adopted by a community.